As the current retail industry grows and changes dynamically, eCommerce personalization has now become a crucial part of many store owners’ business strategies.
Conversion Optimization | 8 min read
eCommerce Marketing | 7 min read
As a business owner, you understand that marketing campaigns must constantly evolve. However, few stop to consider that their methodology or platform may be the issue. This is the case with those who cling to traditional advertising rather than trying to adapt to the digital age.
Marketing is not the only route to sales for eCommerce businesses during the holiday season. Customer support can also help stack up sales figures to generate revenue. While marketing drives sales through broadcast messages, customer service can close deals through conversations.
The eCommerce industry has grown exponentially in recent years. That said, aspiring entrepreneurs should consider launching their click-and-order stores. Even brick-and-mortar businesses should transition into online stores. But while focusing on boosting your sales, also pay attention to your expenditures.
eCommerce Marketing | 9 min read
Many of us are accustomed to online shopping — browsing a website and buying a product in just a few clicks. More recently, businesses have been taking a step further and offering customers the choice of virtual shopping, which enables customers to purchase products through videos or VR (virtual reality) without physically going to the store.
eCommerce Marketing | 11 min read
One of the key elements that business owners transitioning from physical to online retail notice is the simplicity of expanding their product offerings. Unlike traditional retail, where each SKU is an added overhead in retail space, eCommerce makes it extremely easy to list thousands of products at once.
As an established eCommerce business, you understand the importance of leveraging your online presence. You know all about social media marketing, email newsletters, and SEO. However, there is another essential resource that can help convert customers into strong brand advocates, get feedback, and generate new leads. This is the humble support forum, a tried and true type of online community that has allowed people to ask official representatives and experienced users questions about whatever[...]
Conversational commerce is taking customer interaction to a whole new level.
Customers want omnichannel service, “always on” availability, and hyper-personalization. There was a time in the not-so-distant past when this just wasn’t possible — online shopping was a jarring, impersonal, and tiresome experience.
Businesses are constantly looking for new ways to connect with their target audience, especially when we are talking about B2C companies.
Social media campaigns, influencer marketing strategies, and strong brand identity are all ways eCommerce businesses try to get on their audience’s radar and stay there for good. Or at least until they persuade people to buy their product or service.
Whether you’re a decades-old brick-and-mortar store just starting to sell online or a strong up-and-coming eCommerce shop, your business needs to be able to adapt and thrive in the digital ecosystem. Your customers finding your business’s information and being able to interact with your brand online is simply the bare minimum in today’s retail landscape. Google, of course, is the ultimate tool in brand searchability.
Social media can be overwhelming, especially for business owners trying to grow their businesses. It's hard to know where to start regarding social media — and it’s even harder to keep up with the latest changes and trends.
Any business that serves a large number of customers must pay close attention to the customer experience. Improving that experience is critical to the long-term growth of the business. But how do you improve that experience as an eCommerce business owner?
Running an eCommerce marketplace like Amazon can be tricky since there are two sides to take care of — supply and demand. Unless you have a solid supply line, you cannot generate demand.
People often ask about social media marketing and whether their business needs to build an online presence. Usually, the question is posed by someone who only sees social media as an evolving fad that will eventually become tired and obsolete. This could not be further from the truth.
Every eCommerce business has a unique story. Maybe they started their business in home kitchens and managed to expand their empire internationally. Perhaps they started by providing their products to community members in need. Regardless, an engaging narrative can be a massive boon to any business when it’s told right.
SEO | 10 min read
Cost-per-click inflation is forcing businesses to spend more to maintain their position on search engines. The growing competition, ads getting bigger, and less ad space to compete for are among the top factors driving CPC up. So, businesses are looking to SEO and conversion rate optimization (CRO) to get more clicks that pay for themselves.
Nobody likes buying a product only to find that it’s the wrong fit, faulty, or simply not what they’re looking for. This is especially true when it comes to online shopping since we don’t get to see, touch, or try out what we’re buying before making a purchase.
As an eCommerce store owner, you may run into a situation where a customer would like to order in bulk. These customers could be purchasing on behalf of other businesses, non-profits, or government organizations. Serving clients like this can provide your business with a major opportunity to enter the B2B market.
Customer education is becoming a high priority in business technology, especially for SaaS (Software as a Service) companies. The pace of advancement in business technology is rapid. New software and hardware options are always appearing, leaving even the most tech-savvy consumers confused.
Over the past few decades, employee engagement has become a top priority for global organizations. Although "employee engagement" may appear ambiguous, it truly refers to doing things that make an employee feel happy, fulfilled, and safe at work. Employees are more likely to maximize productivity and performance if they are more engaged.