---
title: Shift4Shop eCommerce Blog | Allison Lee
description: Allison leads content at Zentail, an ecommerce operations platform for multichannel merchants. She has several years of experience selling on eBay herself, in addition to other niche marketplaces. She's always digging for a good story to share and looking to help other sellers navigate the ever-changing world of ecommerce.
---
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# Allison Lee
Allison leads content at Zentail, an ecommerce operations platform for multichannel merchants. She has several years of experience selling on eBay herself, in addition to other niche marketplaces. She's always digging for a good story to share and looking to help other sellers navigate the ever-changing world of ecommerce.
Find me on:
[https://www.zentail.com/ ](https://www.zentail.com/)
### Recent Posts
[Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 8 min read
## [How Important is FBA for Success on Amazon?](https://blog.shift4shop.com/how-important-is-fba-for-success-on-amazon)
By [Allison Lee](https://blog.shift4shop.com/author/allison-lee) [August 17, 2020](https://blog.shift4shop.com/how-important-is-fba-for-success-on-amazon) [0 Comments](https://blog.shift4shop.com/how-important-is-fba-for-success-on-amazon#comments-listing)
[](https://blog.shift4shop.com/how-important-is-fba-for-success-on-amazon)
[**](https://blog.shift4shop.com/how-important-is-fba-for-success-on-amazon)
Fulfillment by Amazon (FBA) is a service for Amazon sellers in which Amazon handles the storage of inventory, and the picking, packing, and shipping of orders.
FBA has evolved far beyond what it was in 2006, when it was first introduced to sellers. James Thomson, Amazon’s first-ever account manager for FBA, even remembers giving tours of Amazon’s flashy fulfillment centers back in the day.
[Continue Reading...](https://blog.shift4shop.com/how-important-is-fba-for-success-on-amazon)
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