---
title: Shift4Shop eCommerce Blog | Ben Lee
description: "Ben Lee is a serial entrepreneur and mobile app designer/developer. Cofounder of Neon Roots and Rootstrap, Columnist at Forbes, Huffington post, Inc.com & Business.com. He’s also been featured in Inc.’s 2016 list of 30 Under 30 Most Dynamic Young CEOs.\n\nBen has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment. Recently, Ben’s two development agencies have merged to become Rootstrap: a world-class digital development studio with more than 70 employees, offices in LA, New York, Uruguay, and Leipzig, and hundreds of successful projects on the shelf."
---
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# Ben Lee
Ben Lee is a serial entrepreneur and mobile app designer/developer. Cofounder of Neon Roots and Rootstrap, Columnist at Forbes, Huffington post, Inc.com & Business.com. He’s also been featured in Inc.’s 2016 list of 30 Under 30 Most Dynamic Young CEOs. Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment. Recently, Ben’s two development agencies have merged to become Rootstrap: a world-class digital development studio with more than 70 employees, offices in LA, New York, Uruguay, and Leipzig, and hundreds of successful projects on the shelf.
Find me on:
[https://www.rootstrap.com/ ](https://www.rootstrap.com/)
### Recent Posts
[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 11 min read
## [How to Start an E-commerce Business](https://blog.shift4shop.com/how-to-start-an-e-commerce-business)
By [Ben Lee](https://blog.shift4shop.com/author/ben-lee) [August 30, 2018](https://blog.shift4shop.com/how-to-start-an-e-commerce-business) [0 Comments](https://blog.shift4shop.com/how-to-start-an-e-commerce-business#comments-listing)
[](https://blog.shift4shop.com/how-to-start-an-e-commerce-business)
[**](https://blog.shift4shop.com/how-to-start-an-e-commerce-business)
## What Does E-commerce Mean: A Quick Definition
Picture this - you walk into the largest store you’ve ever seen. At first glance, it’s filled with endless rows of shelves, drawers, and tables, all holding a limitless array of objects. From clothes to food to electronics, anything you could ever desire sits right in front of you, just an arm's length away.
Now take away the physical aspect and consider the Internet as that massive expanse of a store. Instead of buying the objects in person, you\[...\]
[Continue Reading...](https://blog.shift4shop.com/how-to-start-an-e-commerce-business)
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### Resources
[Apps & Integrations](https://blog.3dcart.com/topic/apps-integrations)
[B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce)
[Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization)
[Customer Service](https://blog.3dcart.com/topic/customer-service)
[Digital Payments](https://blog.3dcart.com/topic/digital-payments)
[Ecommerce Features](https://blog.3dcart.com/topic/ecommerce-features)
[Ecommerce Marketing](https://blog.3dcart.com/topic/ecommerce-marketing)
[eCommerce News](https://blog.3dcart.com/topic/ecommerce-news)
[Email Marketing](https://blog.3dcart.com/topic/email-marketing)
[Fraud Prevention](https://blog.3dcart.com/topic/fraud-prevention)
[Holiday Shopping](https://blog.3dcart.com/topic/holiday-shopping)
[Search Engine Optimization](https://blog.3dcart.com/topic/seo)
[Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment)
[Social Media](https://blog.3dcart.com/topic/social)
[Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business)
[Success Stories](https://blog.3dcart.com/topic/success-stories)
[Web Design](https://blog.3dcart.com/topic/web-design)
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## Rocket Fuel for Your Business
About Shift4Shop
[Why Shift4Shop](https://www.shift4shop.com/why-3dcart.html) [Shopping Cart Software](https://www.shift4shop.com/shopping-cart-software.html) [Success Stories](https://www.shift4shop.com/lp/success-stories/) [Shift4Shop Reviews](https://www.shift4shop.com/shopping-cart-reviews.html) [eCommerce Blog](https://blog.shift4shop.com/) [Sitemap](https://www.shift4shop.com/sitemap.html)
eCommerce
[Features](https://www.shift4shop.com/all-features.html) [How to Sell Online](https://www.shift4shop.com/sell-online.htm) [Create a Website](https://www.shift4shop.com/build-ecommerce-website.htm) [Start an Online Store](https://www.shift4shop.com/start-an-online-store.html) [eCommerce](https://www.shift4shop.com/ecommerce-saas.html) [Online Store Builder](https://www.shift4shop.com/build-an-online-store.html)
Resources
[eCommerce Web Design](https://www.shift4shop.com/ecommerce-web-design.htm) [eCommerce Marketing](https://www.shift4shop.com/ecommerce-marketing-tools.html) [Custom Development](https://www.shift4shop.com/custom-development.html) [Start an Online Business](https://www.shift4shop.com/start-an-online-business.html) [App Store](https://apps.shift4shop.com/) [Theme Store](https://themes.shift4shop.com/)
Technical Support
[Support Center](https://support.3dcart.com/) [eCommerce Forum](https://forums.shift4shop.com/) [eCommerce University](https://www.shift4shop.com/lp/ecommerce-university/) [Developer Portal](https://developer.3dcart.com/) [Supported Payments](https://www.shift4shop.com/ecommerce-payment-gateways.html)
Company
[About Us](https://www.shift4shop.com/aboutus.htm) [Contact Us](https://www.shift4shop.com/aboutus.htm#contact-area) [Become a Partner](https://www.shift4shop.com/ecommerce-partners.html) [Affiliate Program](https://www.shift4shop.com/3dcart-affiliates.html)
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Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment. Recently, Ben’s two development agencies have merged to become Rootstrap: a world-class digital development studio with more than 70 employees, offices in LA, New York, Uruguay, and Leipzig, and hundreds of successful projects on the shelf."
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Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment. Recently, Ben’s two development agencies have merged to become Rootstrap: a world-class digital development studio with more than 70 employees, offices in LA, New York, Uruguay, and Leipzig, and hundreds of successful projects on the shelf."
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