---
title: Shift4Shop eCommerce Blog | Brooklin Nash
description: Brooklin writes on all things eCommerce for OrderMetrics. He is a professional B2B and SaaS writer with an affinity for GIFs.
---
[](https://blog.shift4shop.com/)
[ |Blog](https://blog.3dcart.com/)
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# Brooklin Nash
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Brooklin writes on all things eCommerce for OrderMetrics. He is a professional B2B and SaaS writer with an affinity for GIFs.
Find me on:
[https://ordermetrics.com/ ](https://ordermetrics.com/)
### Recent Posts
[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 6 min read
## [eCommerce Metrics that Matter: Advertising, Storefront and Shipping](https://blog.shift4shop.com/ecommerce-metrics)
By [Brooklin Nash](https://blog.shift4shop.com/author/brooklin-nash) [August 16, 2019](https://blog.shift4shop.com/ecommerce-metrics) [0 Comments](https://blog.shift4shop.com/ecommerce-metrics#comments-listing)
[](https://blog.shift4shop.com/ecommerce-metrics)
[**](https://blog.shift4shop.com/ecommerce-metrics)
Ecommerce brands have been using data to drive sales, reach new audiences and upsell like crazy for nearly two decades.
Now that it’s nearly 2020, every eCommerce brand should be using key metrics in three areas to build out success: advertising, storefront and shipping.
Emma Miller, Senior Editor at Bizzmark, calls metrics the “one thing that can make or break your online presence.” She goes on: “To succeed in the competitive online market, you need to set measurable goals, choose the right\[...\]
[Continue Reading...](https://blog.shift4shop.com/ecommerce-metrics)
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### Resources
[Apps & Integrations](https://blog.3dcart.com/topic/apps-integrations)
[B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce)
[Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization)
[Customer Service](https://blog.3dcart.com/topic/customer-service)
[Digital Payments](https://blog.3dcart.com/topic/digital-payments)
[Ecommerce Features](https://blog.3dcart.com/topic/ecommerce-features)
[Ecommerce Marketing](https://blog.3dcart.com/topic/ecommerce-marketing)
[eCommerce News](https://blog.3dcart.com/topic/ecommerce-news)
[Email Marketing](https://blog.3dcart.com/topic/email-marketing)
[Fraud Prevention](https://blog.3dcart.com/topic/fraud-prevention)
[Holiday Shopping](https://blog.3dcart.com/topic/holiday-shopping)
[Search Engine Optimization](https://blog.3dcart.com/topic/seo)
[Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment)
[Social Media](https://blog.3dcart.com/topic/social)
[Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business)
[Success Stories](https://blog.3dcart.com/topic/success-stories)
[Web Design](https://blog.3dcart.com/topic/web-design)
### Popular Articles
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Copyright © 2023 Shift4Shop. All Rights Reserved.
## Rocket Fuel for Your Business
About Shift4Shop
[Why Shift4Shop](https://www.shift4shop.com/why-3dcart.html) [Shopping Cart Software](https://www.shift4shop.com/shopping-cart-software.html) [Success Stories](https://www.shift4shop.com/lp/success-stories/) [Shift4Shop Reviews](https://www.shift4shop.com/shopping-cart-reviews.html) [eCommerce Blog](https://blog.shift4shop.com/) [Sitemap](https://www.shift4shop.com/sitemap.html)
eCommerce
[Features](https://www.shift4shop.com/all-features.html) [How to Sell Online](https://www.shift4shop.com/sell-online.htm) [Create a Website](https://www.shift4shop.com/build-ecommerce-website.htm) [Start an Online Store](https://www.shift4shop.com/start-an-online-store.html) [eCommerce](https://www.shift4shop.com/ecommerce-saas.html) [Online Store Builder](https://www.shift4shop.com/build-an-online-store.html)
Resources
[eCommerce Web Design](https://www.shift4shop.com/ecommerce-web-design.htm) [eCommerce Marketing](https://www.shift4shop.com/ecommerce-marketing-tools.html) [Custom Development](https://www.shift4shop.com/custom-development.html) [Start an Online Business](https://www.shift4shop.com/start-an-online-business.html) [App Store](https://apps.shift4shop.com/) [Theme Store](https://themes.shift4shop.com/)
Technical Support
[Support Center](https://support.3dcart.com/) [eCommerce Forum](https://forums.shift4shop.com/) [eCommerce University](https://www.shift4shop.com/lp/ecommerce-university/) [Developer Portal](https://developer.3dcart.com/) [Supported Payments](https://www.shift4shop.com/ecommerce-payment-gateways.html)
Company
[About Us](https://www.shift4shop.com/aboutus.htm) [Contact Us](https://www.shift4shop.com/aboutus.htm#contact-area) [Become a Partner](https://www.shift4shop.com/ecommerce-partners.html) [Affiliate Program](https://www.shift4shop.com/3dcart-affiliates.html)
Copyright © 2025 Shift4Shop
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Copyright © 2025 Shift4Shop
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