---
title: Shift4Shop eCommerce Blog | Burc Tanir
description: Burc is the CEO at Prisync.com, the competitor price tracking software for e-commerce companies of all sizes from all around the world.
---
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# Burc Tanir
Burc is the CEO at Prisync.com, the competitor price tracking software for e-commerce companies of all sizes from all around the world.
Find me on:
[https://www.prisync.com ](https://www.prisync.com)
### Recent Posts
[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 7 min read
## [Applicable Methods to Boost Your Online Store's Profit Margin](https://blog.shift4shop.com/applicable-methods-to-boost-your-online-stores-profit-margin)
By [Burc Tanir](https://blog.shift4shop.com/author/burc-tanir) [August 07, 2018](https://blog.shift4shop.com/applicable-methods-to-boost-your-online-stores-profit-margin) [1 Comment](https://blog.shift4shop.com/applicable-methods-to-boost-your-online-stores-profit-margin#comments-listing)
[](https://blog.shift4shop.com/applicable-methods-to-boost-your-online-stores-profit-margin)
[**](https://blog.shift4shop.com/applicable-methods-to-boost-your-online-stores-profit-margin)
In the world of e-commerce, money is everything. But don’t make the mistake of thinking your revenue is the most important number.
Although it might be nice to see huge numbers of sales coming through, at the end of the day, it’s your [**overall profit margin**](https://www.3dcart.com/business-tools/profit-margin-calculator.html) that determines the success of your business.
Think about it like this.
- You sell pens for $10 each.
- You sell 100 pens.
- That gives you a revenue of $1000.
However, what you haven’t factored in is that it costs you $9.00 to buy the pens from\[...\]
[Continue Reading...](https://blog.shift4shop.com/applicable-methods-to-boost-your-online-stores-profit-margin)
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