Daria Kuchmieva

In the early 2000s, having a presence online was enough to have a successful eCommerce business. Now, e-merchants are in a constant battle for every customer and it’s hard to compete on price alone. Also, chances are that your competitors are sourcing parts from the same distributors, leaving you very little space to differentiate.

Providing auto parts shoppers with a great user experience is the best way to win over customers. Customer satisfaction from using your website is what you need to[...]

When it comes to on-site search, many eCommerce marketers and business owners overlook it as an important sibling of SEO-optimization. Marketers and owners put significant resources into search engine optimization and creating effective AdWords campaigns, but completely forget about the feature that is literally in front of their faces.

What is one of our first experiences as consumers with an eCommerce website? We go straight to the search box to find what we need. Website visitors using[...]