--- title: Shift4Shop eCommerce Blog | Darshan Raikar description: Darshan Raikar is the Sr. Executive - Business Development at ChannelSale Software Services. He holds a significant past experience in helping medium to large companies to automate their catalog and grow their verticals across Amazon, eBay, Walmart, Google Actions and Comparison Shopping Engines. His responsibilities include acquiring new businesses and supporting growth. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/darshan-raikar#subscribeBlock) # Darshan Raikar ![Darshan Raikar](https://blog.shift4shop.com/hubfs/authors%20headshot.jpeg) Darshan Raikar is the Sr. Executive - Business Development at ChannelSale Software Services. He holds a significant past experience in helping medium to large companies to automate their catalog and grow their verticals across Amazon, eBay, Walmart, Google Actions and Comparison Shopping Engines. His responsibilities include acquiring new businesses and supporting growth. Find me on: [https://www.channelsale.com/  ](https://www.channelsale.com/) ### Recent Posts [Apps & Integrations](https://blog.shift4shop.com/topic/apps-integrations) | 10 min read ## [The Multi-Channel Sellers’ Dilemma: Automating & Synchronizing](https://blog.shift4shop.com/multi-channel-sellers-dilemma) By [Darshan Raikar](https://blog.shift4shop.com/author/darshan-raikar) [November 06, 2020](https://blog.shift4shop.com/multi-channel-sellers-dilemma) [0 Comments](https://blog.shift4shop.com/multi-channel-sellers-dilemma#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1212102699.jpg?width=12&name=iStock-1212102699.jpg)](https://blog.shift4shop.com/multi-channel-sellers-dilemma) [**](https://blog.shift4shop.com/multi-channel-sellers-dilemma) An online multi-channel seller is someone who sells on other platforms besides their online store and/or brick-and-mortar shop. Selling on multiple channels allows buyers multiple access points to familiarize with your brand. Apart from your physical shop and eCommerce website, you can also sell on many established online marketplaces. Regardless, how you perform mostly depends on what you sell and where you sell. 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