--- title: Shift4Shop eCommerce Blog | David Pagotto description: David Pagotto is the Founder and Managing Director of SIXGUN, a digital marketing agency based in Melbourne. He has been involved in digital marketing for over 10 years, helping organizations get more customers, more reach, and more impact. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/david-pagotto#subscribeBlock) # David Pagotto ![David Pagotto](https://blog.shift4shop.com/hubfs/image4-Aug-15-2023-07-50-25-0687-PM.jpg) David Pagotto is the Founder and Managing Director of SIXGUN, a digital marketing agency based in Melbourne. He has been involved in digital marketing for over 10 years, helping organizations get more customers, more reach, and more impact. Find me on: [https://sixgun.com.au/  ](https://sixgun.com.au/) ### Recent Posts [Social Media](https://blog.shift4shop.com/topic/social) | 12 min read ## [7 Instagram Statistics That eCommerce Businesses Need to Track](https://blog.shift4shop.com/instagram-statistics-ecommerce) By [David Pagotto](https://blog.shift4shop.com/author/david-pagotto) [August 16, 2023](https://blog.shift4shop.com/instagram-statistics-ecommerce) [0 Comments](https://blog.shift4shop.com/instagram-statistics-ecommerce#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1490931119.jpg?width=12&name=iStock-1490931119.jpg)](https://blog.shift4shop.com/instagram-statistics-ecommerce) [**](https://blog.shift4shop.com/instagram-statistics-ecommerce) With almost two billion users, Instagram is a social media platform that eCommerce businesses can’t afford to ignore. It’s not just the platform’s reach that makes it a vital marketing platform. Its features, such as Shoppable posts and Instagram Live, allow you to promote your products easily and interact with potential customers. Used the right way, Instagram can propel your business to success. 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