--- title: Shift4Shop eCommerce Blog | Davis Porter description: Davis Porter is a writer for ReferralCandy and CandyBar. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/davis-porter/page/1#subscribeBlock) # Davis Porter ![Davis Porter](https://blog.shift4shop.com/hubfs/Rauls%20photo%20for%20GP-1.jpeg) Davis Porter is a writer for ReferralCandy and CandyBar. Find me on: [https://www.referralcandy.com/  ](https://www.referralcandy.com/) ### Recent Posts [eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 10 min read ## [How to Use Referral Marketing to Boost Your Sales & Sharing](https://blog.shift4shop.com/referral-marketing) By [Davis Porter](https://blog.shift4shop.com/author/davis-porter) [November 19, 2019](https://blog.shift4shop.com/referral-marketing) [0 Comments](https://blog.shift4shop.com/referral-marketing#comments-listing) [![iStock-940034606](https://blog.shift4shop.com/hs-fs/hubfs/iStock-940034606.jpg?width=12&name=iStock-940034606.jpg)](https://blog.shift4shop.com/referral-marketing) [**](https://blog.shift4shop.com/referral-marketing) Referral marketing is huge. No question about it. The trick is to turn the happiest buyers into convincing cheerleaders of your business. And if a research report by the University of Pennsylvania’s Wharton School is anything to go by, the resultant referrals are not only easier to convert, but they’ll also proceed to spend more than regular customers leads. In the end, **referred customers outshine their non-referred counterparts** by 16% when it comes to the average lifetime value. Plus, the\[...\] [Continue Reading...](https://blog.shift4shop.com/referral-marketing) - [Tweet](https://twitter.com/share) - [1](https://blog.shift4shop.com/author/davis-porter/page/1) ### Leave a reply or comment below ### Sign up for Marketing Tips ### Related posts [![3dcart logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) ### Sign up for Marketing Tips [![New call-to-action](https://no-cache.hubspot.com/cta/default/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8.png)](https://cta-redirect.hubspot.com/cta/redirect/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8)   ### Resources [Apps & Integrations](https://blog.3dcart.com/topic/apps-integrations) [B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce) [Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization) [Customer Service](https://blog.3dcart.com/topic/customer-service) [Digital Payments](https://blog.3dcart.com/topic/digital-payments) [Ecommerce Features](https://blog.3dcart.com/topic/ecommerce-features) [Ecommerce Marketing](https://blog.3dcart.com/topic/ecommerce-marketing) [eCommerce News](https://blog.3dcart.com/topic/ecommerce-news) [Email Marketing](https://blog.3dcart.com/topic/email-marketing) [Fraud Prevention](https://blog.3dcart.com/topic/fraud-prevention) [Holiday Shopping](https://blog.3dcart.com/topic/holiday-shopping) [Search Engine Optimization](https://blog.3dcart.com/topic/seo) [Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment) [Social Media](https://blog.3dcart.com/topic/social) [Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business) [Success Stories](https://blog.3dcart.com/topic/success-stories) [Web Design](https://blog.3dcart.com/topic/web-design)   ### Popular Articles Search Articles  [![](https://feedburner.google.com/fb/images/pub/feed-icon32x32.png)](http://feeds.feedburner.com/3dcartEcommerceBlog) [RSS Feed](http://feeds.feedburner.com/3dcartEcommerceBlog)  [![3dcart eCommerce Blog - Blog Directory OnToplist.com](https://www.ontoplist.com/images/ontoplist31.png?id=59e75cd39646e)](https://www.ontoplist.com/blogs/3dcart-ecommerce-blog_59e75cd39646e/) [Want to be a Guest Author?](https://blog.3dcart.com/guest-posts-application) Copyright © 2023 Shift4Shop. 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