---
title: Shift4Shop eCommerce Blog | Grace Lau
description: Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud communication platform with PBX and VoIP phone systems for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content.
---
[](https://blog.shift4shop.com/)
[ |Blog](https://blog.3dcart.com/)
[Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta)
[Subscribe](https://blog.shift4shop.com/author/grace-lau/page/1#subscribeBlock)
# Grace Lau
Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud communication platform with PBX and VoIP phone systems for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content.
Find me on:
[https://www.dialpad.com/ ](https://www.dialpad.com/)
### Recent Posts
[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 9 min read
## [The Benefits & Challenges of Inbound or Outbound Marketing For eCommerce](https://blog.shift4shop.com/inbound-outbound-marketing-ecommerce-benefits-challenges)
By [Grace Lau](https://blog.shift4shop.com/author/grace-lau) [August 23, 2023](https://blog.shift4shop.com/inbound-outbound-marketing-ecommerce-benefits-challenges) [0 Comments](https://blog.shift4shop.com/inbound-outbound-marketing-ecommerce-benefits-challenges#comments-listing)
[](https://blog.shift4shop.com/inbound-outbound-marketing-ecommerce-benefits-challenges)
[**](https://blog.shift4shop.com/inbound-outbound-marketing-ecommerce-benefits-challenges)
Inbound and outbound marketing are both powerful tools in their own right. Knowing how to market your product or service is one of the most essential tasks for any business, whether a start-up or a big corporation.
[Continue Reading...](https://blog.shift4shop.com/inbound-outbound-marketing-ecommerce-benefits-challenges)
- [Tweet](https://twitter.com/share)
[Customer Service](https://blog.shift4shop.com/topic/customer-service) | 8 min read
## [Why a Live Chat Customer Service Channel is Great for eCommerce](https://blog.shift4shop.com/live-chat-customer-service)
By [Grace Lau](https://blog.shift4shop.com/author/grace-lau) [March 29, 2023](https://blog.shift4shop.com/live-chat-customer-service) [0 Comments](https://blog.shift4shop.com/live-chat-customer-service#comments-listing)
[](https://blog.shift4shop.com/live-chat-customer-service)
[**](https://blog.shift4shop.com/live-chat-customer-service)
If you run an eCommerce business, what matters most to you? Sales and conversions? Quality products? Great customer experience and service? Of course, with global eCommerce sales totaling around $5.2 trillion in 2021 and expected to reach $8.1 trillion by 2026, the correct answer is likely all of them. You want to be sure that every aspect of your business is the best it can be.
[Continue Reading...](https://blog.shift4shop.com/live-chat-customer-service)
- [Tweet](https://twitter.com/share)
[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 8 min read
## [7 Crucial Business Startup Milestones To Reach in Your First Year](https://blog.shift4shop.com/business-startup-milestones-first-year)
By [Grace Lau](https://blog.shift4shop.com/author/grace-lau) [August 18, 2022](https://blog.shift4shop.com/business-startup-milestones-first-year) [0 Comments](https://blog.shift4shop.com/business-startup-milestones-first-year#comments-listing)
[](https://blog.shift4shop.com/business-startup-milestones-first-year)
[**](https://blog.shift4shop.com/business-startup-milestones-first-year)
Launching a startup business requires creativity, entrepreneurial spirit, and courage. The first year in the life of a startup business can pass in the blink of an eye; it’s a busy, exciting, gigantic learning curve. However, amid all the challenges of setting up, hiring staff, and deciding on your marketing, website, and content strategy, it’s a moment to assess how the business has done and what you’ve achieved.
[Continue Reading...](https://blog.shift4shop.com/business-startup-milestones-first-year)
- [Tweet](https://twitter.com/share)
[Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 10 min read
## [Boost Your Sales with Local eCommerce Delivery: A Complete Guide](https://blog.shift4shop.com/local-ecommerce-delivery)
By [Grace Lau](https://blog.shift4shop.com/author/grace-lau) [June 23, 2022](https://blog.shift4shop.com/local-ecommerce-delivery) [0 Comments](https://blog.shift4shop.com/local-ecommerce-delivery#comments-listing)
[](https://blog.shift4shop.com/local-ecommerce-delivery)
[**](https://blog.shift4shop.com/local-ecommerce-delivery)
During the recent global pandemic, some businesses were able to recoup losses or even experience growth through several adaptation strategies. One of the most important tactics was for brands to focus on their local customers by offering delivery services.
[Continue Reading...](https://blog.shift4shop.com/local-ecommerce-delivery)
- [Tweet](https://twitter.com/share)
[eCommerce News](https://blog.shift4shop.com/topic/ecommerce-news) | 9 min read
## [Contextual Commerce and How It Disrupts the Online Retail Space](https://blog.shift4shop.com/contextual-commerce-disrupts-online-retail)
By [Grace Lau](https://blog.shift4shop.com/author/grace-lau) [May 19, 2022](https://blog.shift4shop.com/contextual-commerce-disrupts-online-retail) [0 Comments](https://blog.shift4shop.com/contextual-commerce-disrupts-online-retail#comments-listing)
[](https://blog.shift4shop.com/contextual-commerce-disrupts-online-retail)
[**](https://blog.shift4shop.com/contextual-commerce-disrupts-online-retail)
Contextual commerce can be a huge asset in your business’s overall digital strategy. It’s enabled by technologies that are either already here or are coming down the line. In either case, it’s important to stay ahead of the competition — and contextual commerce can help you do that.
[Continue Reading...](https://blog.shift4shop.com/contextual-commerce-disrupts-online-retail)
- [Tweet](https://twitter.com/share)
[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 12 min read
## [9 Automated Web Push Notifications That Will Boost Your eCommerce Revenue](https://blog.shift4shop.com/automated-web-push-notifications)
By [Grace Lau](https://blog.shift4shop.com/author/grace-lau) [April 12, 2022](https://blog.shift4shop.com/automated-web-push-notifications) [0 Comments](https://blog.shift4shop.com/automated-web-push-notifications#comments-listing)
[](https://blog.shift4shop.com/automated-web-push-notifications)
[**](https://blog.shift4shop.com/automated-web-push-notifications)
Creating awesome products and content is only half of the battle. To get your customers to actually *buy* your products, you need to share them with your audience on their preferred platform at exactly the right time.
But what can you do if your emails, social media, or SMS messages are getting lost in the sea of marketing promotions lying unread in your customer’s inbox? Well, there’s another option that you can try — web push notifications.
[Continue Reading...](https://blog.shift4shop.com/automated-web-push-notifications)
- [Tweet](https://twitter.com/share)
[Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 9 min read
## [5 Ways to Mitigate Supply Chain Disruption Effects on Your Business](https://blog.shift4shop.com/mitigate-supply-chain-disruption)
By [Grace Lau](https://blog.shift4shop.com/author/grace-lau) [November 30, 2021](https://blog.shift4shop.com/mitigate-supply-chain-disruption) [0 Comments](https://blog.shift4shop.com/mitigate-supply-chain-disruption#comments-listing)
[](https://blog.shift4shop.com/mitigate-supply-chain-disruption)
[**](https://blog.shift4shop.com/mitigate-supply-chain-disruption)
If you own a business that relies on a slick and effective supply chain, you’ll know full well how damaging supply chain disruption can be. Supply chains are often fragile ecosystems in which one broken link can ripple throughout the entire chain. We can all hope that our supply chains will be resilient and reliable, but that’s not always the case.
[Continue Reading...](https://blog.shift4shop.com/mitigate-supply-chain-disruption)
- [Tweet](https://twitter.com/share)
[Apps & Integrations](https://blog.shift4shop.com/topic/apps-integrations) | 11 min read
## [4 Ways To Integrate Augmented Reality Into the eCommerce Experience](https://blog.shift4shop.com/augmented-reality-ecommerce)
By [Grace Lau](https://blog.shift4shop.com/author/grace-lau) [July 05, 2021](https://blog.shift4shop.com/augmented-reality-ecommerce) [0 Comments](https://blog.shift4shop.com/augmented-reality-ecommerce#comments-listing)
[](https://blog.shift4shop.com/augmented-reality-ecommerce)
[**](https://blog.shift4shop.com/augmented-reality-ecommerce)
Online shoppers are more likely to make purchases on websites that offer augmented reality (AR) technology. But, those shoppers are not only making the purchase simply because the site offers AR technology.
They are likely to purchase items because AR technology compels them to do so in a way ordinary eCommerce websites don't. AR gives them a feeling of certainty about the product in a way 2D pictures or words can’t.
[Continue Reading...](https://blog.shift4shop.com/augmented-reality-ecommerce)
- [Tweet](https://twitter.com/share)
- [1](https://blog.shift4shop.com/author/grace-lau/page/1)
### Leave a reply or comment below
### Sign up for Marketing Tips
### Related posts
[ |Blog](https://blog.3dcart.com/)
### Sign up for Marketing Tips
[](https://cta-redirect.hubspot.com/cta/redirect/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8)
### Resources
[Apps & Integrations](https://blog.3dcart.com/topic/apps-integrations)
[B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce)
[Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization)
[Customer Service](https://blog.3dcart.com/topic/customer-service)
[Digital Payments](https://blog.3dcart.com/topic/digital-payments)
[Ecommerce Features](https://blog.3dcart.com/topic/ecommerce-features)
[Ecommerce Marketing](https://blog.3dcart.com/topic/ecommerce-marketing)
[eCommerce News](https://blog.3dcart.com/topic/ecommerce-news)
[Email Marketing](https://blog.3dcart.com/topic/email-marketing)
[Fraud Prevention](https://blog.3dcart.com/topic/fraud-prevention)
[Holiday Shopping](https://blog.3dcart.com/topic/holiday-shopping)
[Search Engine Optimization](https://blog.3dcart.com/topic/seo)
[Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment)
[Social Media](https://blog.3dcart.com/topic/social)
[Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business)
[Success Stories](https://blog.3dcart.com/topic/success-stories)
[Web Design](https://blog.3dcart.com/topic/web-design)
### Popular Articles
Search Articles
[](http://feeds.feedburner.com/3dcartEcommerceBlog) [RSS Feed](http://feeds.feedburner.com/3dcartEcommerceBlog)
[](https://www.ontoplist.com/blogs/3dcart-ecommerce-blog_59e75cd39646e/)
[Want to be a Guest Author?](https://blog.3dcart.com/guest-posts-application)
Copyright © 2023 Shift4Shop. All Rights Reserved.
## Rocket Fuel for Your Business
About Shift4Shop
[Why Shift4Shop](https://www.shift4shop.com/why-3dcart.html) [Shopping Cart Software](https://www.shift4shop.com/shopping-cart-software.html) [Success Stories](https://www.shift4shop.com/lp/success-stories/) [Shift4Shop Reviews](https://www.shift4shop.com/shopping-cart-reviews.html) [eCommerce Blog](https://blog.shift4shop.com/) [Sitemap](https://www.shift4shop.com/sitemap.html)
eCommerce
[Features](https://www.shift4shop.com/all-features.html) [How to Sell Online](https://www.shift4shop.com/sell-online.htm) [Create a Website](https://www.shift4shop.com/build-ecommerce-website.htm) [Start an Online Store](https://www.shift4shop.com/start-an-online-store.html) [eCommerce](https://www.shift4shop.com/ecommerce-saas.html) [Online Store Builder](https://www.shift4shop.com/build-an-online-store.html)
Resources
[eCommerce Web Design](https://www.shift4shop.com/ecommerce-web-design.htm) [eCommerce Marketing](https://www.shift4shop.com/ecommerce-marketing-tools.html) [Custom Development](https://www.shift4shop.com/custom-development.html) [Start an Online Business](https://www.shift4shop.com/start-an-online-business.html) [App Store](https://apps.shift4shop.com/) [Theme Store](https://themes.shift4shop.com/)
Technical Support
[Support Center](https://support.3dcart.com/) [eCommerce Forum](https://forums.shift4shop.com/) [eCommerce University](https://www.shift4shop.com/lp/ecommerce-university/) [Developer Portal](https://developer.3dcart.com/) [Supported Payments](https://www.shift4shop.com/ecommerce-payment-gateways.html)
Company
[About Us](https://www.shift4shop.com/aboutus.htm) [Contact Us](https://www.shift4shop.com/aboutus.htm#contact-area) [Become a Partner](https://www.shift4shop.com/ecommerce-partners.html) [Affiliate Program](https://www.shift4shop.com/3dcart-affiliates.html)
Copyright © 2025 Shift4Shop
[Terms and Conditions](https://www.shift4shop.com/legal.html) [Privacy Policy](https://www.shift4shop.com/privacy.html)
Copyright © 2025 Shift4Shop
```json
{
"@context" : "http://schema.org",
"@type" : "Organization",
"address" : {
"@type" : "PostalAddress",
"addressCountry" : "United States",
"addressLocality" : "Center Valley",
"addressRegion" : "PA",
"postalCode" : "18034",
"streetAddress" : "3501 Corporate Pkwy "
},
"alternateName" : "3dcart Shopping Cart Software",
"areaServed" : {
"@type" : "GeoCircle",
"geoMidpoint" : {
"@type" : "GeoCoordinates",
"latitude" : "37.0902",
"longitude" : "95.7129"
},
"geoRadius" : "500 km"
},
"description" : "Shopping Cart Software",
"email" : "sales@3dcart.com",
"image" : "https://www.3dcart.com/images/logo.png",
"logo" : "https://www.3dcart.com/images/logo.png",
"mainEntityOfPage" : {
"@id" : "https://blog.shift4shop.com/author/grace-lau",
"@type" : "WebPage",
"description" : "Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud communication platform with PBX and VoIP phone systems for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. "
},
"naics" : "5112",
"name" : "3dcart",
"sameAs" : [ "https://www.3dcart.com", "https://www.facebook.com/3dcart", "https://www.twitter.com/3dcart", "https://plus.google.com/+3dcart", "https://instagram.com/3dcart/", "https://www.youtube.com/3dcart", "https://www.linkedin.com/company/3dcart.com", "https://www.pinterest.com/3dcart" ],
"telephone" : "8882762108",
"url" : "https://www.shift4shop.com"
}
```
```json
{
"@context" : "http://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Shift4"
},
"dateModified" : "October 1, 2024, 12:00:00 PM",
"datePublished" : "1970-01-01 00:00:00",
"description" : "Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud communication platform with PBX and VoIP phone systems for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. ",
"headline" : "Shift4Shop eCommerce Blog",
"image" : {
"@type" : "ImageObject",
"url" : ""
},
"mainEntityOfPage" : {
"@id" : "https://blog.3dcart.com",
"@type" : "WebPage",
"description" : "eCommerce Blog by 3dcart"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://www.3dcart.com/images/logo.png"
},
"name" : "3dcart"
}
}
```