--- title: Shift4Shop eCommerce Blog | Irwin Hau description: Irwin Hau is the founder of Chromatix, an award-winning web design and conversion design agency based in Australia. Since 2009, he has analyzed 60,000+ websites and gone on to amass over 78+ industry awards and mentions for his work. Alongside running a busy digital agency, Irwin also manages Irwin Hau - Business Coaching & Digital Consultancy, where he specializes purely in independent digital transformation strategy and business efficiency utilizing custom web solutions. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/irwin-hau#subscribeBlock) # Irwin Hau ![Irwin Hau](https://blog.shift4shop.com/hubfs/Irwin_Hau_500x500px.png) Irwin Hau is the founder of Chromatix, an award-winning web design and conversion design agency based in Australia. Since 2009, he has analyzed 60,000+ websites and gone on to amass over 78+ industry awards and mentions for his work. Alongside running a busy digital agency, Irwin also manages Irwin Hau - Business Coaching & Digital Consultancy, where he specializes purely in independent digital transformation strategy and business efficiency utilizing custom web solutions. ### Recent Posts [Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 11 min read ## [9 Checkout Design Mistakes That Send eCommerce Customers Running](https://blog.shift4shop.com/checkout-design-mistakes) By [Irwin Hau](https://blog.shift4shop.com/author/irwin-hau) [March 10, 2022](https://blog.shift4shop.com/checkout-design-mistakes) [0 Comments](https://blog.shift4shop.com/checkout-design-mistakes#comments-listing) [![eCommerce checkout](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1336136316.jpg?width=12&name=iStock-1336136316.jpg)](https://blog.shift4shop.com/checkout-design-mistakes) [**](https://blog.shift4shop.com/checkout-design-mistakes) Checkout pages are often seen as an afterthought, since most of the purchase decisions have already been made prior to reaching this step. But it’s here that the customer actually commits to the purchase, and will either follow through – *or head for the door.* [Continue Reading...](https://blog.shift4shop.com/checkout-design-mistakes) - [Tweet](https://twitter.com/share) - [1](https://blog.shift4shop.com/author/irwin-hau/page/1) ### Leave a reply or comment below ### Sign up for Marketing Tips ### Related posts [![3dcart logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) ### Sign up for Marketing Tips [![New call-to-action](https://no-cache.hubspot.com/cta/default/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8.png)](https://cta-redirect.hubspot.com/cta/redirect/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8)   ### Resources [Apps & Integrations](https://blog.3dcart.com/topic/apps-integrations) [B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce) [Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization) [Customer Service](https://blog.3dcart.com/topic/customer-service) [Digital Payments](https://blog.3dcart.com/topic/digital-payments) [Ecommerce Features](https://blog.3dcart.com/topic/ecommerce-features) [Ecommerce Marketing](https://blog.3dcart.com/topic/ecommerce-marketing) [eCommerce News](https://blog.3dcart.com/topic/ecommerce-news) [Email Marketing](https://blog.3dcart.com/topic/email-marketing) [Fraud Prevention](https://blog.3dcart.com/topic/fraud-prevention) [Holiday Shopping](https://blog.3dcart.com/topic/holiday-shopping) [Search Engine Optimization](https://blog.3dcart.com/topic/seo) [Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment) [Social Media](https://blog.3dcart.com/topic/social) [Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business) [Success Stories](https://blog.3dcart.com/topic/success-stories) [Web Design](https://blog.3dcart.com/topic/web-design)   ### Popular Articles Search Articles  [![](https://feedburner.google.com/fb/images/pub/feed-icon32x32.png)](http://feeds.feedburner.com/3dcartEcommerceBlog) [RSS Feed](http://feeds.feedburner.com/3dcartEcommerceBlog)  [![3dcart eCommerce Blog - Blog Directory OnToplist.com](https://www.ontoplist.com/images/ontoplist31.png?id=59e75cd39646e)](https://www.ontoplist.com/blogs/3dcart-ecommerce-blog_59e75cd39646e/) [Want to be a Guest Author?](https://blog.3dcart.com/guest-posts-application) Copyright © 2023 Shift4Shop. 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