Subscription boxes have become incredibly popular over the last several years, both with businesses and consumers. While consumers love them for their specificity and convenience (how nice is it to get all of your dog’s favorite food and snacks sent to you each month automatically?), businesses love subscription boxes because they allow for targeting niche audiences and make monthly sales consistent. Of course, just because subscription boxes are popular doesn’t mean that you can start a[...]
Starting a Business | 12 min read
Starting a Business | 8 min read
Shopping behavior has irreversibly changed since the advent of smart technology. Specifically, shoppers now have the ability to complete shopping cart checkouts from a mobile device in record time with all of their payment information saved. And now, due to global happenings in 2020 and 2021, more compelling reasons have surfaced as to why consumers are choosing to online shop, safety now competing with convenience as their primary motivation.
Additionally, brick-and-mortar stores themselves[...]
Cart abandonment online is a serious problem for retailers and online store owners. Not only do people abandoning their carts leave you, as the store owner, feeling seriously frustrated, but they dramatically reduce the amount of revenue your business brings in. In fact, most conservative estimates reveal that more than 70% of all sales are lost online because of cart abandonment. Some estimates on the higher end believe the actual number of sales lost because of shopping cart abandonment is[...]
Every business owner is looking for ways to reach more customers. Multichannel eCommerce — selling your products on more than one website or marketplace — is one of the best solutions for doing so. Amazon is a common choice for multichannel sales due to its huge customer base and services like Fulfillment by Amazon (FBA) that offer new opportunities for retailers.
Many brands have had great success selling on both Amazon and their own websites, but one of the pitfalls of multichannel[...]
Getting leads is one thing, but closing those leads is something entirely different. While it can feel great to have request after request come in for work, the only way you and your business can actually survive is if those requests turn into sales. Whether you’re the one pitching a project or responding to a customer’s need, the better your sales proposal, the better the chances are that you’ll get a “yes” at the end of the day.
Starting a Business | 12 min read
You can find anything you want online. At this point in time, no one should be surprised by the vastness of information that lives on the internet. But using that information, and simply just scrolling through, are two very different things. And in the world of business where everyone is looking to get ahead (and stay ahead), actually putting knowledge into action is what separates the best from the mediocre.
SEO | 10 min read
Having your business rank well online isn’t just a good idea; it’s an essential part of having any successful business in today’s digital world. As such, understanding the ins and outs of search engine optimization (SEO) is more critical than ever. While there are a lot of nuances to achieving amazing ranks on the major search engines (like Google), one of the most tried and true methods for increasing domain authority is link building.
A lot of people talk about doing search engine optimization (SEO), but most of them don’t actually know where to start — or how to get the results they want. The fundamentals of SEO are fairly easy to grasp, which is why so many people, especially business owners and entrepreneurs, talk about them. But, when it comes to actually applying SEO strategies to their business, very few ever get started. (And, if they do, it’s often on aspects of SEO that really don’t yield the best results.)
Taking a screenshot on your Mac should be simple. And, in all reality, it is. But, even those who regularly use screenshots in their work may not realize all of the different ways you can grab shots from websites on your Mac. And, of course, those who are new to Macs need a quick course in how to get started so that they can easily capture information and images.
Before we dive into how to take a website screenshot on your Mac, you need to know if you’re using a Mac “Pre-Mojave” or[...]
Ask anyone in the digital marketing industry what you need to do to grow your business online and they’ll give you one piece of advice — invest in content.
Sure, you could throw money at ads or hire a famous influencer to do one or two Instagram posts about you, but you’ll probably see a year’s ad budget dry up pretty quickly (and not have a lot of growth to show for it).
A more sensible, cheaper approach might just be to make content the focus of your strategy.
When it comes to human resources (HR), few things can make life simpler than the right software. From recruiting to hiring, and then evaluating and tracking performance, HR software allows teams to function better. That means less back and forth and fewer unnecessary emails to remind everyone of what’s going on. Additionally, great HR software ensures that other aspects of business operations are streamlined, including payroll, benefits, time tracking, etc.
When you think of starting a new online business or making the transition to eCommerce, costs and fees may float around in your head. How much will you need to spend on building and hosting your online store? What extra fees will you need to account for?
At Shift4Shop, we want to ease those worries by providing you with a free eCommerce solution – no strings attached. We’ve worked to make eCommerce affordable so that any-sized business can take advantage of our platform.
While every business has its own unique way of marketing depending on its niche and method, today it’s almost impossible to not do some sort of marketing via social media. Not only do the biggest social media platforms (like Facebook, LinkedIn, Twitter, and Instagram) have a huge reach, but they make it easy for businesses to sort through accounts and find their exact right customers based on interests, stages in life, location, buying habits, etc.
To make social media even more attractive[...]
There is no better time than right now to start your own clothing line online. Not only are there more resources than ever to get you started in the right direction, but there are also endless ways to market your clothing line, which means it’s easier than ever to find your customers and put your products in front of them.
Of course, no matter how simple it might be to start your own clothing business online, there’s still plenty of work to be done. While anyone can have a good idea for a[...]
Communication is everything when it comes to business. Not only will you lose sales if you can’t communicate with potential customers in a timely manner, but you also run the risk of earning negative reviews if you can’t answer your current customers’ questions as soon as possible. And because communication is so essential, making sure that you have a reliable way to communicate with customers is critical to your success.
The better you’re able to communicate with your customers, the better[...]
Leads are invaluable for businesses, no matter how big or small that business is. Leads are what allow you to grow, generate revenue, and give you vision for scaling down the road. While some leads are definitely better than others, all leads matter. Of course, if you could handpick your leads personally, there are definitely some qualities you would look for, including people who are actually looking for your specific product or service, and those who have been referred to you by your most[...]
Every business, no matter how small, needs a website. Even businesses that rely primarily on word-of-mouth marketing and local advertising require an online space of their own these days. Not only can a website provide important information your customers need, but they boost credibility. And, when done properly, websites can dramatically boost revenue for small businesses, attracting new customers hunting online for their services and goods.
Many of us now find ourselves more than seven months into our remote working adventure. The coronavirus pandemic continues to be the pressure issue in society, and people everywhere are still adjusting to the "new normal" of working life.
As we head into the winter months, many countries around the world find themselves facing the prospect of greater lockdown restrictions.
However, some of us have yet to master the art of working from home.
Usernames have become necessary, and even critical, in today’s digital world. Not only do usernames give you a unique identity online, but they create a level of security and confidentiality. And, in some cases, usernames actually become brands, as in the case of the hundreds of thousands of influencers found on YouTube, Instagram, TikTok and more.
Regardless of why you need to create a username, whether for digital access to online banking or for a social media network, making sure you do[...]
Content marketing isn’t just part of a smart marketing plan; it’s a marketing plan in and of itself. Not only can content generate customers and grow your brand’s visibility, but it’s one of the most effective ways to boost SEO (search engine optimization), which, as any successful business knows, is critical in today’s digital world.
And at the top of the content marketing industry is a widely used tool called BuzzSumo. For a lot of content marketers, nothing can compete with BuzzSumo in[...]