--- title: Shift4Shop eCommerce Blog | Kevin George description: Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free HTML email templates. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/kevin-george#subscribeBlock) # Kevin George ![Kevin George](https://blog.shift4shop.com/hubfs/Kevin%20George.jpg) Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free HTML email templates. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog. Find me on: [https://email.uplers.com/  ](https://email.uplers.com/) ### Recent Posts [Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 9 min read ## [How Email Design Has Evolved Over the Last Few Decades](https://blog.shift4shop.com/how-email-design-evolved) By [Kevin George](https://blog.shift4shop.com/author/kevin-george) [April 30, 2021](https://blog.shift4shop.com/how-email-design-evolved) [0 Comments](https://blog.shift4shop.com/how-email-design-evolved#comments-listing) [![Evolution of Email Design](https://blog.shift4shop.com/hs-fs/hubfs/Evolution%20of%20Email%20Design.jpg?width=12&name=Evolution%20of%20Email%20Design.jpg)](https://blog.shift4shop.com/how-email-design-evolved) [**](https://blog.shift4shop.com/how-email-design-evolved) When was the last time you checked your emails? It was most probably within the previous 24 hours as emails have become a part of our daily lives. But do you know how it all started? Do you know emails have been around even before the internet? If you are curious, this blog is for you. [Continue Reading...](https://blog.shift4shop.com/how-email-design-evolved) - [Tweet](https://twitter.com/share) [Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 7 min read ## [Email Automation: An Indispensable Part of Marketing Strategy \[INFOGRAPHIC\]](https://blog.shift4shop.com/email-automation-an-indispensable-part-of-marketing-strategy-infographic) By [Kevin George](https://blog.shift4shop.com/author/kevin-george) [June 23, 2019](https://blog.shift4shop.com/email-automation-an-indispensable-part-of-marketing-strategy-infographic) [0 Comments](https://blog.shift4shop.com/email-automation-an-indispensable-part-of-marketing-strategy-infographic#comments-listing) [![iStock-1018925188](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1018925188.jpg?width=12&name=iStock-1018925188.jpg)](https://blog.shift4shop.com/email-automation-an-indispensable-part-of-marketing-strategy-infographic) [**](https://blog.shift4shop.com/email-automation-an-indispensable-part-of-marketing-strategy-infographic) Email marketing is effective only if you can tap on the right pulse of the subscriber. You must adhere to the email marketing triad—that is, sending the right message to the right person at the right time. Now, just imagine you have to pick up individual subscribers, draft separate emails for them and then send them one by one. Tedious, right? That’s where email automation comes into picture. It helps to send behavior-based emails triggered according to the subscriber activity, thereby\[...\] [Continue Reading...](https://blog.shift4shop.com/email-automation-an-indispensable-part-of-marketing-strategy-infographic) - [Tweet](https://twitter.com/share) [Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 6 min read ## [How to Create E-Commerce Emails That Actually Work](https://blog.shift4shop.com/how-to-create-e-commerce-emails-that-actually-work) By [Kevin George](https://blog.shift4shop.com/author/kevin-george) [February 19, 2018](https://blog.shift4shop.com/how-to-create-e-commerce-emails-that-actually-work) [2 Comments](https://blog.shift4shop.com/how-to-create-e-commerce-emails-that-actually-work#comments-listing) [![ThinkstockPhotos-532344192](https://blog.shift4shop.com/hs-fs/hubfs/ThinkstockPhotos-532344192.png?width=12&name=ThinkstockPhotos-532344192.png)](https://blog.shift4shop.com/how-to-create-e-commerce-emails-that-actually-work) [**](https://blog.shift4shop.com/how-to-create-e-commerce-emails-that-actually-work) Email marketing is the backbone of the e-commerce industry. Moreover, e-commerce email marketing is a fine balance of triggered and automated emails. No sooner does a customer register on your e-commerce site than they receive a welcome email. Next they browse and put something on their cart, and in case they forget to complete their checkout - moments later they are greeted with a [cart abandonment](https://www.3dcart.com/cart-abandonment.html) email as a gentle reminder. ***Want to fortify your customer relations? Send them a customer loyalty\[...\]*** [Continue Reading...](https://blog.shift4shop.com/how-to-create-e-commerce-emails-that-actually-work) - [Tweet](https://twitter.com/share) - [1](https://blog.shift4shop.com/author/kevin-george/page/1) ### Leave a reply or comment below ### Sign up for Marketing Tips ### Related posts [![3dcart logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) ### Sign up for Marketing Tips [![New call-to-action](https://no-cache.hubspot.com/cta/default/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8.png)](https://cta-redirect.hubspot.com/cta/redirect/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8)   ### Resources [Apps & Integrations](https://blog.3dcart.com/topic/apps-integrations) [B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce) [Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization) [Customer Service](https://blog.3dcart.com/topic/customer-service) [Digital Payments](https://blog.3dcart.com/topic/digital-payments) [Ecommerce Features](https://blog.3dcart.com/topic/ecommerce-features) [Ecommerce Marketing](https://blog.3dcart.com/topic/ecommerce-marketing) [eCommerce News](https://blog.3dcart.com/topic/ecommerce-news) [Email Marketing](https://blog.3dcart.com/topic/email-marketing) [Fraud Prevention](https://blog.3dcart.com/topic/fraud-prevention) [Holiday Shopping](https://blog.3dcart.com/topic/holiday-shopping) [Search Engine Optimization](https://blog.3dcart.com/topic/seo) [Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment) [Social Media](https://blog.3dcart.com/topic/social) [Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business) [Success Stories](https://blog.3dcart.com/topic/success-stories) [Web Design](https://blog.3dcart.com/topic/web-design)   ### Popular Articles Search Articles  [![](https://feedburner.google.com/fb/images/pub/feed-icon32x32.png)](http://feeds.feedburner.com/3dcartEcommerceBlog) [RSS Feed](http://feeds.feedburner.com/3dcartEcommerceBlog)  [![3dcart eCommerce Blog - Blog Directory OnToplist.com](https://www.ontoplist.com/images/ontoplist31.png?id=59e75cd39646e)](https://www.ontoplist.com/blogs/3dcart-ecommerce-blog_59e75cd39646e/) [Want to be a Guest Author?](https://blog.3dcart.com/guest-posts-application) Copyright © 2023 Shift4Shop. 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