---
title: Shift4Shop eCommerce Blog | Lindsey Allard
description: Lindsey Allard is the CEO of PlaybookUX, a video-based user feedback software. After seeing how time consuming and expensive gathering feedback was, Lindsey made it her goal to create a solution to streamline the user feedback process.
---
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# Lindsey Allard
Lindsey Allard is the CEO of PlaybookUX, a video-based user feedback software. After seeing how time consuming and expensive gathering feedback was, Lindsey made it her goal to create a solution to streamline the user feedback process.
Find me on:
[https://www.playbookux.com/ ](https://www.playbookux.com/)
### Recent Posts
[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 10 min read
## [How to Do Usability Testing Right: A Step by Step Guide](https://blog.shift4shop.com/usability-testing-step-by-step-guide)
By [Lindsey Allard](https://blog.shift4shop.com/author/lindsey-allard) [October 29, 2021](https://blog.shift4shop.com/usability-testing-step-by-step-guide) [0 Comments](https://blog.shift4shop.com/usability-testing-step-by-step-guide#comments-listing)
[](https://blog.shift4shop.com/usability-testing-step-by-step-guide)
[**](https://blog.shift4shop.com/usability-testing-step-by-step-guide)
Creating an outstanding product is a challenge that many businesses take on lightly. Even though there are plenty of challenges along the way, it’s in your best interest that the product delivers what it promises.
That’s why usability testing is such a great process. It helps you set up an incredible foundation for your product. It’ll help you eliminate all the unforeseen issues that could appear on launch.
[Continue Reading...](https://blog.shift4shop.com/usability-testing-step-by-step-guide)
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