--- title: Shift4Shop eCommerce Blog | Mark Harsley description: Mark Harsley is the founder of Acme Hat Company. Acme sells custom caps to eCommerce store owners, businesses, and other folk. Mark spends his weekends enjoying life with his family. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/mark-harsley#subscribeBlock) # Mark Harsley ![Mark Harsley](https://blog.shift4shop.com/hubfs/Mark%20Harsley.jpg) Mark Harsley is the founder of Acme Hat Company. Acme sells custom caps to eCommerce store owners, businesses, and other folk. Mark spends his weekends enjoying life with his family. Find me on: [https://acmehatco.com/  ](https://acmehatco.com/) ### Recent Posts [eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 9 min read ## [5 Tips To Help You Win Back Lost Customers Through Targeted Content](https://blog.shift4shop.com/win-back-lost-customers-targeted-content) By [Mark Harsley](https://blog.shift4shop.com/author/mark-harsley) [February 09, 2023](https://blog.shift4shop.com/win-back-lost-customers-targeted-content) [0 Comments](https://blog.shift4shop.com/win-back-lost-customers-targeted-content#comments-listing) [![Four wooden blocks representing targeted content](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1409417874.jpg?width=12&name=iStock-1409417874.jpg)](https://blog.shift4shop.com/win-back-lost-customers-targeted-content) [**](https://blog.shift4shop.com/win-back-lost-customers-targeted-content) Losing customers can be critical for companies, not to mention costly. In fact, statistics show that the cost of acquiring new customers is five times higher than retaining existing ones.  [Continue Reading...](https://blog.shift4shop.com/win-back-lost-customers-targeted-content) - [Tweet](https://twitter.com/share) - [1](https://blog.shift4shop.com/author/mark-harsley/page/1) ### Leave a reply or comment below ### Sign up for Marketing Tips ### Related posts [![3dcart logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) ### Sign up for Marketing Tips [![New call-to-action](https://no-cache.hubspot.com/cta/default/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8.png)](https://cta-redirect.hubspot.com/cta/redirect/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8)   ### Resources [Apps & Integrations](https://blog.3dcart.com/topic/apps-integrations) [B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce) [Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization) [Customer Service](https://blog.3dcart.com/topic/customer-service) [Digital Payments](https://blog.3dcart.com/topic/digital-payments) [Ecommerce Features](https://blog.3dcart.com/topic/ecommerce-features) [Ecommerce Marketing](https://blog.3dcart.com/topic/ecommerce-marketing) [eCommerce News](https://blog.3dcart.com/topic/ecommerce-news) [Email Marketing](https://blog.3dcart.com/topic/email-marketing) [Fraud Prevention](https://blog.3dcart.com/topic/fraud-prevention) [Holiday Shopping](https://blog.3dcart.com/topic/holiday-shopping) [Search Engine Optimization](https://blog.3dcart.com/topic/seo) [Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment) [Social Media](https://blog.3dcart.com/topic/social) [Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business) [Success Stories](https://blog.3dcart.com/topic/success-stories) [Web Design](https://blog.3dcart.com/topic/web-design)   ### Popular Articles Search Articles  [![](https://feedburner.google.com/fb/images/pub/feed-icon32x32.png)](http://feeds.feedburner.com/3dcartEcommerceBlog) [RSS Feed](http://feeds.feedburner.com/3dcartEcommerceBlog)  [![3dcart eCommerce Blog - Blog Directory OnToplist.com](https://www.ontoplist.com/images/ontoplist31.png?id=59e75cd39646e)](https://www.ontoplist.com/blogs/3dcart-ecommerce-blog_59e75cd39646e/) [Want to be a Guest Author?](https://blog.3dcart.com/guest-posts-application) Copyright © 2023 Shift4Shop. 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