---
title: Shift4Shop eCommerce Blog | Martin Boss
description: Martin Boss is the founder of MultiMerch Systems and a marketplace ecommerce enthusiast. At MultiMerch, he helps companies build and grow successful online marketplace platforms.
---
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# Martin Boss
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Martin Boss is the founder of MultiMerch Systems and a marketplace ecommerce enthusiast. At MultiMerch, he helps companies build and grow successful online marketplace platforms.
Find me on:
[https://multimerch.com/ ](https://multimerch.com/)
### Recent Posts
[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 8 min read
## [Running an Online Store Vs Running a Marketplace](https://blog.shift4shop.com/online-store-vs-marketplace)
By [Martin Boss](https://blog.shift4shop.com/author/martin-boss) [August 22, 2019](https://blog.shift4shop.com/online-store-vs-marketplace) [0 Comments](https://blog.shift4shop.com/online-store-vs-marketplace#comments-listing)
[](https://blog.shift4shop.com/online-store-vs-marketplace)
[**](https://blog.shift4shop.com/online-store-vs-marketplace)
If you’re running a successful online store, turning it into a marketplace platform with vendors might sound like a great next step to expand your business.
Inviting outside vendors to sell on your platform may not only help you grow your product catalog without increasing your own inventory levels, but it can also create an additional revenue stream from vendor fees for your business.
However, there are a few crucial differences when it comes to running an online marketplace compared to a\[...\]
[Continue Reading...](https://blog.shift4shop.com/online-store-vs-marketplace)
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