--- title: Shift4Shop eCommerce Blog | Michelle Deery description: Michelle Deery is a content writer for Wishpond. She specializes in e-commerce and SaaS. The words she writes educates readers on how to convert visitors into paying customers. When she's not writing, Michelle loves to read, volunteer at her local dog shelter and travel. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/michelle-deery#subscribeBlock) # Michelle Deery ![Michelle Deery](https://blog.shift4shop.com/hubfs/Michelle%20Deery.png) Michelle Deery is a content writer for Wishpond. She specializes in e-commerce and SaaS. The words she writes educates readers on how to convert visitors into paying customers. When she's not writing, Michelle loves to read, volunteer at her local dog shelter and travel. Find me on: [https://www.wishpond.com/  ](https://www.wishpond.com/) ### Recent Posts [eCommerce Features](https://blog.shift4shop.com/topic/ecommerce-features) | 9 min read ## [9 Best Lead Capturing Features Every eCommerce Store Needs](https://blog.shift4shop.com/lead-capturing-features) By [Michelle Deery](https://blog.shift4shop.com/author/michelle-deery) [August 31, 2020](https://blog.shift4shop.com/lead-capturing-features) [0 Comments](https://blog.shift4shop.com/lead-capturing-features#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1152602517.jpg?width=12&name=iStock-1152602517.jpg)](https://blog.shift4shop.com/lead-capturing-features) [**](https://blog.shift4shop.com/lead-capturing-features) Lead capturing is key to the success of any business, but it’s especially crucial in the eCommerce world. The more leads you capture, the more sales you’ll have. In fact, data has shown that the top priority for marketers is generating leads. 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