Marketing teams are the engine that sets any business in motion. Their main mission is to create and promote a company image that ideal customers would love. Highlight product features, and you stimulate sales as a marketer.

Thanks to marketing teams, companies can build a reputable and trustworthy presence both online and offline. That being said, they are not the only ones shaping company images.

Opinions and product reviews now have the power to make or break a brand. The online medium has[...]