--- title: Shift4Shop eCommerce Blog | Pratik Dholakiya description: Pratik Dholakiya is the founder of Growfusely, a content marketing agency specializing in content and data-driven SEO. He regularly speaks at various conferences about SEO, Content Marketing, and Entrepreneurship. Pratik has spoken at the 80th Annual Conference of the Florida Public Relations Association, Accounting and Finance Show, Singapore, NextBigWhat’s UnPluggd, IIT-Bombay, SMX Israel, SEMrush Meetup, MICA, IIT-Roorkee, and other major events. As a passionate SEO and content marketer, he shares his thoughts and knowledge in publications like Search Engine Land, Search Engine Journal, Entrepreneur Magazine, Fast Company, The Next Web, YourStory, and Inc42, to name a few. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/pratik-dholakiya/page/1#subscribeBlock) # Pratik Dholakiya ![Pratik Dholakiya](https://blog.shift4shop.com/hubfs/Pratik%20Dholakiya.png) Pratik Dholakiya is the founder of Growfusely, a content marketing agency specializing in content and data-driven SEO. He regularly speaks at various conferences about SEO, Content Marketing, and Entrepreneurship. Pratik has spoken at the 80th Annual Conference of the Florida Public Relations Association, Accounting and Finance Show, Singapore, NextBigWhat’s UnPluggd, IIT-Bombay, SMX Israel, SEMrush Meetup, MICA, IIT-Roorkee, and other major events. As a passionate SEO and content marketer, he shares his thoughts and knowledge in publications like Search Engine Land, Search Engine Journal, Entrepreneur Magazine, Fast Company, The Next Web, YourStory, and Inc42, to name a few. Find me on: [https://growfusely.com/  ](https://growfusely.com/) ### Recent Posts [eCommerce Features](https://blog.shift4shop.com/topic/ecommerce-features) | 8 min read ## [Should You Offer Guest Checkout in Your Online Store?](https://blog.shift4shop.com/guest-checkout) By [Pratik Dholakiya](https://blog.shift4shop.com/author/pratik-dholakiya) [November 29, 2019](https://blog.shift4shop.com/guest-checkout) [0 Comments](https://blog.shift4shop.com/guest-checkout#comments-listing) [![iStock-666069072](https://blog.shift4shop.com/hs-fs/hubfs/iStock-666069072.jpg?width=12&name=iStock-666069072.jpg)](https://blog.shift4shop.com/guest-checkout) [**](https://blog.shift4shop.com/guest-checkout) Checkout is a make-or-break moment for every customer journey in eCommerce, so it’s important to get it right. Currently, there’s a lot of debate on whether or not offering **guest checkout** is the right way to improve your sales numbers and customer experiences. Well, what isn’t up for debate is the state of cart abandonment: the current eCommerce cart abandonment rate is assessed to be, on average, 74%. 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