---
title: Shift4Shop eCommerce Blog | Ryan Kulp
description: Ryan Kulp is the founder of Fomo.com, a marketing tool that helps 3dcart stores increase conversion rates with social proof automation.
---

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# Ryan Kulp

![Ryan Kulp](https://blog.shift4shop.com/hubfs/Ryan%20Kulp.jpg)

Ryan Kulp is the founder of Fomo.com, a marketing tool that helps 3dcart stores increase conversion rates with social proof automation.

Find me on:

[https://fomo.com/  ](https://fomo.com/) <https://twitter.com/ryanckulp>

### Recent Posts

[SEO](https://blog.shift4shop.com/topic/seo) | 7 min read

## [Why Online Stores Should Replace Paid Advertising with SEO](https://blog.shift4shop.com/paid-advertising-versus-seo)

 By [Ryan Kulp](https://blog.shift4shop.com/author/ryan-kulp) [May 13, 2019](https://blog.shift4shop.com/paid-advertising-versus-seo) [0 Comments](https://blog.shift4shop.com/paid-advertising-versus-seo#comments-listing)

[![iStock-877309176](https://blog.shift4shop.com/hs-fs/hubfs/iStock-877309176.jpg?width=12&name=iStock-877309176.jpg)](https://blog.shift4shop.com/paid-advertising-versus-seo)

[**](https://blog.shift4shop.com/paid-advertising-versus-seo)

The number of advertisers on Facebook [doubled](https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks) in 2018, with cost per click metrics [increasing](https://blog.adstage.io/2018/05/24/facebook-ads-q1-2018) by over 92%.

Unless your eCommerce store doubled its [AOV](https://www.3dcart.com/lp/ecommerce-university/what-is-aov/) (average order value) or cut ad spending in half, you’re now seeing less profit and more competition than ever in leading networks like Facebook, Google, and Amazon.

If you’re like me, new customers come from a variety of channels:

1. Advertising (which can be increasingly expensive)
2. Word of mouth referrals (which are free, but not scalable)
3. \[...\]

[Continue Reading...](https://blog.shift4shop.com/paid-advertising-versus-seo)

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