If you’re a business owner, you have a lot to juggle. There's content to create, marketing to organize, teams to manage — it's a long to-do list. The last thing you have time for is sifting through pages of eCommerce metrics. However, eCommerce metrics are vital if you want to grow your business. They show where you are in terms of customers and revenue, they show where you can make improvements, and they help you provide the personalized experiences customers expect.
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