---
title: Shift4Shop eCommerce Blog | Shift4Shop (19)
description: Shift4Shop is an all-in-one software has everything you need to build your online store. From managing your inventory, to processing payments and shipping, and with some great themes and marketing tools, Shift4Shop provides the best ecommerce platform for SEO, helping you increase conversion rates and enable the success of your store – all in one package. (19)
---
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# Shift4Shop
Shift4Shop is an all-in-one software has everything you need to build your online store. From managing your inventory, to processing payments and shipping, and with some great themes and marketing tools, Shift4Shop provides the best ecommerce platform for SEO, helping you increase conversion rates and enable the success of your store – all in one package.
Find me on:
[https://www.shift4shop.com ](https://www.shift4shop.com)
### Recent Posts
[Digital Payments](https://blog.shift4shop.com/topic/digital-payments) | 15 min read
## [Merchant Industry Pricing: How to Negotiate the Lowest Rates](https://blog.shift4shop.com/blog/merchant-industry-pricing-how-to-negotiate-the-lowest-rates)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [August 01, 2012](https://blog.shift4shop.com/blog/merchant-industry-pricing-how-to-negotiate-the-lowest-rates) [0 Comments](https://blog.shift4shop.com/blog/merchant-industry-pricing-how-to-negotiate-the-lowest-rates#comments-listing)
[](https://blog.shift4shop.com/blog/merchant-industry-pricing-how-to-negotiate-the-lowest-rates)
[**](https://blog.shift4shop.com/blog/merchant-industry-pricing-how-to-negotiate-the-lowest-rates)
You want lower processing rates. Every merchant wants to feel that they have wrung every last bit of savings that they possibly could out of their processor. Unfortunately, this challenge is harder to complete than may appear. In fact, because of the complexity of merchant industry pricing it’s the case that even after an apparently successfully negotiation you could still be significantly overpaying on your processing fees.
[Continue Reading...](https://blog.shift4shop.com/blog/merchant-industry-pricing-how-to-negotiate-the-lowest-rates)
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[Shift4Shop News](https://blog.shift4shop.com/topic/shift4shop-news) | 4 min read
## [3dcart 4.7: Google Trusted Stores, MailChimp, FedEx and More](https://blog.shift4shop.com/blog/google-trusted-stores-mailchimp-fedex-smartpost-and-more-goodies-in-3dcart-4-7-launch)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [July 18, 2012](https://blog.shift4shop.com/blog/google-trusted-stores-mailchimp-fedex-smartpost-and-more-goodies-in-3dcart-4-7-launch) [0 Comments](https://blog.shift4shop.com/blog/google-trusted-stores-mailchimp-fedex-smartpost-and-more-goodies-in-3dcart-4-7-launch#comments-listing)
[](https://blog.shift4shop.com/blog/google-trusted-stores-mailchimp-fedex-smartpost-and-more-goodies-in-3dcart-4-7-launch)
[**](https://blog.shift4shop.com/blog/google-trusted-stores-mailchimp-fedex-smartpost-and-more-goodies-in-3dcart-4-7-launch)
It’s already Q3 of 2012. Where has the time gone? Here at 3dcart, it’s gone into constant product development. We’ve spent time forming new relationships, honing old ones and developing new built-in features to help you run a more efficient store.
[Continue Reading...](https://blog.shift4shop.com/blog/google-trusted-stores-mailchimp-fedex-smartpost-and-more-goodies-in-3dcart-4-7-launch)
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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 1 min read
## [What's in a name: Hearthside Collection](https://blog.shift4shop.com/blog/whats-in-a-name-hearthside-collection)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [July 18, 2012](https://blog.shift4shop.com/blog/whats-in-a-name-hearthside-collection) [0 Comments](https://blog.shift4shop.com/blog/whats-in-a-name-hearthside-collection#comments-listing)
[](https://blog.shift4shop.com/blog/whats-in-a-name-hearthside-collection)
[**](https://blog.shift4shop.com/blog/whats-in-a-name-hearthside-collection)
‘What’s in a name?’ is a new series we’re starting to learn the process behind naming some of our favorite companies. Today’s post comes from [Hearthside Collection](http://www.hearthsidecollection.net/), providing Primitive Country Samplers, Pillows and Home Decor!
[Continue Reading...](https://blog.shift4shop.com/blog/whats-in-a-name-hearthside-collection)
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[eCommerce Features](https://blog.shift4shop.com/topic/ecommerce-features) | 2 min read
## [4 Ways 3dupsell Could Increase Your Revenue](https://blog.shift4shop.com/blog/4-ways-3dupsell-could-increase-your-revenue)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [July 05, 2012](https://blog.shift4shop.com/blog/4-ways-3dupsell-could-increase-your-revenue) [0 Comments](https://blog.shift4shop.com/blog/4-ways-3dupsell-could-increase-your-revenue#comments-listing)
[](https://blog.shift4shop.com/blog/4-ways-3dupsell-could-increase-your-revenue)
[**](https://blog.shift4shop.com/blog/4-ways-3dupsell-could-increase-your-revenue)
We recently launched [3dupsell](http://www.3dcart.com/3dupsell.html). The brand new feature helps online retailers recapture shoppers before they leave your site.
[Continue Reading...](https://blog.shift4shop.com/blog/4-ways-3dupsell-could-increase-your-revenue)
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[eCommerce Features](https://blog.shift4shop.com/topic/ecommerce-features) | 2 min read
## [How Behavioral Targeting Impacts Your Online Store](https://blog.shift4shop.com/blog/how-behavioral-targeting-impacts-your-online-store)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [July 05, 2012](https://blog.shift4shop.com/blog/how-behavioral-targeting-impacts-your-online-store) [0 Comments](https://blog.shift4shop.com/blog/how-behavioral-targeting-impacts-your-online-store#comments-listing)
[](https://blog.shift4shop.com/blog/how-behavioral-targeting-impacts-your-online-store)
[**](https://blog.shift4shop.com/blog/how-behavioral-targeting-impacts-your-online-store)
The next evolution of the social web is behavioral targeting—and online stores are among the businesses that can benefit hugely.
[Continue Reading...](https://blog.shift4shop.com/blog/how-behavioral-targeting-impacts-your-online-store)
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[Apps & Integrations](https://blog.shift4shop.com/topic/apps-integrations) | 1 min read
## [3dcart + Bizelo](https://blog.shift4shop.com/blog/3dcart-bizelo)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [June 29, 2012](https://blog.shift4shop.com/blog/3dcart-bizelo) [0 Comments](https://blog.shift4shop.com/blog/3dcart-bizelo#comments-listing)
[](https://blog.shift4shop.com/blog/3dcart-bizelo)
[**](https://blog.shift4shop.com/blog/3dcart-bizelo)
We are so thrilled to announce our latest partnership with Bizelo! In case you didn't know Bizelo provides small businesses with a large and growing collection of online web applications that are simple to use!
[Continue Reading...](https://blog.shift4shop.com/blog/3dcart-bizelo)
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[eCommerce News](https://blog.shift4shop.com/topic/ecommerce-news) | 1 min read
## [Mobile Commerce is On the Rise \[Infographic\]](https://blog.shift4shop.com/mobile-commerce-infographic)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [June 08, 2012](https://blog.shift4shop.com/mobile-commerce-infographic) [0 Comments](https://blog.shift4shop.com/mobile-commerce-infographic#comments-listing)
[](https://blog.shift4shop.com/mobile-commerce-infographic)
[**](https://blog.shift4shop.com/mobile-commerce-infographic)
Having a mobile friendly e-Commerce store is more important now than ever before! Data in a recent infographic from [Statista](http://www.statista.com/), a leading German Internet statistics company, shows that there are close to 120 million smartphone users in the U.S. right now! The number of tablet users isn't too far behind either (around 60 million). This wave of smartphone & tablet users have quadrupled [mobile e-Commerce](https://www.3dcart.com/ecommerce-software/mobile-ecommerce.html) sales over the past two years, proving to shop owners the importance of having a mobile friendly\[...\]
[Continue Reading...](https://blog.shift4shop.com/mobile-commerce-infographic)
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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 1 min read
## [The Content Marketing Explosion \[Infographic\]](https://blog.shift4shop.com/content-marketing-infographic)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [May 21, 2012](https://blog.shift4shop.com/content-marketing-infographic) [0 Comments](https://blog.shift4shop.com/content-marketing-infographic#comments-listing)
[](https://blog.shift4shop.com/content-marketing-infographic)
[**](https://blog.shift4shop.com/content-marketing-infographic)
[Continue Reading...](https://blog.shift4shop.com/content-marketing-infographic)
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[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 4 min read
## [6 Ideas for Building a Successful Apparel Online Store](https://blog.shift4shop.com/build-an-apparel-online-store)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [May 15, 2012](https://blog.shift4shop.com/build-an-apparel-online-store) [0 Comments](https://blog.shift4shop.com/build-an-apparel-online-store#comments-listing)
[](https://blog.shift4shop.com/build-an-apparel-online-store)
[**](https://blog.shift4shop.com/build-an-apparel-online-store)
There is new great news for online retailers! Research firm eMarketer estimates that apparel and accessories will grow by 20 percent, to $40.9 billion this year, up from $34.2 billion in the last year.
So if you're an eTailer, you're in the right industry at the right time. But of course, the growing market opportunity doesn't necessarily mean your online apparel store will automatically see more sales. But with a little hard ( and smart) work and the right eCommerce provider, your potential\[...\]
[Continue Reading...](https://blog.shift4shop.com/build-an-apparel-online-store)
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[Web Design](https://blog.shift4shop.com/topic/web-design) | 2 min read
## [What Is Web Accessibility?](https://blog.shift4shop.com/what-is-web-accessibility)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [April 26, 2012](https://blog.shift4shop.com/what-is-web-accessibility) [0 Comments](https://blog.shift4shop.com/what-is-web-accessibility#comments-listing)
[](https://blog.shift4shop.com/what-is-web-accessibility)
[**](https://blog.shift4shop.com/what-is-web-accessibility)
When designing your store, you obviously should be focused on your customers' experience, but what some merchants and designers forget is that not every customer is the same. Beyond just design preferences, a portion of your potential customer-base has different abilities and needs when it comes to being able navigate and interact with the Internet. That is why designing with web accessibility in mind is so important.
[Continue Reading...](https://blog.shift4shop.com/what-is-web-accessibility)
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[Social Media](https://blog.shift4shop.com/topic/social) | 1 min read
## [40% Of Consumers PREFER To Use Social Logins](https://blog.shift4shop.com/blog/40-of-consumers-prefer-to-use-social-logins)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [March 26, 2012](https://blog.shift4shop.com/blog/40-of-consumers-prefer-to-use-social-logins) [0 Comments](https://blog.shift4shop.com/blog/40-of-consumers-prefer-to-use-social-logins#comments-listing)
[](https://blog.shift4shop.com/blog/40-of-consumers-prefer-to-use-social-logins)
[**](https://blog.shift4shop.com/blog/40-of-consumers-prefer-to-use-social-logins)
With the introduction of [Login with Facebook](https://blog.shift4shop.com/login-with-facebook), online stores realize that they can increase conversions with the use of social logins. So when we came across this great infographic from Monetate, we knew we had to share. Not only does their research reinforce how important it is for merchants to consider Facebook Connect, they share some interesting statistics on how customers PREFER social logins.
[Continue Reading...](https://blog.shift4shop.com/blog/40-of-consumers-prefer-to-use-social-logins)
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[Social Media](https://blog.shift4shop.com/topic/social) | 5 min read
## [Facebook Connect: When, Where And How To Connect With Customers](https://blog.shift4shop.com/login-with-facebook)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [March 21, 2012](https://blog.shift4shop.com/login-with-facebook) [0 Comments](https://blog.shift4shop.com/login-with-facebook#comments-listing)
[](https://blog.shift4shop.com/login-with-facebook)
[**](https://blog.shift4shop.com/login-with-facebook)
Can you think of an online sign-up process that DOESN'T require an email address for completion? Its almost as assumed that a user has an email address, as they do a home address. And with good reason, today almost every online user does. With an email address a merchant can reconnect with users post-purchase, reach out after an [abandoned cart](https://www.3dcart.com/cart-abandonment.html) or send them a coupon for their next purchase. While capturing emails adds a layer of communication to you customer relationships, it doesn't tell you\[...\]
[Continue Reading...](https://blog.shift4shop.com/login-with-facebook)
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[Web Design](https://blog.shift4shop.com/topic/web-design) | 1 min read
## [The Art of Color Coordination](https://blog.shift4shop.com/website-color-coordination)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [March 20, 2012](https://blog.shift4shop.com/website-color-coordination) [0 Comments](https://blog.shift4shop.com/website-color-coordination#comments-listing)
[](https://blog.shift4shop.com/website-color-coordination)
[**](https://blog.shift4shop.com/website-color-coordination)
Close your eyes.
[Continue Reading...](https://blog.shift4shop.com/website-color-coordination)
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[Success Stories](https://blog.shift4shop.com/topic/success-stories) | 2 min read
## [3dcart Store Spotlight: YogaHeart](https://blog.shift4shop.com/blog/3dcart-store-spotlight-yogaheart)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [March 16, 2012](https://blog.shift4shop.com/blog/3dcart-store-spotlight-yogaheart) [0 Comments](https://blog.shift4shop.com/blog/3dcart-store-spotlight-yogaheart#comments-listing)
[](https://blog.shift4shop.com/blog/3dcart-store-spotlight-yogaheart)
[**](https://blog.shift4shop.com/blog/3dcart-store-spotlight-yogaheart)
**THE COMPANY:**
[Continue Reading...](https://blog.shift4shop.com/blog/3dcart-store-spotlight-yogaheart)
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[Web Design](https://blog.shift4shop.com/topic/web-design) | 2 min read
## [Introducing: The 3dcart Template Store](https://blog.shift4shop.com/blog/introducing-the-3dcart-template-store)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [March 15, 2012](https://blog.shift4shop.com/blog/introducing-the-3dcart-template-store) [0 Comments](https://blog.shift4shop.com/blog/introducing-the-3dcart-template-store#comments-listing)
[](https://blog.shift4shop.com/blog/introducing-the-3dcart-template-store)
[**](https://blog.shift4shop.com/blog/introducing-the-3dcart-template-store)
Creating design templates for 3dcart stores can help supplement a designer’s resume and bring in extra income (30 percent of every template sold).
[Continue Reading...](https://blog.shift4shop.com/blog/introducing-the-3dcart-template-store)
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[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 4 min read
## [Successful Email Campaigns Calls To Action](https://blog.shift4shop.com/blog/email-calls-to-action)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [March 13, 2012](https://blog.shift4shop.com/blog/email-calls-to-action) [0 Comments](https://blog.shift4shop.com/blog/email-calls-to-action#comments-listing)
[](https://blog.shift4shop.com/blog/email-calls-to-action)
[**](https://blog.shift4shop.com/blog/email-calls-to-action)
Email marketing is an essential element in [eCommerce marketing](https://www.3dcart.com/ecommerce-software/ecommerce-marketing.html) and but has never been called easy. And one of the most important parts of a successful email campaign is the 'call to action' - the message that drives readers to the response you want them to complete. Writing an effective 'call to action' is part skill, part science. That's when we saw this extremely informative infographic from the guys at [Litmus.com](http://litmus.com/blog/designing-the-perfect-call-to-action/litmus-creating-calls-to-action), we knew wanted to share.
There was so much much useful information, we\[...\]
[Continue Reading...](https://blog.shift4shop.com/blog/email-calls-to-action)
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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 10 min read
## [Reasons to Use Content Marketing in eCommerce](https://blog.shift4shop.com/content-marketing)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [March 05, 2012](https://blog.shift4shop.com/content-marketing) [0 Comments](https://blog.shift4shop.com/content-marketing#comments-listing)
[](https://blog.shift4shop.com/content-marketing)
[**](https://blog.shift4shop.com/content-marketing)
## What is content marketing?
Content marketing is the creation and distribution of creative, relevant content designed to attract your target audience. It involves creating and running an ongoing blog for the purpose of engaging with people and promoting your business’s goods and services. You can use this medium to speak to potential customers, address their needs, and show them how your product can be the solution to their problems.
[Continue Reading...](https://blog.shift4shop.com/content-marketing)
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[SEO](https://blog.shift4shop.com/topic/seo) | 2 min read
## [SEO FAQ #Infographic](https://blog.shift4shop.com/blog/seo-faq-infographic)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [February 10, 2012](https://blog.shift4shop.com/blog/seo-faq-infographic) [0 Comments](https://blog.shift4shop.com/blog/seo-faq-infographic#comments-listing)
[](https://blog.shift4shop.com/blog/seo-faq-infographic)
[**](https://blog.shift4shop.com/blog/seo-faq-infographic)
SEO is confusing. Mostly because it is ever-changing. Once you feel like you have a good grasp on link-building tactics, Google goes and changes your algorithm and all of your techniques no longer yield results! So when we saw this SEo FAQ, we knew we had to share. We want to highlight out some important points:
**1. Choosing Your Long Tail Keywords **
Long Tail Keywords are noted in the first portion of the infographic as having lower competition and higher conversion rate than general one-word\[...\]
[Continue Reading...](https://blog.shift4shop.com/blog/seo-faq-infographic)
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[Digital Payments](https://blog.shift4shop.com/topic/digital-payments) | 2 min read
## [5 Mistakes Online Credit Card Users Make](https://blog.shift4shop.com/blog/5-mistakes-online-credit-card-users-make)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [January 26, 2012](https://blog.shift4shop.com/blog/5-mistakes-online-credit-card-users-make) [0 Comments](https://blog.shift4shop.com/blog/5-mistakes-online-credit-card-users-make#comments-listing)
*Below is a guest post from [Instabill](http://www.Instabill.com), an online payment processor specializing in high risk merchant accounts.*
[Continue Reading...](https://blog.shift4shop.com/blog/5-mistakes-online-credit-card-users-make)
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[eCommerce News](https://blog.shift4shop.com/topic/ecommerce-news) | 1 min read
## [90% Of People Believe Brand Recommendations From Friends](https://blog.shift4shop.com/brand-recommendations)
By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [January 09, 2012](https://blog.shift4shop.com/brand-recommendations) [0 Comments](https://blog.shift4shop.com/brand-recommendations#comments-listing)
[](https://blog.shift4shop.com/brand-recommendations)
[**](https://blog.shift4shop.com/brand-recommendations)
Inbound marketing focuses on getting found by customers and not forcing them to look at you through advertisements (outbound marketing). Inbound marketing is permission marketing centered on relationships and natural SEO.As an inbound [marketing software](https://www.3dcart.com/ecommerce-software/ecommerce-marketing.html), [Hubspot](https://www.hubspot.com/)is obviously all about 'inbound-marketing' but they have good reason to be. The impact word-of-mouth and customer reviews on online sales is immense! Just check out some of these facts:
**PPC:** Only 41% of people believe that ads ( Google\[...\]
[Continue Reading...](https://blog.shift4shop.com/brand-recommendations)
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Copyright © 2025 Shift4Shop
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Copyright © 2025 Shift4Shop
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},
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},
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}
```
```json
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