--- title: Shift4Shop eCommerce Blog | Steven Macdonald description: Steven Macdonald is a digital marketer based in Tallinn, Estonia. In the last 10 years, he's helped e-commerce and B2B SaaS brands generate more than $100 million in new revenue through SEO, content and conversion optimization. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/steven-macdonald/page/1#subscribeBlock) # Steven Macdonald ![Steven Macdonald](https://blog.shift4shop.com/hubfs/Steven%20Macdonald.png) Steven Macdonald is a digital marketer based in Tallinn, Estonia. In the last 10 years, he's helped e-commerce and B2B SaaS brands generate more than $100 million in new revenue through SEO, content and conversion optimization. Find me on: ### Recent Posts [Holiday Shopping](https://blog.shift4shop.com/topic/holiday-shopping) | 8 min read ## [How to Grow Your eCommerce Sales During Holidays via Customer Support](https://blog.shift4shop.com/grow-your-ecommerce-sales-during-holidays) By [Steven Macdonald](https://blog.shift4shop.com/author/steven-macdonald) [November 16, 2022](https://blog.shift4shop.com/grow-your-ecommerce-sales-during-holidays) [0 Comments](https://blog.shift4shop.com/grow-your-ecommerce-sales-during-holidays#comments-listing) [![Women by holiday decorations shopping on an eCommerce website.](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1346342629-1.jpg?width=12&name=iStock-1346342629-1.jpg)](https://blog.shift4shop.com/grow-your-ecommerce-sales-during-holidays) [**](https://blog.shift4shop.com/grow-your-ecommerce-sales-during-holidays) Marketing is not the only route to sales for eCommerce businesses during the holiday season. Customer support can also help stack up sales figures to generate revenue. While marketing drives sales through broadcast messages, customer service can close deals through conversations. 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