---
title: Shift4Shop eCommerce Blog | Tomasz Niezgoda
description: Tomasz is the Head Of Marketing at Surfer, a platform that merges content strategy, creation, and optimization into one smooth process. With almost a decade of experience in the industry, he is responsible for incorporating and executing marketing strategies. Currently, he manages a team of 4 wonderful experts.
---
[](https://blog.shift4shop.com/)
[ |Blog](https://blog.3dcart.com/)
[Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta)
[Subscribe](https://blog.shift4shop.com/author/tomasz-niezgoda#subscribeBlock)
# Tomasz Niezgoda
Tomasz is the Head Of Marketing at Surfer, a platform that merges content strategy, creation, and optimization into one smooth process. With almost a decade of experience in the industry, he is responsible for incorporating and executing marketing strategies. Currently, he manages a team of 4 wonderful experts.
Find me on:
[https://surferseo.com/ ](https://surferseo.com/)
### Recent Posts
[SEO](https://blog.shift4shop.com/topic/seo) | 10 min read
## [How to Use Search Intent to Boost Conversions for Your eCommerce Store](https://blog.shift4shop.com/search-intent-boost-conversions-ecommerce)
By [Tomasz Niezgoda](https://blog.shift4shop.com/author/tomasz-niezgoda) [December 28, 2022](https://blog.shift4shop.com/search-intent-boost-conversions-ecommerce) [0 Comments](https://blog.shift4shop.com/search-intent-boost-conversions-ecommerce#comments-listing)
[](https://blog.shift4shop.com/search-intent-boost-conversions-ecommerce)
[**](https://blog.shift4shop.com/search-intent-boost-conversions-ecommerce)
SEO can help enhance your business’s visibility on search engines like Google. But to ensure good SEO, you need to understand search intent. Search intent describes the purpose of an online search. It answers the “why.” Why did the user perform the search in the first place?
[Continue Reading...](https://blog.shift4shop.com/search-intent-boost-conversions-ecommerce)
- [Tweet](https://twitter.com/share)
- [1](https://blog.shift4shop.com/author/tomasz-niezgoda/page/1)
### Leave a reply or comment below
### Sign up for Marketing Tips
### Related posts
[ |Blog](https://blog.3dcart.com/)
### Sign up for Marketing Tips
[](https://cta-redirect.hubspot.com/cta/redirect/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8)
### Resources
[Apps & Integrations](https://blog.3dcart.com/topic/apps-integrations)
[B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce)
[Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization)
[Customer Service](https://blog.3dcart.com/topic/customer-service)
[Digital Payments](https://blog.3dcart.com/topic/digital-payments)
[Ecommerce Features](https://blog.3dcart.com/topic/ecommerce-features)
[Ecommerce Marketing](https://blog.3dcart.com/topic/ecommerce-marketing)
[eCommerce News](https://blog.3dcart.com/topic/ecommerce-news)
[Email Marketing](https://blog.3dcart.com/topic/email-marketing)
[Fraud Prevention](https://blog.3dcart.com/topic/fraud-prevention)
[Holiday Shopping](https://blog.3dcart.com/topic/holiday-shopping)
[Search Engine Optimization](https://blog.3dcart.com/topic/seo)
[Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment)
[Social Media](https://blog.3dcart.com/topic/social)
[Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business)
[Success Stories](https://blog.3dcart.com/topic/success-stories)
[Web Design](https://blog.3dcart.com/topic/web-design)
### Popular Articles
Search Articles
[](http://feeds.feedburner.com/3dcartEcommerceBlog) [RSS Feed](http://feeds.feedburner.com/3dcartEcommerceBlog)
[](https://www.ontoplist.com/blogs/3dcart-ecommerce-blog_59e75cd39646e/)
[Want to be a Guest Author?](https://blog.3dcart.com/guest-posts-application)
Copyright © 2023 Shift4Shop. All Rights Reserved.
## Rocket Fuel for Your Business
About Shift4Shop
[Why Shift4Shop](https://www.shift4shop.com/why-3dcart.html) [Shopping Cart Software](https://www.shift4shop.com/shopping-cart-software.html) [Success Stories](https://www.shift4shop.com/lp/success-stories/) [Shift4Shop Reviews](https://www.shift4shop.com/shopping-cart-reviews.html) [eCommerce Blog](https://blog.shift4shop.com/) [Sitemap](https://www.shift4shop.com/sitemap.html)
eCommerce
[Features](https://www.shift4shop.com/all-features.html) [How to Sell Online](https://www.shift4shop.com/sell-online.htm) [Create a Website](https://www.shift4shop.com/build-ecommerce-website.htm) [Start an Online Store](https://www.shift4shop.com/start-an-online-store.html) [eCommerce](https://www.shift4shop.com/ecommerce-saas.html) [Online Store Builder](https://www.shift4shop.com/build-an-online-store.html)
Resources
[eCommerce Web Design](https://www.shift4shop.com/ecommerce-web-design.htm) [eCommerce Marketing](https://www.shift4shop.com/ecommerce-marketing-tools.html) [Custom Development](https://www.shift4shop.com/custom-development.html) [Start an Online Business](https://www.shift4shop.com/start-an-online-business.html) [App Store](https://apps.shift4shop.com/) [Theme Store](https://themes.shift4shop.com/)
Technical Support
[Support Center](https://support.3dcart.com/) [eCommerce Forum](https://forums.shift4shop.com/) [eCommerce University](https://www.shift4shop.com/lp/ecommerce-university/) [Developer Portal](https://developer.3dcart.com/) [Supported Payments](https://www.shift4shop.com/ecommerce-payment-gateways.html)
Company
[About Us](https://www.shift4shop.com/aboutus.htm) [Contact Us](https://www.shift4shop.com/aboutus.htm#contact-area) [Become a Partner](https://www.shift4shop.com/ecommerce-partners.html) [Affiliate Program](https://www.shift4shop.com/3dcart-affiliates.html)
Copyright © 2025 Shift4Shop
[Terms and Conditions](https://www.shift4shop.com/legal.html) [Privacy Policy](https://www.shift4shop.com/privacy.html)
Copyright © 2025 Shift4Shop
```json
{
"@context" : "http://schema.org",
"@type" : "Organization",
"address" : {
"@type" : "PostalAddress",
"addressCountry" : "United States",
"addressLocality" : "Center Valley",
"addressRegion" : "PA",
"postalCode" : "18034",
"streetAddress" : "3501 Corporate Pkwy "
},
"alternateName" : "3dcart Shopping Cart Software",
"areaServed" : {
"@type" : "GeoCircle",
"geoMidpoint" : {
"@type" : "GeoCoordinates",
"latitude" : "37.0902",
"longitude" : "95.7129"
},
"geoRadius" : "500 km"
},
"description" : "Shopping Cart Software",
"email" : "sales@3dcart.com",
"image" : "https://www.3dcart.com/images/logo.png",
"logo" : "https://www.3dcart.com/images/logo.png",
"mainEntityOfPage" : {
"@id" : "https://blog.shift4shop.com/author/tomasz-niezgoda",
"@type" : "WebPage",
"description" : "Tomasz is the Head Of Marketing at Surfer, a platform that merges content strategy, creation, and optimization into one smooth process. With almost a decade of experience in the industry, he is responsible for incorporating and executing marketing strategies. Currently, he manages a team of 4 wonderful experts. "
},
"naics" : "5112",
"name" : "3dcart",
"sameAs" : [ "https://www.3dcart.com", "https://www.facebook.com/3dcart", "https://www.twitter.com/3dcart", "https://plus.google.com/+3dcart", "https://instagram.com/3dcart/", "https://www.youtube.com/3dcart", "https://www.linkedin.com/company/3dcart.com", "https://www.pinterest.com/3dcart" ],
"telephone" : "8882762108",
"url" : "https://www.shift4shop.com"
}
```
```json
{
"@context" : "http://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Shift4"
},
"dateModified" : "October 1, 2024, 12:00:00 PM",
"datePublished" : "1970-01-01 00:00:00",
"description" : "Tomasz is the Head Of Marketing at Surfer, a platform that merges content strategy, creation, and optimization into one smooth process. With almost a decade of experience in the industry, he is responsible for incorporating and executing marketing strategies. Currently, he manages a team of 4 wonderful experts. ",
"headline" : "Shift4Shop eCommerce Blog",
"image" : {
"@type" : "ImageObject",
"url" : ""
},
"mainEntityOfPage" : {
"@id" : "https://blog.3dcart.com",
"@type" : "WebPage",
"description" : "eCommerce Blog by 3dcart"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://www.3dcart.com/images/logo.png"
},
"name" : "3dcart"
}
}
```