---
title: Shift4Shop eCommerce Blog | Vanessa O. Piccone
description: Vanessa is an inbound marketing specialist and social media marketer. She’s part of the team at Mangools, a user-friendly set of SEO tools that cover the basic needs of optimization for search engines. She's also an advocate for conscious living, loves cycling in her free time, and (really) likes dogs.
---
[](https://blog.shift4shop.com/)
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# Vanessa O. Piccone
Vanessa is an inbound marketing specialist and social media marketer. She’s part of the team at Mangools, a user-friendly set of SEO tools that cover the basic needs of optimization for search engines. She's also an advocate for conscious living, loves cycling in her free time, and (really) likes dogs.
Find me on:
[https://mangools.com/ ](https://mangools.com/)
### Recent Posts
[SEO](https://blog.shift4shop.com/topic/seo) | 10 min read
## [Things You Should Know Before Crafting an Effective Link Building Strategy](https://blog.shift4shop.com/things-you-should-know-before-crafting-an-effective-link-building-strategy)
By [Vanessa O. Piccone](https://blog.shift4shop.com/author/vanessa-o-piccone) [March 15, 2019](https://blog.shift4shop.com/things-you-should-know-before-crafting-an-effective-link-building-strategy) [0 Comments](https://blog.shift4shop.com/things-you-should-know-before-crafting-an-effective-link-building-strategy#comments-listing)
[](https://blog.shift4shop.com/things-you-should-know-before-crafting-an-effective-link-building-strategy)
[**](https://blog.shift4shop.com/things-you-should-know-before-crafting-an-effective-link-building-strategy)
Link building should be a fundamental stage of your SEO strategy. If you’re just getting started at SEO, don’t freak out! Building and conducting a link building strategy can be done smoothly with these practical tips.
The whole process of link building consists of manually getting links from other websites to your own with the ultimate goal of increasing both traffic coming from different parts of the web (referral traffic) and increasing the authority of a website.
To get started, let’s take\[...\]
[Continue Reading...](https://blog.shift4shop.com/things-you-should-know-before-crafting-an-effective-link-building-strategy)
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## Rocket Fuel for Your Business
About Shift4Shop
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eCommerce
[Features](https://www.shift4shop.com/all-features.html) [How to Sell Online](https://www.shift4shop.com/sell-online.htm) [Create a Website](https://www.shift4shop.com/build-ecommerce-website.htm) [Start an Online Store](https://www.shift4shop.com/start-an-online-store.html) [eCommerce](https://www.shift4shop.com/ecommerce-saas.html) [Online Store Builder](https://www.shift4shop.com/build-an-online-store.html)
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