Starting an eCommerce business seems relatively simple at first. Yet, many eCommerce merchants are unable to sustain their online stores for too long. A large number of companies fail to derive any return on their investment (ROI). In the long term, they suffer heavy losses and collapse.

Failure can be attributed to multiple factors, but the truth remains that running an eCommerce website is complex. It requires meticulous planning in both the pre- and post-launch phases. Beyond this, you also[...]