---
title: Shift4Shop eCommerce Blog | Zara Walker
description: Zara Walker is a freelance content creator. Copywriting, blogging, editing and almost anything else to do with sculpting words into fancy packages for the last 10 years. Enjoys Wednesdays, hot coffee, maintaining two blogs, and hyphens.
---
[](https://blog.shift4shop.com/)
[ |Blog](https://blog.3dcart.com/)
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# Zara Walker
Zara Walker is a freelance content creator. Copywriting, blogging, editing and almost anything else to do with sculpting words into fancy packages for the last 10 years. Enjoys Wednesdays, hot coffee, maintaining two blogs, and hyphens.
Find me on:
[https://zarawalker.co.uk/ ](https://zarawalker.co.uk/)
### Recent Posts
[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 7 min read
## [10 Best Accounting Tools for Your Business in 2020](https://blog.shift4shop.com/best-accounting-tools)
By [Zara Walker](https://blog.shift4shop.com/author/zara-walker) [March 23, 2020](https://blog.shift4shop.com/best-accounting-tools) [2 Comments](https://blog.shift4shop.com/best-accounting-tools#comments-listing)
[](https://blog.shift4shop.com/best-accounting-tools)
[**](https://blog.shift4shop.com/best-accounting-tools)
Let’s face it; accounting is never the most exciting part of running a business unless, of course, you’re a trained accountant or enjoy playing about with numbers. From tracking your expenses and income to calculating your business taxes and employees’ salaries, there are plenty of reasons why most business owners find accounting tasks boring.
Unfortunately, it’s practically impossible to succeed in entrepreneurship if you cannot manage your business finances properly. What this means is that\[...\]
[Continue Reading...](https://blog.shift4shop.com/best-accounting-tools)
- [Tweet](https://twitter.com/share)
[Web Design](https://blog.shift4shop.com/topic/web-design) | 7 min read
## [How the Fusion of CRO and Web Design Will Take Your Site to the Next Level](https://blog.shift4shop.com/conversion-rate-optimization-and-website-design)
By [Zara Walker](https://blog.shift4shop.com/author/zara-walker) [April 04, 2019](https://blog.shift4shop.com/conversion-rate-optimization-and-website-design) [0 Comments](https://blog.shift4shop.com/conversion-rate-optimization-and-website-design#comments-listing)
[](https://blog.shift4shop.com/conversion-rate-optimization-and-website-design)
[**](https://blog.shift4shop.com/conversion-rate-optimization-and-website-design)
A great website is the perfect calling card for most businesses. Sometimes you have a site that serves purely as a digital [business card](https://blog.shift4shop.com/free-business-card-makers). Sometimes it’s to generate leads. Of course, for [eCommerce businesses](https://www.3dcart.com/start-an-ecommerce-business.html), sometimes the site is your actual storefront.
At any rate, you usually start with a great design. A logo here, a carousel banner there, and then some concerted effort in writing the content. Once your site is ready, you might even decide to invest time and effort in drumming up traffic to\[...\]
[Continue Reading...](https://blog.shift4shop.com/conversion-rate-optimization-and-website-design)
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[Customer Service](https://blog.shift4shop.com/topic/customer-service) | 7 min read
## [How to Optimize Your Customer Service Process](https://blog.shift4shop.com/how-to-optimize-your-customer-service-process)
By [Zara Walker](https://blog.shift4shop.com/author/zara-walker) [March 11, 2019](https://blog.shift4shop.com/how-to-optimize-your-customer-service-process) [0 Comments](https://blog.shift4shop.com/how-to-optimize-your-customer-service-process#comments-listing)
[](https://blog.shift4shop.com/how-to-optimize-your-customer-service-process)
[**](https://blog.shift4shop.com/how-to-optimize-your-customer-service-process)
You’ve purchased a radio, but for some reason you just can’t get it to work. It’s still under warranty, so the logical thing to do is call the manufacturer.
After an hour on hold, listening to elevator music, you give up. You then decide to email the company but the email bounces.
As a last-ditch attempt you reach out via their Facebook page, only to be met with silence. Not even an automated acknowledgement of your message.
Infuriated, you vow to never, ever buy anything from this brand again.
[Continue Reading...](https://blog.shift4shop.com/how-to-optimize-your-customer-service-process)
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### Resources
[Apps & Integrations](https://blog.3dcart.com/topic/apps-integrations)
[B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce)
[Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization)
[Customer Service](https://blog.3dcart.com/topic/customer-service)
[Digital Payments](https://blog.3dcart.com/topic/digital-payments)
[Ecommerce Features](https://blog.3dcart.com/topic/ecommerce-features)
[Ecommerce Marketing](https://blog.3dcart.com/topic/ecommerce-marketing)
[eCommerce News](https://blog.3dcart.com/topic/ecommerce-news)
[Email Marketing](https://blog.3dcart.com/topic/email-marketing)
[Fraud Prevention](https://blog.3dcart.com/topic/fraud-prevention)
[Holiday Shopping](https://blog.3dcart.com/topic/holiday-shopping)
[Search Engine Optimization](https://blog.3dcart.com/topic/seo)
[Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment)
[Social Media](https://blog.3dcart.com/topic/social)
[Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business)
[Success Stories](https://blog.3dcart.com/topic/success-stories)
[Web Design](https://blog.3dcart.com/topic/web-design)
### Popular Articles
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Copyright © 2023 Shift4Shop. All Rights Reserved.
## Rocket Fuel for Your Business
About Shift4Shop
[Why Shift4Shop](https://www.shift4shop.com/why-3dcart.html) [Shopping Cart Software](https://www.shift4shop.com/shopping-cart-software.html) [Success Stories](https://www.shift4shop.com/lp/success-stories/) [Shift4Shop Reviews](https://www.shift4shop.com/shopping-cart-reviews.html) [eCommerce Blog](https://blog.shift4shop.com/) [Sitemap](https://www.shift4shop.com/sitemap.html)
eCommerce
[Features](https://www.shift4shop.com/all-features.html) [How to Sell Online](https://www.shift4shop.com/sell-online.htm) [Create a Website](https://www.shift4shop.com/build-ecommerce-website.htm) [Start an Online Store](https://www.shift4shop.com/start-an-online-store.html) [eCommerce](https://www.shift4shop.com/ecommerce-saas.html) [Online Store Builder](https://www.shift4shop.com/build-an-online-store.html)
Resources
[eCommerce Web Design](https://www.shift4shop.com/ecommerce-web-design.htm) [eCommerce Marketing](https://www.shift4shop.com/ecommerce-marketing-tools.html) [Custom Development](https://www.shift4shop.com/custom-development.html) [Start an Online Business](https://www.shift4shop.com/start-an-online-business.html) [App Store](https://apps.shift4shop.com/) [Theme Store](https://themes.shift4shop.com/)
Technical Support
[Support Center](https://support.3dcart.com/) [eCommerce Forum](https://forums.shift4shop.com/) [eCommerce University](https://www.shift4shop.com/lp/ecommerce-university/) [Developer Portal](https://developer.3dcart.com/) [Supported Payments](https://www.shift4shop.com/ecommerce-payment-gateways.html)
Company
[About Us](https://www.shift4shop.com/aboutus.htm) [Contact Us](https://www.shift4shop.com/aboutus.htm#contact-area) [Become a Partner](https://www.shift4shop.com/ecommerce-partners.html) [Affiliate Program](https://www.shift4shop.com/3dcart-affiliates.html)
Copyright © 2025 Shift4Shop
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Copyright © 2025 Shift4Shop
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