In today’s online marketplace, customers more than ever are expecting brands to understand and anticipate their unique requirements and present them with targeted, specific advertising that meets these needs.

This is added to by the rise in social media marketing becoming the go-to place to get your message across. By targeting people in the places they spend their time (Facebook, Instagram, Twitter, TikTok, etc.), brands can reach their target audiences in new and innovative ways.

But it’s[...]