The landscape of eCommerce is always changing, and a smart business makes sure to stay on top of each new development. Since most of your ability to adapt is dependent on the capabilities of your eCommerce software, it's vital to use a platform that keeps up with the times. That's why, at Shift4Shop, we work constantly to bring you all the newest tools, integrations, and features as soon as possible. When you thrive, so do we!
eCommerce Features | 14 min read
Conversion Optimization | 10 min read
“The customer is always right” is one of the most overused quotes for customer service. It’s hard to say where this quote originated from, but some sources indicate that it could be traced back to 1909.
Allegedly, a London department store founder used this quote to assure his customers that they would get good services in his store, which would make the saying more than 110 years old today. This says something about how vital customer service is for businesses to survive and grow.
Let's be honest, building a custom sticker business is difficult and there is a lot of competition. However, it’s not impossible to succeed. Customers are more supportive of small businesses than ever before, and eCommerce platforms make it easier than ever to reach a worldwide audience. Forget about expensive brick-and-mortar locations — the best place to have a sticker business is online! A couple of sticker ideas won't make you wealthy, but if you have a vision, a business strategy, and a[...]
Our world is becoming more visual by the day. That means an explosion of easily shared audiovisual content being spread throughout the world. While, naturally, there are a variety of platforms useful for posting video content, YouTube is still the undisputed ruler of sharing videos of all subject matter and length. You can make your content educational, entertaining, and have a certain level of creative freedom to truly express your brand’s voice. All the while, your videos can be shared in[...]
The last few years have seen an absolute explosion in eCommerce growth, and there has never been a better time to get in on the action yourself with an online boutique.
During the 2020 pandemic, eCommerce sales soared upwards by an incredible 33.6%, destroying previous estimates in its wake. That growth has only continued since, and it’s just common sense to want to get in on the action with your own venture.
Let’s be honest: it’s an exciting time to be an entrepreneur. In days past,[...]
Ecommerce owners typically focus on the design and interface of their websites to encourage customers to move down the purchase funnel. However, the eCommerce checkout process is ultimately where visitors will convert.
The eCommerce checkout process refers to the steps a customer will take to fill a shopping cart and complete its purchase. A good checkout process will have a clear flow and enable seamless buying with minimal friction.
Buyers with intent may enter the checkout flow but may[...]
When customers choose a business to shop with, they don’t just compare prices or browse product selections. They also want to see responsible social practices.
Ecommerce websites have always been one of the most common targets of digital attacks. For digital thieves, it is a treasure trove full of personal and financial information about active customers.
Once a business’s security has been breached, it leads to data loss and depletes the trust that could have been gained over the years.
Google Analytics has been a staple of eCommerce for years. It's a versatile tool built to provide you with data you can use to better understand your customers. And as every successful business owner knows, understanding your customers is the key to growing your business.
With Shift4Shop Version 12, we upgraded our Google Analytics integration to support the newest version, Google Analytics V4. This brings powerful new features to Shift4Shop stores.
Facebook ads are an unavoidable part of a digital marketing journey. With the social media channel boasting billions of active users, there is a good chance your potential customer is already residing on the platform. And advertising effectively will give you an excellent opportunity to create awareness, connect with the audience, and acquire leads that will help increase your sales.
Much like the year that preceded it, 2021’s holiday season looks to be unprecedented for online shopping. Unemployment is low and government economic stimulus checks are helping to give consumers the confidence needed to do a little extra spending on their friends and families this year. At the same time, supply chain issues are real and concerns about inflation loom, driving many buyers to get their shopping in as early as possible.
With everyone and their best friend opening an eCommerce store to sell anything from home-cooked vegan snacks to soy-based candles and everything in-between, price is the numero uno differentiator in helping consumers decide.
Due to the COVID-19 pandemic, more customers, both B2B and B2C, shopped online in 2020, resulting in tremendous eCommerce growth. Online retailers like Amazon and eBay had their biggest years ever. B2B eCommerce will be worth nearly two trillion dollars by 2023, which means eCommerce business owners are in need of more sophisticated online sales methods.
Shipping & Fulfillment | 11 min read
Amazon’s brown cardboard boxes are regular features on our doorsteps, office reception desks, and mailboxes. From deodorants to vacuum cleaners, Amazon delivers millions of products to people around the world every day. It’s no surprise then that the company’s annual shipping costs amounted to a staggering $6.1 billion in 2020.
High shipping costs are one of the biggest obstacles to the growth of eCommerce. While industry giants like Amazon are able to bear these costs, it still cuts deep[...]
The direct-to-consumer model has taken the spotlight in the last half of the decade, with new DTC eCommerce stores inundating the market weekly. Now, entrepreneurs have more control than ever over how they communicate, how they manufacture their products, and what customers say about their brand.
Shipping & Fulfillment | 9 min read
If you own a business that relies on a slick and effective supply chain, you’ll know full well how damaging supply chain disruption can be. Supply chains are often fragile ecosystems in which one broken link can ripple throughout the entire chain. We can all hope that our supply chains will be resilient and reliable, but that’s not always the case.
Online security is at the forefront of risk management in modern businesses. However, it extends beyond mere business safety. Online safety risks are entirely mainstream. In the early days of e-commerce, you might remember that people were hesitant to share their credit card information online. Then, new services and security features came about that made people trust online retailers, and the concept largely disappeared from the public eye.
E-retail sales surpassed the $4.2 trillion mark in 2020. Moreover, the number of digital buyers and spending is rising, making eCommerce the perfect business for entrepreneurs.
But as the industry grows in revenue, so does the competition as more people are jumping onto the eCommerce bandwagon and opening new stores.
That’s why you need to have strategies in place that will help you effectively reach your target audience and sell to them.
Enter: ideal customer profiles.
As a business owner, you understand that a variety of factors go into making the right choices for your company. After all, running a business is so much more than just sales and marketing. When clients and customers purchase something from you using any cashless payment option or have to provide any sort of personal details to you through a form, they are trusting you with incredibly important information that you have an obligation to treat with sensitivity.
In this ever-changing economic landscape, small businesses are in constant search of better ways to scale. But it’s all about getting the timing right. Scaling too early can crush your eCommerce startup while scaling too late can leave it in the lurch.
With Big Data initiatives, you can create smarter, profitable improvements to optimize your eCommerce marketing strategy. eCommerce businesses can also experiment with new strategies in cycles before implementing them on a larger scale — this[...]