Over the years, emails have become a powerful channel where brands can closely engage and effectively communicate with customers without the digital distractions brought by social media.
Starting a Business | 12 min read
You can find anything you want online. At this point in time, no one should be surprised by the vastness of information that lives on the internet. But using that information, and simply just scrolling through, are two very different things. And in the world of business where everyone is looking to get ahead (and stay ahead), actually putting knowledge into action is what separates the best from the mediocre.
Have you ever been told to “clear your cache,” only to have no idea what that means? Whether you’re a website owner or someone who simply browses the Internet, you should be familiar with cache and how it works.
Cache helps website pages to run quickly and smoothly, but it can incidentally cause issues when things don’t load correctly. It can also get in the way of on-the-fly website editing. Whatever the situation may be, you most likely will need to know what cache is at some point – and[...]
SEO | 10 min read
Having your business rank well online isn’t just a good idea; it’s an essential part of having any successful business in today’s digital world. As such, understanding the ins and outs of search engine optimization (SEO) is more critical than ever. While there are a lot of nuances to achieving amazing ranks on the major search engines (like Google), one of the most tried and true methods for increasing domain authority is link building.
Your eCommerce website is attracting traffic, but very few of those website visitors are translating into sales.
It’s safe to conclude that, while people are intrigued enough to visit your website, there’s something missing in your website experience. For one, customers aren’t engaged enough to stick around and make a purchase.
If you're selling online, you should be using email blasts to keep your customers engaged. We have discussed in the past the importance of building, maintaining, and, most importantly of all, engaging with your email audience. That subscriber list represents people that have already demonstrated an interest in your site, your products, and your mission, and they rank among the most valuable individuals out there for your business.
eCommerce Marketing | 17 min read
In 2020, as we were forced to fulfill our shopping needs online, personalized eCommerce customer support became increasingly important. It may actually save the day for some eCommerce businesses that are struggling.
In fact, all signs point to the future of eCommerce in 2021 being driven by customer service on a personal level.
In this article, we will discuss six ways to personalize the eCommerce customer experience to improve your sales and revenue.
In early April 2021, LinkedIn reportedly suffered a data breach that compromised over half a billion profiles. Just recently, Facebook was a victim of a similar attack.
When Big Tech, with their sophisticated cybersecurity systems, can be victims of data scraping attacks, small businesses need to be exceptionally watchful. An airtight business continuity plan can help combat these with simple yet effective solutions that you can quickly put into practice with limited resources.
Customer churn is a serious problem for all businesses, all of the time, but you need to pay it particular attention when there’s a global pandemic-induced economic recession going on.
You work hard to acquire new customers, so why would you let them slip through your fingers as soon as you’ve succeeded? Especially when consumers everywhere are tightening their belts and closing their wallets. You want to do all you can to hold on to your existing loyal customers.
A lot of people talk about doing search engine optimization (SEO), but most of them don’t actually know where to start — or how to get the results they want. The fundamentals of SEO are fairly easy to grasp, which is why so many people, especially business owners and entrepreneurs, talk about them. But, when it comes to actually applying SEO strategies to their business, very few ever get started. (And, if they do, it’s often on aspects of SEO that really don’t yield the best results.)
The automation revolution is already changing the face of business. From retail to manufacturing and from healthcare to finance, few sectors have been left untouched. With the arrival of artificial intelligence (AI) and machine learning, the possibilities for the years ahead are almost endless.
What you might not have realized is that you can also automate many customer service tasks. The progress of automation in customer service has perhaps been slower than in some other sectors. Retailers[...]
Ever wondered why you’ve never seen a large business such as Old Navy run the same promo twice in a year? Each of their marketing emails has a different offer.
Old Navy understands the value of measuring the success of campaigns accurately and quickly while tying them in tightly with daily and overall sales objectives.
To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfill their purpose.
Below are a few tips and metrics – along[...]
Are you writing blog posts that aren’t getting anywhere on search engines? An effective blog can pull tons of traffic – if done correctly. However, you can’t simply write an essay on any topic and expect traffic to pour in. Writing the perfect blog post for SEO requires strategy, planning, and skill.
Search engines and readers look for certain things when browsing the internet for content. It’s up to you to hit all those marks with your blogs.
In this article, we’ll be showing you how to[...]
Conversion Optimization | 13 min read
Is your online store getting loads of traffic, but that traffic isn’t translating to paying customers? Your store may be suffering from a low conversion rate. This can feel disappointing to any online business owner, and for good reason. After all that work bringing traffic to your store, you now have nothing to show for it.
But don’t worry – there is a solution. In fact, there’s a multitude of solutions that may help your business.
Over the years, business owners and marketers have been[...]
No business owner enjoys doing taxes. You could be punished for silly mistakes. The whole process is boring. On top of that, it’ll cost you money that could otherwise be reinvested in your business. As intimidating as it may seem, you’ll have to learn how to take care of it as early as possible. Thankfully, filing your taxes doesn’t have to leave a gaping hole in your wallet.
Taking a screenshot on your Mac should be simple. And, in all reality, it is. But, even those who regularly use screenshots in their work may not realize all of the different ways you can grab shots from websites on your Mac. And, of course, those who are new to Macs need a quick course in how to get started so that they can easily capture information and images.
Before we dive into how to take a website screenshot on your Mac, you need to know if you’re using a Mac “Pre-Mojave” or[...]
Ask anyone in the digital marketing industry what you need to do to grow your business online and they’ll give you one piece of advice — invest in content.
Sure, you could throw money at ads or hire a famous influencer to do one or two Instagram posts about you, but you’ll probably see a year’s ad budget dry up pretty quickly (and not have a lot of growth to show for it).
A more sensible, cheaper approach might just be to make content the focus of your strategy.
Facebook is the most crowded social media network right now. There are a few marketers making the most of it, while there are some who look at Facebook as a complex platform to market their business on.
Keep in mind: 2.14 billion people can be reached through adverts on Facebook. What great potential!
Although it might be a bit difficult to organically reach maximum potential buyers due to the changing algorithm, it's not impossible. Businesses are continuing to invest their money in paid[...]
While it’s easy to make a Facebook ad, it’s not easy to turn that ad into something profitable for your business. Without any type of campaign optimization, you may end up wasting your ad budget on Facebook posts that don’t perform. Even if you don’t invest in paid ads, posting organically on Facebook without any strategy can lead to low engagement and poor results.
When it comes to human resources (HR), few things can make life simpler than the right software. From recruiting to hiring, and then evaluating and tracking performance, HR software allows teams to function better. That means less back and forth and fewer unnecessary emails to remind everyone of what’s going on. Additionally, great HR software ensures that other aspects of business operations are streamlined, including payroll, benefits, time tracking, etc.