Shift4Shop eCommerce Blog | Starting a Business

Starting a Business | 11 min read

The 6 Best Digital Products To Sell Online

While tangible products have dominated digital market spaces for the longest time, they’ve gradually given way to a new frontier — digital products.

This shift has resulted from more brands embracing innovative and impactful digital products as a strategy to reach global audiences and ensure online sales.

Starting a Business | 9 min read

Hybrid Shopping: How To Prepare for the Future of eCommerce

Whether you’re talking about vehicles or working arrangements, “hybrid” is everywhere. It essentially means merging two concepts to create a better version of the original. 

Hybrid shopping is another trend that will take the world by storm. It’s a meshing of physical and digital shopping — and it's quickly gaining traction in a way that retailers will find hard to ignore. 

Starting a Business | 7 min read

How Startup eCommerce Stores Can Stand Out in Competitive Markets

Everyone has gone online — you would be hard-pressed to find anything in the “real” world that you can’t find for sale on the Internet somewhere. And just as physical shops need an alluring display to attract potential customers, your eCommerce store needs the same. 

Starting a Business | 9 min read

The Right Way to Conduct Price Testing Methods (And 5 Mistakes to Avoid)

If you’re launching a new eCommerce business or simply introducing a new product line, one challenge remains the same: pricing. 

Get it wrong, and your business won’t reach its full profit potential. That could be the case whether you go too high or too low. To get it right, price testing is the way forward. Undertaking valuable price testing helps you understand where your products sit in the current market conditions. 

Starting a Business | 10 min read

How to Build a Strong Cash Flow Strategy for Your eCommerce Business

Running an online business has its challenges, and sustaining cash flow is vital. 

In simple terms, cash flow is the net amount of cash and equivalents transferred in and out of a company. How well you track and maintain it can make or break your business’s growth. 

Starting a Business | 9 min read

5 Legal Business Policies To Have in Place for eCommerce

So, you have a great idea for an online business. You’ve done market research, know current eCommerce trends, sourced the products you will sell, and built a snazzy new website to connect with your customers. You have also identified the best social media platforms to market your products, so you’re ready to get on the path to that first million, right?

Starting a Business | 10 min read

How to Responsibly Prepare for Inflation as a Growing eCommerce Business

Inflation is a standard economic process. But runaway inflation leads to steep price increases for businesses and their customers. 

Starting a Business | 13 min read

How To Start a Fully-Remote Business in 12 Easy Steps

With the pandemic affecting everyone’s life in many ways, many people have tapped into the possibility of doing business remotely. The biggest misconception about establishing a remote company is how challenging it is to start. 

Starting a Business | 8 min read

Moving Your Clothing Business Online: A 7-Step Strategy

Aside from the toilet paper shortages and newly-formed streaming service addictions, the pandemic has also given rise to a number of more positive trends, like a huge boom in new startups that have given people from all walks of life the excuse they need to pursue their entrepreneurial dreams.

Starting a Business | 12 min read

13 Online Businesses You Can Start for Free

Starting a business can often be expensive. It can sometimes take all the money in the bank just to get started, and you may not see any returns for a while.

However, as the pandemic caused almost every industry to shift online, there is an abundance of opportunities to establish your own digital business with little to no money. 

Starting a Business | 10 min read

7 Tips to Set Transformative Business Goals for the New Year

Leading into the start of 2023 is the perfect opportunity to take stock of your current operations and learn what works and what needs improving.

Starting a Business | 13 min read

9 Employee Engagement Strategies for Small Business Owners

Over the past few decades, employee engagement has become a top priority for global organizations. Although "employee engagement" may appear ambiguous, it truly refers to doing things that make an employee feel happy, fulfilled, and safe at work. Employees are more likely to maximize productivity and performance if they are more engaged.

Starting a Business | 8 min read

7 Crucial Business Startup Milestones To Reach in Your First Year

Launching a startup business requires creativity, entrepreneurial spirit, and courage. The first year in the life of a startup business can pass in the blink of an eye; it’s a busy, exciting, gigantic learning curve. However, amid all the challenges of setting up, hiring staff, and deciding on your marketing, website, and content strategy, it’s a moment to assess how the business has done and what you’ve achieved.

Starting a Business | 7 min read

5 Ways to Increase the Efficiency of Your eCommerce Business

There is no such thing as a business that’s easy to run and manage. Regardless of your industry, there will be various challenges and obstacles to growing and staying competitive. It should go without saying that when trying to run any business — especially a relatively small eCommerce store — it’s vital that owners and management allocate resources appropriately and efficiently. 

Starting a Business | 7 min read

How to Estimate Dropshipping Overheads for Your Online Business

Dropshipping is one of the most popular ways to start an eCommerce business because it allows you to focus on building your brand while still making money with every order. However, that doesn’t mean you won’t need to invest funds into a dropshipping business. You may run into several costs, ranging from marketing tools to wages.

Starting a Business | 8 min read

5 Ways AI Can Improve HR Processes & Procedures for Small Businesses

Even if you’re running a small business, having an HR team is incredibly important. The HR department can handle new employee onboarding, interpersonal disputes, and more when necessary. However, the odds are that your small business’s HR department is stretched thin — you may even have only one HR employee.

Starting a Business | 8 min read

5 Tips To Protect Your eCommerce Business When Scaling

The eCommerce industry has exploded in recent years due to the retail sector's ongoing digital transformation and an exponential surge in demand resulting from the global pandemic. Consequently, more money than ever before flows through digital stores across nearly every conceivable vertical.

Starting a Business | 8 min read

DTG vs. Screen Printing: Which Is Better for Online T-Shirt Businesses?

There was a time when screen printing was the overwhelmingly favored form of printed t-shirt production for businesses. But now DTG is becoming increasingly popular, particularly with Etsy and other small online shop owners who recognize its many benefits to them.

Starting a Business | 13 min read

How to Create a Multichannel Sales Blueprint for eCommerce

Have you noticed that every successful eCommerce business uses multichannel sales? And have you wondered why that’s the case? The answer is simple: because it increases our chance of being noticed by potential customers and increases your sales. But, if it was that easy, everyone would do it.

Starting a Business | 7 min read

What is a Mastermind Group & How Can It Help Your Business?

It takes a village to run any successful large venture or implement ambitious ideas. That’s why business owners need a group of people to bounce ideas off of, critique, and provide invaluable feedback to each other. They may be a group of C-level executives, or simply some trusted individuals and peers from various companies who are qualified to run a business. This is called a “mastermind group,” a term coined by author Napoleon Hill in the classic self-improvement book “Think and Grow Rich.” 

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