Shift4Shop eCommerce Blog | Starting a Business

Starting a Business | 13 min read

How to Create a Multichannel Sales Blueprint for eCommerce

Have you noticed that every successful eCommerce business uses multichannel sales? And have you wondered why that’s the case? The answer is simple: because it increases our chance of being noticed by potential customers and increases your sales. But, if it was that easy, everyone would do it.

Starting a Business | 7 min read

What is a Mastermind Group & How Can It Help Your Business?

It takes a village to run any successful large venture or implement ambitious ideas. That’s why business owners need a group of people to bounce ideas off of, critique, and provide invaluable feedback to each other. They may be a group of C-level executives, or simply some trusted individuals and peers from various companies who are qualified to run a business. This is called a “mastermind group,” a term coined by author Napoleon Hill in the classic self-improvement book “Think and Grow Rich.” 

Starting a Business | 10 min read

eCommerce Branding: How To Build an Unforgettable Online Store Brand

Branding isn't your brand name or your domain name. It isn't even some blog post or press release that you publish. It's more than a strategy that you lay out on a company wiki.

The truth is, branding cannot be seen; it can only be felt.

Think about some of your favorite brands, ones that you actively recommend to your peers and prefer over other options. That feeling? That's good branding.

Starting a Business | 10 min read

How to Start a Custom Sticker Business (2022 Update)

Let's be honest, building a custom sticker business is difficult and there is a lot of competition. However, it’s not impossible to succeed. Customers are more supportive of small businesses than ever before, and eCommerce platforms make it easier than ever to reach a worldwide audience. Forget about expensive brick-and-mortar locations — the best place to have a sticker business is online! A couple of sticker ideas won't make you wealthy, but if you have a vision, a business strategy, and a[...]

Starting a Business | 12 min read

The Most Common Financial Difficulties Your Start-Up Will Face

Most people don't step into a new venture with a wealth of experience in financial management. Knowing how many new start-ups have failed to succeed financially — and why — is essential for any business owner.

A smart business owner comprehends the central role of accounting and bookkeeping to make effective business decisions.

Starting a Business | 12 min read

How to Start Your Own Online Boutique in 10 Steps

The last few years have seen an absolute explosion in eCommerce growth, and there has never been a better time to get in on the action yourself with an online boutique.

During the 2020 pandemic, eCommerce sales soared upwards by an incredible 33.6%, destroying previous estimates in its wake.  That growth has only continued since, and it’s just common sense to want to get in on the action with your own venture.

Let’s be honest: it’s an exciting time to be an entrepreneur. In days past, starting[...]

Starting a Business | 7 min read

How to Identify Market Trends for Long-Term Business Planning

Identifying and analyzing trends is an excellent way to get a jump on future business, but it's important to remember that the best trend analysis will depend on taking everything into consideration. With that in mind, below are some tips on identifying market trends for long-term success.

Starting a Business | 11 min read

8 Essential eCommerce Pricing Strategies to Beat Your Competition

With everyone and their best friend opening an eCommerce store to sell anything from home-cooked vegan snacks to soy-based candles and everything in-between, price is the numero uno differentiator in helping consumers decide.

Starting a Business | 9 min read

How to Leverage Pre-Orders to Build Your Product Hype Effectively

It’s a routine day at work in the Fall of 2019 and you’re already tired before you get to work. You show up in the morning, log on to your computer, and, on autopilot, head straight to your email inbox.

Then, as you scroll through your emails, you spot an email from Sony — and its good news. You’ve made it through the waiting list and it’s your turn to order a Playstation 5! However, you don’t have much time before you’ll miss out.

Luckily, you spotted the email when it was just a few minutes[...]

Starting a Business | 10 min read

What is Private Label & What Are the Top Private Label Products?

Have you been looking for new ways to add to your business’s product lineup? Working on producing and manufacturing a new product from scratch yourself can be time-consuming and costly. And, if you’d like to take manufacturing products yourself out of the picture, you may not want to spend money on obtaining brand-name products to sell.

Instead, many businesses choose to design and sell private label products on their online stores. But what exactly are private label products? Let’s learn all[...]

Starting a Business | 16 min read

How to Start an Online Jewelry Business in 10 Steps

Starting an online jewelry business is the dream of many young entrepreneurs. However, just like any other business, it isn’t as easy as it sounds. Many people may have the perfect idea for a jewelry business, but they are unable to execute it. Making a mark in the jewelry industry can be tough, but it comes with its own set of rewards and satisfaction.

However, no matter the reason for wanting to start an online jewelry business, 2021 is the perfect time to do so. With the COVID-19 pandemic[...]

Starting a Business | 12 min read

Top 10 Best Subscription Box Services (& What You Can Learn from Them)

Subscription boxes have become incredibly popular over the last several years, both with businesses and consumers. While consumers love them for their specificity and convenience (how nice is it to get all of your dog’s favorite food and snacks sent to you each month automatically?), businesses love subscription boxes because they allow for targeting niche audiences and make monthly sales consistent. Of course, just because subscription boxes are popular doesn’t mean that you can start a[...]

Starting a Business | 7 min read

10 Questions to Ask Yourself Before Starting a Business

Starting a business can be an excellent way to achieve your dreams. For starters, you’ll have more freedom working for yourself than working for someone else. You can also create your own schedule and working hours, build anything you want, and most importantly, make a profit.

But, this comes with many challenges and drawbacks. So, it's essential to ask yourself some critical questions.

Starting a Business | 7 min read

How to Get a Resale Certificate for eCommerce

On paper, reselling seems like the perfect plan. You, an enterprising eCommerce business owner, need an inventory for your store. You purchase a large number of goods from a supplier in bulk, taking advantage of the included discount. Then, you mark up the price and resell the products at a profit. This business model is bulletproof … or is it?

Starting a Business | 9 min read

A Leader’s Guide to Measuring Time and Boosting Productivity

Managing a team, whether in a small business or large corporation, is no easy task. The better technology becomes, the more distractions there are.

In today’s fast-paced world, efficiency and time are key factors in determining productivity. To ensure efficiency and timely output, leaders need to actively measure their employees’ time and boost their productivity.

Starting a Business | 8 min read

How to Make an eCommerce Website for Your Brick-And-Mortar Business

Shopping behavior has irreversibly changed since the advent of smart technology. Specifically, shoppers now have the ability to complete shopping cart checkouts from a mobile device in record time with all of their payment information saved. And now, due to global happenings in 2020 and 2021, more compelling reasons have surfaced as to why consumers are choosing to online shop, safety now competing with convenience as their primary motivation.

Additionally, brick-and-mortar stores themselves[...]

Starting a Business | 5 min read

4 Things to Consider When Investing in the New eCommerce Landscape

The pandemic accelerated the trend towards digitalization of shopping, communication, and much more. While online shopping was common pre-pandemic, demographics that previously hadn’t used technology as much - such as seniors - learned how to do everything from grocery shopping to medication ordering online simply by necessity. 

Starting a Business | 7 min read

4 Go-to-Market Strategies to Avoid Product Launch Failures

A product launch represents the culmination of months or even years of hard work researching, developing, and perfecting a new product. It signifies a product’s first foray into the market, and, as we all know, first impressions are critical. It is important to ask ourselves, then, why so many product launches fail.

Starting a Business | 10 min read

5 Most Popular Types of Companies to Start

Starting your own business is exciting, but it can also be a bit daunting to learn exactly where to start. Understanding the different types of businesses that you can choose from is an important first step.

Will you have a partnership, sole proprietorship, or non-profit organization? Which is best for the dreams you’re building? We’ll discuss the five most popular types of companies and how they work so that you can make an informed decision.

Starting a Business | 13 min read

The 20 Best Business Blogs You Should Actually Take the Time to Read

You can find anything you want online. At this point in time, no one should be surprised by the vastness of information that lives on the internet. But using that information, and simply just scrolling through, are two very different things. And in the world of business where everyone is looking to get ahead (and stay ahead), actually putting knowledge into action is what separates the best from the mediocre.

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