Rachael Verret

As a business owner, you understand that marketing campaigns must constantly evolve. However, few stop to consider that their methodology or platform may be the issue. This is the case with those who cling to traditional advertising rather than trying to adapt to the digital age.

As an established eCommerce business, you understand the importance of leveraging your online presence. You know all about social media marketing, email newsletters, and SEO. However, there is another essential resource that can help convert customers into strong brand advocates, get feedback, and generate new leads. This is the humble support forum, a tried and true type of online community that has allowed people to ask official representatives and experienced users questions about whatever[...]

Whether you’re a decades-old brick-and-mortar store just starting to sell online or a strong up-and-coming eCommerce shop, your business needs to be able to adapt and thrive in the digital ecosystem. Your customers finding your business’s information and being able to interact with your brand online is simply the bare minimum in today’s retail landscape. Google, of course, is the ultimate tool in brand searchability. 

Every eCommerce business has a unique story. Maybe they started their business in home kitchens and managed to expand their empire internationally. Perhaps they started by providing their products to community members in need. Regardless, an engaging narrative can be a massive boon to any business when it’s told right. 

As an eCommerce store owner, you may run into a situation where a customer would like to order in bulk. These customers could be purchasing on behalf of other businesses, non-profits, or government organizations. Serving clients like this can provide your business with a major opportunity to enter the B2B market. 

There is no such thing as a business that’s easy to run and manage. Regardless of your industry, there will be various challenges and obstacles to growing and staying competitive. It should go without saying that when trying to run any business — especially a relatively small eCommerce store — it’s vital that owners and management allocate resources appropriately and efficiently. 

Running a business requires a variety of moving parts. Payroll, marketing, and suppliers are just a few. Finding quality suppliers can take up a lot of time — and if there’s one thing that business owners are short on, it’s time. However, price, quality control, and communication should be carefully considered when looking for a supplier.

In the business world, finding a balance between sticking with what works and branching out in your field to find new, innovative ways to improve your bottom line is often essential. While tried and true techniques in the world of marketing can feel safe and profitable, there are times when you may be truly missing out by not taking chances.

When building a website, one of the primary elements that you’re going to have to take into consideration is website navigation. This will be a huge factor in your site’s user experience (UX). This is essentially the way that your customers are going to be experiencing your website, using subtle cues to make their visit more enjoyable and profitable to you. This includes various elements that will guide your customer on their buying journey, such as optimized navigation designs, search bars,[...]

For any business, especially those that are smaller or just starting, gaining momentum for your store can be tricky. This is because, despite what popular wisdom may tell you, using best practices for your marketing isn’t the end of the story. 

You can have the best SEO methods available, create stunning assets, and implement a great user experience for your site. However, that may not keep you competitive if you’re not well versed in eCommerce pay per click (PPC) ads. 

The central component to any eCommerce operation is, naturally, the website. A website can make or break any business through a variety of variables such as design, run time, and overall functionality. If you’re using an eCommerce platform to build your online store, then you’ll likely have many ready-made templates available to use. However, that’s not the only option at your disposal.

You did it! You’ve received an order and your store has officially sold a product. That’s it, right? While receiving a paid order is the final step in the marketing cycle, it is the first step in a new consumer journey. For your business to succeed, you need to have a new set of protocols in place during this phase. 

To anyone watching the numbers, it’s apparent that Twitter is overtaking Facebook as the preferred social media platform of millennials (born between 1986-1996) and Generation Z (1997-2012). If your business relies on this demographic, then you may want to start taking advantage of this short-form social media platform to drive traffic to your website. 

It takes a village to run any successful large venture or implement ambitious ideas. That’s why business owners need a group of people to bounce ideas off of, critique, and provide invaluable feedback to each other. They may be a group of C-level executives, or simply some trusted individuals and peers from various companies who are qualified to run a business. This is called a “mastermind group,” a term coined by author Napoleon Hill in the classic self-improvement book “Think and Grow Rich.” 

Automation makes our lives easier and more convenient while allowing us to accomplish our goals in an increasingly efficient way. This is especially true for online business owners, who are constantly seeking ways to improve their operations and do more with less. That means automating where you can and constantly learning about the best tools to do so. It also means knowing how to implement those tools correctly so that customers are easily able to understand and use them. 

Our world is becoming more visual by the day. That means an explosion of easily shared audiovisual content being spread throughout the world. While, naturally, there are a variety of platforms useful for posting video content, YouTube is still the undisputed ruler of sharing videos of all subject matter and length. You can make your content educational, entertaining, and have a certain level of creative freedom to truly express your brand’s voice. All the while, your videos can be shared in a[...]

As a business owner, you understand that a variety of factors go into making the right choices for your company. After all, running a business is so much more than just sales and marketing. When clients and customers purchase something from you using any cashless payment option or have to provide any sort of personal details to you through a form, they are trusting you with incredibly important information that you have an obligation to treat with sensitivity. 

Finding your business’s “voice” when it comes to branding and marketing can be difficult. Many advertisements are easy to ignore, and you find that many of your efforts simply aren’t reaching people. So, you’ve decided to start an email list. 

The world of eCommerce has provided a variety of small and medium-sized businesses the opportunity to compete with larger corporations and distribute their products all over the world with a nearly limitless customer base. However, there are certain drawbacks when businesses decide to do business almost exclusively online. 

People can’t physically observe or touch your product, removing a certain level of customer engagement. Because of this, your customers may not know if product images are[...]

For most businesses — regardless of industry — profits in the fourth quarter are essential to making sure that operations are running green and set up for success in the coming year. This is because of the huge focus centered around the “big three” holidays that are meant to drive up sales. These are, of course, Thanksgiving, Christmas, and New Year’s Day.