What exactly is email deliverability? Quite simply, it is the rate at which your emails go to their intended target. In pretty much all cases, this target is going to be a recipient’s inbox. So, versus going to a person’s spam or somehow otherwise getting blocked, the email actually makes it all the way to its destination: the inbox.
Every email marketer’s dream is to have an email successfully arrive in an inbox. And what’s more, from that point, have that email actually get opened. Then of[...]