Shift4Shop eCommerce Blog | Email Marketing

Email Marketing | 9 min read

How to Use Email Signatures in eCommerce Marketing

Email lists are a great way to get in front of potential customers. You can use them for everything from product launches and discounts to newsletters with interesting articles, tips, and tricks. The key is to give people something they want in return for their email address.

Email Marketing | 9 min read

The Definitive Guide to Customer Acquisition with Email Marketing in 2022

Customer acquisition is necessary for any business. One of the most effective ways to attain that goal is through email marketing.

In this article, I'll provide you some practical advice on how to improve and maintain your email campaigns.

Email Marketing | 8 min read

How to Drive eCommerce Sales with Email Coupons

Email marketing is more popular and effective than ever, and thousands of businesses are trying to implement it into their processes. This marketing approach has amazing profitability because, according to analysts, for every 1 dollar spent, you get $42 (that is, ROI is 4200%). Inspiring, isn't it?

Email Marketing | 9 min read

How To Use Email Sequences in eCommerce Marketing

Every eCommerce business relies on automation to take its business forward. They also need easy access to automation data to see where the business needs improvement. Email marketing is the top priority for most eCommerce businesses since it delivers an ROI of $42 for every dollar spent.

Email Marketing | 10 min read

How to Grow Your Dropshipping Business with Email Marketing

Already gaining traction with budding eCommerce entrepreneurs, the dropshipping business model promises low start-up and operating costs. This model's low-stakes approach makes it an excellent way to test your entrepreneurial skills.

If done right, you’ll be able to sell tons of valuable merchandise, set your own prices, and build your brand without ever managing inventory and the substantial costs associated with it.

But, for your dropshipping business to take off, you first need a virtual[...]

Email Marketing | 8 min read

9 Simple Steps to Building a Relationship with Your Email Subscribers

Finding your business’s “voice” when it comes to branding and marketing can be difficult. Many advertisements are easy to ignore, and you find that many of your efforts simply aren’t reaching people. So, you’ve decided to start an email list. 

Email Marketing | 12 min read

How to Clean Up Your Email List & the Best Email Cleaning Services

Email marketing is one of the cornerstones of eCommerce. Building an email list is a crucial step toward building an email marketing strategy, but there's more to it than just collecting as many email addresses as you can. In fact, the quality of your email list is one of the factors that determines how successful your email marketing can be. To create a high-quality email list with the most potential, it's going to require some maintenance: you need to clean your email list.

Whether you're new[...]

Email Marketing | 14 min read

The Best Mailchimp Alternatives for Email Marketing

Email marketing is one of the best, most important methods for marketing an eCommerce business. Understanding effective email marketing is the key to growing an audience of recurring customers. Of course, the effectiveness of your email marketing can strongly depend on the tools you use to run it. Your email marketing platform has to equip you with the right features and capabilities to set up effective campaigns.

Email Marketing | 7 min read

How to Write Great eCommerce Newsletters

In eCommerce, a great deal of work goes into getting that first conversion: turning a casual visitor into a paying customer. Email marketing plays an important role in this process, as emails are one of the marketing methods most likely to get engagement — especially if they’re useful to the reader. One of the best forms of email marketing is the newsletter.

Email Marketing | 9 min read

10 Best Newsletter Subject Lines for Conversions

Over the years, emails have become a powerful channel where brands can closely engage and effectively communicate with customers without the digital distractions brought by social media.

Email Marketing | 7 min read

5 Ways to Optimize Your Shop's Email Communications

If you're selling online, you should be using email blasts to keep your customers engaged. We have discussed in the past the importance of building, maintaining, and, most importantly of all, engaging with your email audience. That subscriber list represents people that have already demonstrated an interest in your site, your products, and your mission, and they rank among the most valuable individuals out there for your business.

Email Marketing | 9 min read

How Email Design Has Evolved Over the Last Few Decades

When was the last time you checked your emails? It was most probably within the previous 24 hours as emails have become a part of our daily lives. But do you know how it all started? Do you know emails have been around even before the internet? If you are curious, this blog is for you.

Email Marketing | 10 min read

6 Ways to Convert More with Confirmation Emails

One mistake that many businesses make is thinking that once they get a sale, their job is done. A confirmation email is defined as an email that buyers receive after completing a transaction, but it's much more than that.

Confirmation emails are another opportunity for direct communication with your customer. In this article, we’ll be looking at the best techniques to turn confirmation emails into more conversions.

Email Marketing | 8 min read

10 Ways to Improve Your Email Deliverability

What exactly is email deliverability? Quite simply, it is the rate at which your emails go to their intended target. In pretty much all cases, this target is going to be a recipient’s inbox. So, versus going to a person’s spam or somehow otherwise getting blocked, the email actually makes it all the way to its destination: the inbox.

Every email marketer’s dream is to have an email successfully arrive in an inbox. And what’s more, from that point, have that email actually get opened. Then of[...]

Email Marketing | 9 min read

5 Pros & Cons to Buying an Email List

2020 changed the way many businesses operate, forcing them to substitute the office for a remote working environment. With this change, the need to engage and connect with consumers online increased drastically – and email marketing has played a key role in this.

Email Marketing | 11 min read

How to Create an Email List that Builds Your eCommerce Business

Out of many eCommerce growth strategies you can choose from, none is more promising than email marketing.

Email is hands down the best way to communicate with your audience, build trust, and increase sales. The tricky part? Email marketing only works if you have a quality email list.

Email Marketing | 12 min read

Email Copywriting: A Proven Guide to Creating High Converting Copy

Email marketing is a great way to connect with leads, build relationships, and turn prospects into customers. A key element of your success as an email marketer will be your ability to write copy that engages and converts your readers.

In this guide, I’ll teach you how to create that high-converting copy. Let's take a deep dive into the world of email marketing.

Email Marketing | 11 min read

5 Emails to Send to Increase Sales During Slow Sales Months

There are some months when it’s easy to bring in customers and others when it isn’t. Rather than relying on your big Christmas income to tide you over, it’s time to start building up your sales in the slower periods.

Email campaigns remain one of the most effective ways to market your business, with the highest return on investment of any method. By crafting some well thought-out, targeted emails, you can catch the eye of lapsed customers — and maybe even pull in some new ones too!

Email Marketing | 7 min read

5 Automated Emails to Increase ROI

"Is email marketing dead?" I know people are searching Google for an answer to this question every year. But for the moment, let your search engine, fingers, and keyboard rest. Email marketing is very much alive. Better yet, if you understand how to use it, it's a powerful tool for increasing your ROI (return on investment).

Email Marketing | 9 min read

7 Tips for Writing Catchy Email Subject Lines (With Examples)

No matter how good the offer you have inside your email is, if your subject line is lacking, no one will click on it. In other words, your subject lines decide whether or not your email marketing campaign will succeed.

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