---
title: Shift4Shop eCommerce Blog | Email Marketing (3)
description: Email Marketing | eCommerce Blog by Shift4Shop (3)
---

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# Shift4Shop eCommerce Blog | Email Marketing (3)

[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 5 min read

## [How to Segment Your Customers to Improve Email Campaigns Performance](https://blog.shift4shop.com/how-to-segment-your-email-list-and-stop-throwing-away-leads)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [July 12, 2018](https://blog.shift4shop.com/how-to-segment-your-email-list-and-stop-throwing-away-leads) [0 Comments](https://blog.shift4shop.com/how-to-segment-your-email-list-and-stop-throwing-away-leads#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/ThinkstockPhotos-503554754.png?width=12&name=ThinkstockPhotos-503554754.png)](https://blog.shift4shop.com/how-to-segment-your-email-list-and-stop-throwing-away-leads)

[**](https://blog.shift4shop.com/how-to-segment-your-email-list-and-stop-throwing-away-leads)

**Do you segment your email lists?** If you’re like a lot of [ecommerce business](https://www.3dcart.com/start-an-ecommerce-business.html) owners, you might think it’s unnecessary. Your email subscribers are all customers, and they all want the same things, right?

Let’s take a step back and talk about what segmentation actually is. It may sound complicated, but segmentation is nothing more than splitting up your email lists into smaller groups that share characteristics or habits.

In this article we'll show you **why customer's list segmentation is important**\[...\]

[Continue Reading...](https://blog.shift4shop.com/how-to-segment-your-email-list-and-stop-throwing-away-leads)

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[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 5 min read

## [3 Email Campaigns to Generate Repeat Business](https://blog.shift4shop.com/revamp-repeat-business-with-these-3-email-campaigns)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [July 03, 2018](https://blog.shift4shop.com/revamp-repeat-business-with-these-3-email-campaigns) [0 Comments](https://blog.shift4shop.com/revamp-repeat-business-with-these-3-email-campaigns#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/ThinkstockPhotos-532135315.png?width=12&name=ThinkstockPhotos-532135315.png)](https://blog.shift4shop.com/revamp-repeat-business-with-these-3-email-campaigns)

[**](https://blog.shift4shop.com/revamp-repeat-business-with-these-3-email-campaigns)

New customers are great.

You love to see your shop reach new people and expand your customer base. But those wonderful people are expensive – to make the most of your marketing efforts, you need to keep them around for the long haul.

About 65% of a healthy company’s business should come from [your existing customers](http://www.viabl.com/blog/relationships-matter-customer-retention-stats/). That’s because repeat customers spend as much as[67% more](http://www.bain.com/Images/Value_online_customer_loyalty_you_capture.pdf) down the line than in the first 6 months of your relationship.

The best way to build those long-term relationships and keep\[...\]

[Continue Reading...](https://blog.shift4shop.com/revamp-repeat-business-with-these-3-email-campaigns)

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[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 4 min read

## [3 Abandoned Cart Emails to Help You Recover Lost Sales](https://blog.shift4shop.com/3-abandoned-cart-emails-to-help-recover-lost-sales)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [June 18, 2018](https://blog.shift4shop.com/3-abandoned-cart-emails-to-help-recover-lost-sales) [5 Comments](https://blog.shift4shop.com/3-abandoned-cart-emails-to-help-recover-lost-sales#comments-listing)

[![ThinkstockPhotos-907900612-abandoned cart return](https://blog.shift4shop.com/hs-fs/hubfs/ThinkstockPhotos-907900612-abandoned%20cart%20return.png?width=12&name=ThinkstockPhotos-907900612-abandoned%20cart%20return.png)](https://blog.shift4shop.com/3-abandoned-cart-emails-to-help-recover-lost-sales)

[**](https://blog.shift4shop.com/3-abandoned-cart-emails-to-help-recover-lost-sales)

If you own an online store, you’ve spent a fair amount of time worrying about cart abandonment. Abandonment happens on every ecommerce website, but that doesn’t make it any easier to swallow.

Most online store owners want to know one thing: why? **Why do customers start a shopping cart online, and then abandon it?** The reality is that there are millions of reasons. Understanding the most common ones is a key first step in **lowering your online store’s abandonment rate**. Doing something about it is\[...\]

[Continue Reading...](https://blog.shift4shop.com/3-abandoned-cart-emails-to-help-recover-lost-sales)

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[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 4 min read

## [Email Marketing Automation: Are You Missing Out?](https://blog.shift4shop.com/email-marketing-automation-are-you-missing-out)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [May 09, 2018](https://blog.shift4shop.com/email-marketing-automation-are-you-missing-out) [1 Comment](https://blog.shift4shop.com/email-marketing-automation-are-you-missing-out#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/ThinkstockPhotos-863470022.png?width=12&name=ThinkstockPhotos-863470022.png)](https://blog.shift4shop.com/email-marketing-automation-are-you-missing-out)

[**](https://blog.shift4shop.com/email-marketing-automation-are-you-missing-out)

**Marketing automation** – heard of it? Over the last few years, software built to automate marketing has sprung up everywhere, and email marketing isn’t left in the dust.

The main selling point behind email automation is that it enables marketers to catch the consumer at the right moment, when they’re ready to buy.

Like any new technology, plenty of marketers hopped right on board. As an [ecommerce business](https://www.3dcart.com/start-an-ecommerce-business.html) owner, you’re a little more cautious. You want to see how this new tech plays out, to find\[...\]

[Continue Reading...](https://blog.shift4shop.com/email-marketing-automation-are-you-missing-out)

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[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 6 min read

## [3 Email Marketing Templates to Convert New Customers](https://blog.shift4shop.com/3-email-marketing-messages-to-convert-new-customers)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [April 18, 2018](https://blog.shift4shop.com/3-email-marketing-messages-to-convert-new-customers) [1 Comment](https://blog.shift4shop.com/3-email-marketing-messages-to-convert-new-customers#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/ThinkstockPhotos-AA042916.png?width=12&name=ThinkstockPhotos-AA042916.png)](https://blog.shift4shop.com/3-email-marketing-messages-to-convert-new-customers)

[**](https://blog.shift4shop.com/3-email-marketing-messages-to-convert-new-customers)

Where do your new customers come from? [Facebook ads](https://www.3dcart.com/shopping-cart-software/facebook-dynamic-ads.html)? Google search results? Thin air?

Time and again, studies show that **email marketing** is the most effective channel for customer acquisition. Reports estimate [44% of all consumers](https://vivipins.com/email-marketing/) made a purchase based on an email newsletter last year. McKinsey & Company found that email helps acquire new customers [40 times better](https://blog.capterra.com/statistics-email-marketing-not-dead/) than social media.

Conversion rates and click-through-rate in those emails are [3x better](http://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails), and the value of those conversions can be\[...\]

[Continue Reading...](https://blog.shift4shop.com/3-email-marketing-messages-to-convert-new-customers)

- [Tweet](https://twitter.com/share)

[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 14 min read

## [18 Email List Segmentation Ideas to Boost Sales](https://blog.shift4shop.com/18-list-segmentation-ideas-to-boost-ecommerce-sales)

 By [Guest Author](https://blog.shift4shop.com/author/guest-author) [March 07, 2018](https://blog.shift4shop.com/18-list-segmentation-ideas-to-boost-ecommerce-sales) [0 Comments](https://blog.shift4shop.com/18-list-segmentation-ideas-to-boost-ecommerce-sales#comments-listing)

[![ThinkstockPhotos-612851708](https://blog.shift4shop.com/hs-fs/hubfs/ThinkstockPhotos-612851708.png?width=12&name=ThinkstockPhotos-612851708.png)](https://blog.shift4shop.com/18-list-segmentation-ideas-to-boost-ecommerce-sales)

[**](https://blog.shift4shop.com/18-list-segmentation-ideas-to-boost-ecommerce-sales)

It is getting tough to generate ecommerce sales because your buyers have a lot of options to choose from. Generating more sales is the top priority of 71% companies.

While there are several ways to boost ecommerce sales, **nothing beats [email marketing](https://www.3dcart.com/lp/features/3dcarts-built-newsletter-module/).**

The daily email traffic in 2017 was 269 billion. This means 269 billion emails were sent every single day. Your email can easily get lost or ignored or deleted or moved to trash.

This is why email list segmentation is used to send personalized\[...\]

[Continue Reading...](https://blog.shift4shop.com/18-list-segmentation-ideas-to-boost-ecommerce-sales)

- [Tweet](https://twitter.com/share)

[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 6 min read

## [How to Create E-Commerce Emails That Actually Work](https://blog.shift4shop.com/how-to-create-e-commerce-emails-that-actually-work)

 By [Kevin George](https://blog.shift4shop.com/author/kevin-george) [February 19, 2018](https://blog.shift4shop.com/how-to-create-e-commerce-emails-that-actually-work) [2 Comments](https://blog.shift4shop.com/how-to-create-e-commerce-emails-that-actually-work#comments-listing)

[![ThinkstockPhotos-532344192](https://blog.shift4shop.com/hs-fs/hubfs/ThinkstockPhotos-532344192.png?width=12&name=ThinkstockPhotos-532344192.png)](https://blog.shift4shop.com/how-to-create-e-commerce-emails-that-actually-work)

[**](https://blog.shift4shop.com/how-to-create-e-commerce-emails-that-actually-work)

Email marketing is the backbone of the e-commerce industry. Moreover, e-commerce email marketing is a fine balance of triggered and automated emails. No sooner does a customer register on your e-commerce site than they receive a welcome email. Next they browse and put something on their cart, and in case they forget to complete their checkout - moments later they are greeted with a [cart abandonment](https://www.3dcart.com/cart-abandonment.html) email as a gentle reminder.

***Want to fortify your customer relations? Send them a customer loyalty\[...\]***

[Continue Reading...](https://blog.shift4shop.com/how-to-create-e-commerce-emails-that-actually-work)

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[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 5 min read

## [9 Ways to Score New Email Subscribers You Might Be Missing](https://blog.shift4shop.com/9-ways-to-score-new-email-subscribers-you-might-be-missing)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [January 26, 2018](https://blog.shift4shop.com/9-ways-to-score-new-email-subscribers-you-might-be-missing) [0 Comments](https://blog.shift4shop.com/9-ways-to-score-new-email-subscribers-you-might-be-missing#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/ThinkstockPhotos-696901634.png?width=12&name=ThinkstockPhotos-696901634.png)](https://blog.shift4shop.com/9-ways-to-score-new-email-subscribers-you-might-be-missing)

[**](https://blog.shift4shop.com/9-ways-to-score-new-email-subscribers-you-might-be-missing)

For all its strategizing and versatility, email marketing is pretty simple when you boil it down: find people who want to hear from you and send them emails.

It’s a simple concept but far from an easy task. People are everywhere online. They’re on your website, all over social media, scrolling through search results… The trick is finding the *right* people, who have a need for what you sell, and convincing them to hand over their email address.

[Continue Reading...](https://blog.shift4shop.com/9-ways-to-score-new-email-subscribers-you-might-be-missing)

- [Tweet](https://twitter.com/share)

[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 12 min read

## [3 Essential Automated Emails For Your eCommerce Business](https://blog.shift4shop.com/3-essential-automated-emails-you-should-be-using-for-your-ecommerce-business)

 By [Guest Author](https://blog.shift4shop.com/author/guest-author) [November 17, 2017](https://blog.shift4shop.com/3-essential-automated-emails-you-should-be-using-for-your-ecommerce-business) [2 Comments](https://blog.shift4shop.com/3-essential-automated-emails-you-should-be-using-for-your-ecommerce-business#comments-listing)

[![ThinkstockPhotos-652939672.jpg](https://blog.shift4shop.com/hs-fs/hubfs/ThinkstockPhotos-652939672.jpg?width=12&name=ThinkstockPhotos-652939672.jpg)](https://blog.shift4shop.com/3-essential-automated-emails-you-should-be-using-for-your-ecommerce-business)

[**](https://blog.shift4shop.com/3-essential-automated-emails-you-should-be-using-for-your-ecommerce-business)

[Email marketing has one of the highest returns on investment](https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers/1014461) of any of your owned media channels. You have a direct line into the inboxes of people already interested in your services in some form or another.

That cuts out a ton of grunt work and wasted effort, and while marketing to people who have already bought or subscribed to your mailing list doesn’t guarantee conversions, it certainly puts you in a strong starting position.

But how do you make sure you’re sending the right kind of\[...\]

[Continue Reading...](https://blog.shift4shop.com/3-essential-automated-emails-you-should-be-using-for-your-ecommerce-business)

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[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 3 min read

## [Growing Your E-Commerce Email List: Targeting High-Intent Subscribers](https://blog.shift4shop.com/blog/growing-your-e-commerce-email-list-targeting-high-intent-subscribers)

 By [Guest Author](https://blog.shift4shop.com/author/guest-author) [March 09, 2017](https://blog.shift4shop.com/blog/growing-your-e-commerce-email-list-targeting-high-intent-subscribers) [3 Comments](https://blog.shift4shop.com/blog/growing-your-e-commerce-email-list-targeting-high-intent-subscribers#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/growing-email.png?width=12&name=growing-email.png)](https://blog.shift4shop.com/blog/growing-your-e-commerce-email-list-targeting-high-intent-subscribers)

[**](https://blog.shift4shop.com/blog/growing-your-e-commerce-email-list-targeting-high-intent-subscribers)

The quality of your subscriber list is not rooted in the number of emails in your database –it’s only as valuable as the quality of subscribers you have.

[Continue Reading...](https://blog.shift4shop.com/blog/growing-your-e-commerce-email-list-targeting-high-intent-subscribers)

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[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 3 min read

## [The ABC’s of Personalization in Email](https://blog.shift4shop.com/blog/the-abcs-of-personalization-in-email)

 By [Guest Author](https://blog.shift4shop.com/author/guest-author) [May 06, 2014](https://blog.shift4shop.com/blog/the-abcs-of-personalization-in-email) [0 Comments](https://blog.shift4shop.com/blog/the-abcs-of-personalization-in-email#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/159062323.jpg?width=12&name=159062323.jpg)](https://blog.shift4shop.com/blog/the-abcs-of-personalization-in-email)

[**](https://blog.shift4shop.com/blog/the-abcs-of-personalization-in-email)

Think of personalization in terms of the ABC impact:

**A**ll your customers

**B**ecause they *want* you to know and engage them

**C**ustomer happiness will cause conversion to increase (and your topline revenue)

**Let’s break it down:**

[Continue Reading...](https://blog.shift4shop.com/blog/the-abcs-of-personalization-in-email)

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[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 3 min read

## [Increase Newsletter Subscription Rates By Offering An Incentive](https://blog.shift4shop.com/blog/increase-newsletter-subscription-rates-by-offering-an-incentive)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [January 28, 2014](https://blog.shift4shop.com/blog/increase-newsletter-subscription-rates-by-offering-an-incentive) [1 Comment](https://blog.shift4shop.com/blog/increase-newsletter-subscription-rates-by-offering-an-incentive#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/Newsletter.jpg?width=12&name=Newsletter.jpg)](https://blog.shift4shop.com/blog/increase-newsletter-subscription-rates-by-offering-an-incentive)

[**](https://blog.shift4shop.com/blog/increase-newsletter-subscription-rates-by-offering-an-incentive)

[Continue Reading...](https://blog.shift4shop.com/blog/increase-newsletter-subscription-rates-by-offering-an-incentive)

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[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 4 min read

## [10 Tips For Better Holiday Email Marketing Campaigns](https://blog.shift4shop.com/blog/10-tips-better-holiday-email-marketing)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [October 17, 2012](https://blog.shift4shop.com/blog/10-tips-better-holiday-email-marketing) [0 Comments](https://blog.shift4shop.com/blog/10-tips-better-holiday-email-marketing#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/tips.jpeg?width=12&name=tips.jpeg)](https://blog.shift4shop.com/blog/10-tips-better-holiday-email-marketing)

[**](https://blog.shift4shop.com/blog/10-tips-better-holiday-email-marketing)

Many online retailers know that the holidays are a major business season. If your business is affected by seasonal shifts, holiday shopping could be your biggest, most lucrative opportunity of the year. If you haven’t started planning for your holiday marketing campaigns already, it’s time to start now!

Don’t fall behind other online retailers that are getting ready to make the most of this holiday season. Here’s what you need to do to make sure you’re ahead of the pack.

[Continue Reading...](https://blog.shift4shop.com/blog/10-tips-better-holiday-email-marketing)

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[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 2 min read

## [Driving Conversions With Email Marketing](https://blog.shift4shop.com/blog/email-marketing-conversions)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [September 05, 2012](https://blog.shift4shop.com/blog/email-marketing-conversions) [0 Comments](https://blog.shift4shop.com/blog/email-marketing-conversions#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/Segmenting_email.png?width=12&name=Segmenting_email.png)](https://blog.shift4shop.com/blog/email-marketing-conversions)

[**](https://blog.shift4shop.com/blog/email-marketing-conversions)

Email still ranks as the most effective inbound marketing channel, converting higher than both search and social.  Monetate's infographic, featured below, depicts just how much more effective email is than its inbound brethren - ranking highest in both average add-to-cart-rates per session and average conversion rates per session.

[Continue Reading...](https://blog.shift4shop.com/blog/email-marketing-conversions)

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[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 4 min read

## [Successful Email Campaigns Calls To Action](https://blog.shift4shop.com/blog/email-calls-to-action)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [March 13, 2012](https://blog.shift4shop.com/blog/email-calls-to-action) [0 Comments](https://blog.shift4shop.com/blog/email-calls-to-action#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/Screen-shot-2012-03-13-at-8_06_55-AM.png?width=12&name=Screen-shot-2012-03-13-at-8_06_55-AM.png)](https://blog.shift4shop.com/blog/email-calls-to-action)

[**](https://blog.shift4shop.com/blog/email-calls-to-action)

Email marketing is an essential element in [eCommerce marketing](https://www.3dcart.com/ecommerce-software/ecommerce-marketing.html) and but  has never been called easy. And one of the most important parts of a successful email campaign is the 'call to action' - the message that drives readers to the response you want them to complete. Writing an effective 'call to action' is part skill, part science. That's when we saw this extremely informative  infographic from the guys at [Litmus.com](http://litmus.com/blog/designing-the-perfect-call-to-action/litmus-creating-calls-to-action), we knew wanted to share.

There was so much much useful information, we\[...\]

[Continue Reading...](https://blog.shift4shop.com/blog/email-calls-to-action)

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- [2](https://blog.shift4shop.com/topic/email-marketing/page/2)
- [3](https://blog.shift4shop.com/topic/email-marketing/page/3)

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[Why Shift4Shop](https://www.shift4shop.com/why-3dcart.html) [Shopping Cart Software](https://www.shift4shop.com/shopping-cart-software.html) [Success Stories](https://www.shift4shop.com/lp/success-stories/) [Shift4Shop Reviews](https://www.shift4shop.com/shopping-cart-reviews.html) [eCommerce Blog](https://blog.shift4shop.com/) [Sitemap](https://www.shift4shop.com/sitemap.html)

eCommerce

![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg)

[Features](https://www.shift4shop.com/all-features.html) [How to Sell Online](https://www.shift4shop.com/sell-online.htm) [Create a Website](https://www.shift4shop.com/build-ecommerce-website.htm) [Start an Online Store](https://www.shift4shop.com/start-an-online-store.html) [eCommerce](https://www.shift4shop.com/ecommerce-saas.html) [Online Store Builder](https://www.shift4shop.com/build-an-online-store.html)

Resources

![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg)

[eCommerce Web Design](https://www.shift4shop.com/ecommerce-web-design.htm) [eCommerce Marketing](https://www.shift4shop.com/ecommerce-marketing-tools.html) [Custom Development](https://www.shift4shop.com/custom-development.html) [Start an Online Business](https://www.shift4shop.com/start-an-online-business.html) [App Store](https://apps.shift4shop.com/) [Theme Store](https://themes.shift4shop.com/)

Technical Support

![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg)

[Support Center](https://support.3dcart.com/) [eCommerce Forum](https://forums.shift4shop.com/) [eCommerce University](https://www.shift4shop.com/lp/ecommerce-university/) [Developer Portal](https://developer.3dcart.com/) [Supported Payments](https://www.shift4shop.com/ecommerce-payment-gateways.html)

Company

![](https://www.shift4shop.com/2021/images/icons/dropdown-blue.svg)

[About Us](https://www.shift4shop.com/aboutus.htm) [Contact Us](https://www.shift4shop.com/aboutus.htm#contact-area) [Become a Partner](https://www.shift4shop.com/ecommerce-partners.html) [Affiliate Program](https://www.shift4shop.com/3dcart-affiliates.html)

Copyright © 2025 Shift4Shop

[Terms and Conditions](https://www.shift4shop.com/legal.html) [Privacy Policy](https://www.shift4shop.com/privacy.html)

<https://www.facebook.com/Shift4Payments/> <https://x.com/shift4> <https://www.youtube.com/@Shift4Shop> <https://www.linkedin.com/company/shift4> <https://www.instagram.com/shift4/>

<https://www.facebook.com/Shift4Payments/> <https://x.com/shift4> <https://www.youtube.com/@Shift4Shop> <https://www.linkedin.com/company/shift4> <https://www.instagram.com/shift4/>

Copyright © 2025 Shift4Shop

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