For all its strategizing and versatility, email marketing is pretty simple when you boil it down: find people who want to hear from you and send them emails.
It’s a simple concept but far from an easy task. People are everywhere online. They’re on your website, all over social media, scrolling through search results… The trick is finding the right people, who have a need for what you sell, and convincing them to hand over their email address.
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