Where do your new customers come from? Facebook ads? Google search results? Thin air?
Time and again, studies show that email marketing is the most effective channel for customer acquisition. Reports estimate 44% of all consumers made a purchase based on an email newsletter last year. McKinsey & Company found that email helps acquire new customers 40 times better than social media.
Conversion rates and click-through-rate in those emails are 3x better, and the value of those conversions can be[...]