As a business owner, you understand that a variety of factors go into making the right choices for your company. After all, running a business is so much more than just sales and marketing. When clients and customers purchase something from you using any cashless payment option or have to provide any sort of personal details to you through a form, they are trusting you with incredibly important information that you have an obligation to treat with sensitivity.
Finding your business’s “voice” when it comes to branding and marketing can be difficult. Many advertisements are easy to ignore, and you find that many of your efforts simply aren’t reaching people. So, you’ve decided to start an email list.
The world of eCommerce has provided a variety of small and medium-sized businesses the opportunity to compete with larger corporations and distribute their products all over the world with a nearly limitless customer base. However, there are certain drawbacks when businesses decide to do business almost exclusively online.
People can’t physically observe or touch your product, removing a certain level of customer engagement. Because of this, your customers may not know if product images are[...]
For most businesses — regardless of industry — profits in the fourth quarter are essential to making sure that operations are running green and set up for success in the coming year. This is because of the huge focus centered around the “big three” holidays that are meant to drive up sales. These are, of course, Thanksgiving, Christmas, and New Year’s Day.
Building an eCommerce business isn’t just about selling your products online. It’s also about providing an enjoyable, agile consumer experience. As the merchant, you should also be enjoying a variety of tools that can help bring your store to the next level, and marketing it in such a way that brings in new and old faces alike. It is important — after all — to be able to stand out from the crowd.
Of course, improving your customer experience isn’t necessarily all about fancy new products or[...]
eCommerce is all about differentiating a company and staying on top of the latest trends. They don't get any more significant at the moment than artificial intelligence and machine learning, which could redefine the way online companies do business.
Starting an online jewelry business is the dream of many young entrepreneurs. However, just like any other business, it isn’t as easy as it sounds. Many people may have the perfect idea for a jewelry business, but they are unable to execute it. Making a mark in the jewelry industry can be tough, but it comes with its own set of rewards and satisfaction.
However, no matter the reason for wanting to start an online jewelry business, 2021 is the perfect time to do so. With the COVID-19 pandemic[...]
Managing a team, whether in a small business or large corporation, is no easy task. The better technology becomes, the more distractions there are.
In today’s fast-paced world, efficiency and time are key factors in determining productivity. To ensure efficiency and timely output, leaders need to actively measure their employees’ time and boost their productivity.
Your word as an online seller will always have limited power. No matter how big your operation becomes and how firmly you fix your brand in the minds of your target audience, every claim you issue about your products will be taken with more as grain of salt — and it’s all due to your obvious bias. You want people to buy from you, so of course you’ll have good things to say about your value propositions, and of course you’ll hide all the negatives.
If you're selling online, you should be using email blasts to keep your customers engaged. We have discussed in the past the importance of building, maintaining, and, most importantly of all, engaging with your email audience. That subscriber list represents people that have already demonstrated an interest in your site, your products, and your mission, and they rank among the most valuable individuals out there for your business.
Customer churn is a serious problem for all businesses, all of the time, but you need to pay it particular attention when there’s a global pandemic-induced economic recession going on.
You work hard to acquire new customers, so why would you let them slip through your fingers as soon as you’ve succeeded? Especially when consumers everywhere are tightening their belts and closing their wallets. You want to do all you can to hold on to your existing loyal customers.
Rules and best practices surrounding eCommerce can be numerous. They can also be quite confusing and overwhelming to the uninitiated. If eCommerce isn’t something a person formally studied, it must be learned on its own, which requires guessing, testing and a significant amount of reading to ensure they are going about it the right way.
Conversion Optimization | 15 min read
No matter the industry, success in the business world comes down to a company’s ability to serve and deliver value to the consumer.
To deliver this value, the team needs to understand their customers as best as they possibly can.
From their “on-paper” demographic information and their personality traits, to their personal and professional goals, to their tendencies and behaviors as a consumer, truly knowing your customers is the key to attracting, engaging, and retaining a loyal audience[...]
What exactly is email deliverability? Quite simply, it is the rate at which your emails go to their intended target. In pretty much all cases, this target is going to be a recipient’s inbox. So, versus going to a person’s spam or somehow otherwise getting blocked, the email actually makes it all the way to its destination: the inbox.
Every email marketer’s dream is to have an email successfully arrive in an inbox. And what’s more, from that point, have that email actually get opened. Then of[...]
Conversion Optimization | 7 min read
This year has seen the shift away from physical retail to online shopping accelerate by approximately five years, which means two things:
- More people are shopping online than ever before.
- More people are selling online than ever before.
Online retail has become incredibly competitive, making it more crucial and challenging to attract, convert, and retain customers. And, if you’re still using last year’s abandoned cart and customer recovery strategies, they’re now vastly out of date.
Social media marketing is still a must for building brand awareness and growing your audience. But, if you’re not taking advantage of innovative sales opportunities to drive more business to your virtual doors, you could be missing out on lots of potential customers.
Social media has become a valuable sales platform for eCommerce businesses, thanks to savvy promotional tactics and features like shoppable posts on sites like Instagram, Facebook, and Pinterest. Even if you’re not using social[...]
Has your business hit a ceiling? Have sales peaked and you’re wondering where to go from here? Are you looking for an easy way to grow your ecommerce store?
There’s a big world out there just waiting for you – and the secret is expanding into new markets globally. Localization – not to be confused with translation – is the key to almost unlimited growth for your business.
With more than half of the world’s businesses earning revenues online, it is unwise for any business owner to not tap into those growth possibilities for their business. If your website is an integral part of your company that can impact your business growth, you need to put more effort into boosting your website ranking and visibility. You might think that it is possible to manage your site's marketing campaign with in-house services by following some generic strategies, but you couldn’t be[...]
Shipping & Fulfillment | 7 min read
Statistics show that the eCommerce industry has been steadily growing over the past few years. More importantly, it's expected to continue to expand in the years to come. A study published by Statista found that the global eCommerce sales in 2019 amounted to 3.53 trillion US dollars. What’s even more promising is that, by the end of 2022, it’s predicted that eCommerce sales will reach 6.54 trillion US dollars.
As an online merchant, you must understand the financial risks in the eCommerce industry. Understanding the risks gives you the know-how to navigate online retail challenges smoothly, especially if acquiring banks label you as a high-risk merchant.
Because of the nature of eCommerce, criminals may exploit your online business for illegitimate purposes. Fraudsters continue to target unsuspecting businesses by placing digital orders, receiving the service or product, and deliberately filing a[...]