Guest Author

“The customer is always right” is one of the most overused quotes for customer service. It’s hard to say where this quote originated from, but some sources indicate that it could be traced back to 1909.

Allegedly, a London department store founder used this quote to assure his customers that they would get good services in his store, which would make the saying more than 110 years old today. This says something about how vital customer service is for businesses to survive and grow.

Our world is becoming more visual by the day. That means an explosion of easily shared audiovisual content being spread throughout the world. While, naturally, there are a variety of platforms useful for posting video content, YouTube is still the undisputed ruler of sharing videos of all subject matter and length. You can make your content educational, entertaining, and have a certain level of creative freedom to truly express your brand’s voice. All the while, your videos can be shared in[...]

Ecommerce owners typically focus on the design and interface of their websites to encourage customers to move down the purchase funnel. However, the eCommerce checkout process is ultimately where visitors will convert.

The eCommerce checkout process refers to the steps a customer will take to fill a shopping cart and complete its purchase. A good checkout process will have a clear flow and enable seamless buying with minimal friction.

Buyers with intent may enter the checkout flow but may[...]

Ecommerce websites have always been one of the most common targets of digital attacks. For digital thieves, it is a treasure trove full of personal and financial information about active customers.

Once a business’s security has been breached, it leads to data loss and depletes the trust that could have been gained over the years.

Facebook ads are an unavoidable part of a digital marketing journey. With the social media channel boasting billions of active users, there is a good chance your potential customer is already residing on the platform. And advertising effectively will give you an excellent opportunity to create awareness, connect with the audience, and acquire leads that will help increase your sales.

As a business owner, you understand that a variety of factors go into making the right choices for your company. After all, running a business is so much more than just sales and marketing. When clients and customers purchase something from you using any cashless payment option or have to provide any sort of personal details to you through a form, they are trusting you with incredibly important information that you have an obligation to treat with sensitivity. 

Finding your business’s “voice” when it comes to branding and marketing can be difficult. Many advertisements are easy to ignore, and you find that many of your efforts simply aren’t reaching people. So, you’ve decided to start an email list. 

The world of eCommerce has provided a variety of small and medium-sized businesses the opportunity to compete with larger corporations and distribute their products all over the world with a nearly limitless customer base. However, there are certain drawbacks when businesses decide to do business almost exclusively online. 

People can’t physically observe or touch your product, removing a certain level of customer engagement. Because of this, your customers may not know if product images are[...]

For most businesses — regardless of industry — profits in the fourth quarter are essential to making sure that operations are running green and set up for success in the coming year. This is because of the huge focus centered around the “big three” holidays that are meant to drive up sales. These are, of course, Thanksgiving, Christmas, and New Year’s Day.

Building an eCommerce business isn’t just about selling your products online. It’s also about providing an enjoyable, agile consumer experience. As the merchant, you should also be enjoying a variety of tools that can help bring your store to the next level, and marketing it in such a way that brings in new and old faces alike. It is important — after all — to be able to stand out from the crowd. 

Of course, improving your customer experience isn’t necessarily all about fancy new products or[...]

eCommerce is all about differentiating a company and staying on top of the latest trends. They don't get any more significant at the moment than artificial intelligence and machine learning, which could redefine the way online companies do business.

Few areas of digital marketing move faster than pay-per-click (PPC) advertising, and one trend you're unlikely to witness in 2022 is the demise of Google as the market leader. Google Ads remains the dominant PPC platform for advertisers and consumers alike, and even the most prominent competitors like Facebook and Bing will struggle to come close. It all comes down to reach.

Starting an online jewelry business is the dream of many young entrepreneurs. However, just like any other business, it isn’t as easy as it sounds. Many people may have the perfect idea for a jewelry business, but they are unable to execute it. Making a mark in the jewelry industry can be tough, but it comes with its own set of rewards and satisfaction.

However, no matter the reason for wanting to start an online jewelry business, 2021 is the perfect time to do so. With the COVID-19 pandemic[...]

Managing a team, whether in a small business or large corporation, is no easy task. The better technology becomes, the more distractions there are.

In today’s fast-paced world, efficiency and time are key factors in determining productivity. To ensure efficiency and timely output, leaders need to actively measure their employees’ time and boost their productivity.

The pandemic accelerated the trend towards digitalization of shopping, communication, and much more. While online shopping was common pre-pandemic, demographics that previously hadn’t used technology as much - such as seniors - learned how to do everything from grocery shopping to medication ordering online simply by necessity. 

Your word as an online seller will always have limited power. No matter how big your operation becomes and how firmly you fix your brand in the minds of your target audience, every claim you issue about your products will be taken with more as grain of salt — and it’s all due to your obvious bias. You want people to buy from you, so of course you’ll have good things to say about your value propositions, and of course you’ll hide all the negatives.

A product launch represents the culmination of months or even years of hard work researching, developing, and perfecting a new product. It signifies a product’s first foray into the market, and, as we all know, first impressions are critical. It is important to ask ourselves, then, why so many product launches fail.

If you're selling online, you should be using email blasts to keep your customers engaged. We have discussed in the past the importance of building, maintaining, and, most importantly of all, engaging with your email audience. That subscriber list represents people that have already demonstrated an interest in your site, your products, and your mission, and they rank among the most valuable individuals out there for your business.

Customer churn is a serious problem for all businesses, all of the time, but you need to pay it particular attention when there’s a global pandemic-induced economic recession going on.

You work hard to acquire new customers, so why would you let them slip through your fingers as soon as you’ve succeeded? Especially when consumers everywhere are tightening their belts and closing their wallets. You want to do all you can to hold on to your existing loyal customers.

Rules and best practices surrounding eCommerce can be numerous. They can also be quite confusing and overwhelming to the uninitiated. If eCommerce isn’t something a person formally studied, it must be learned on its own, which requires guessing, testing and a significant amount of reading to ensure they are going about it the right way.