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If you’re a small business or startup, you know just how vital it is to create and maintain a community of happy and loyal customers. One of the best ways to do so is, of course, to deliver great-quality products or services that you can promote through spot-on digital marketing.

The eCommerce landscape is continually evolving, and the demand for flexible payment solutions is on the rise. In this dynamic market, Shift4Shop, a comprehensive eCommerce platform, has partnered with Affirm, a leading pay-over-time provider, to offer merchants and customers a seamless and flexible payment experience.

Marketing enablement allows you to navigate business challenges by bridging the gap between your marketing team and sales teams. It revolutionizes the way you generate, share, and analyze marketing content across your organization.

Online commerce is no longer just an alternative. It is now a worldwide staple. 

Running an eCommerce store can be extremely rewarding. It’s a chance to establish a brand, attract an audience, and most importantly, maximize online sales. Inevitably, though, achieving business growth is also extremely time-consuming. The last thing you need is to be bogged down in day-to-day administrative tasks like responding to emails or managing social media.

Thriving in today’s business world relies on knowing how to use data to your advantage — but what does that mean, and is it feasible?

We’re here to explore all the ins and outs of using “Big Data” in eCommerce to answer those questions and more.

If your business is both online and in-store, it may be challenging to keep all of your operations cohesive. One tool may not communicate with another, and you’re left doing manual work. Luckily, there are solutions; one popular method is unified commerce.

So, you’ve finally found that fantastic retail product people can’t wait to get their hands on. But that’s only half the job done. You still need to make the critical decision about the best place to get your product to your target audience — should you go online or just stick to offline channels?

Are you currently looking for ways to do your part to combat the climate crisis? If the answer is yes, look no further.

In an age when environmental concerns are at the forefront of global discussions and affect us all, more and more consumers are favoring sustainable eCommerce businesses over their competitors. 

Running a small eCommerce store is thrilling, but juggling tools, data, and orders can feel like a precarious trapeze act. Enter integration, the silent conductor transforming your chaotic digital orchestra into a symphony of efficiency. It's not just about saving time; it's about streamlining workflows, unlocking growth, and building a business with agility in the digital landscape.

The checkout process is the point of no return for eCommerce websites. Online shoppers can either breeze through checkout or get frustrated and leave your site entirely.

Have you ever needed formal wear for an occasion and thought, “I’m only going to wear this once; maybe I could order it from an online site and then just return it for a refund the next day?” 

Over the past decade, there have been major changes in the way businesses communicate with customers. With eCommerce sales dropping off on desktop and mobile use rising across marketing channels, mobile migration has significantly impacted business marketing strategies. 

In eCommerce, customizing your marketing efforts to suit specific target audiences isn’t just an option. It’s a necessity. 

With AI's computing power outpacing Murphy's Law — which states that the transistors on a computer chip (a benchmark of computing power) would double every two years — eCommerce personalization is becoming a more viable strategy for an increasing number of vendors. 

Whether you’re talking about vehicles or working arrangements, “hybrid” is everywhere. It essentially means merging two concepts to create a better version of the original. 

Hybrid shopping is another trend that will take the world by storm. It’s a meshing of physical and digital shopping — and it's quickly gaining traction in a way that retailers will find hard to ignore. 

If you’re launching a new eCommerce business or simply introducing a new product line, one challenge remains the same: pricing. 

Get it wrong, and your business won’t reach its full profit potential. That could be the case whether you go too high or too low. To get it right, price testing is the way forward. Undertaking valuable price testing helps you understand where your products sit in the current market conditions. 

Welcome to the world of online selling, where competition is fierce, and staying ahead of the game is a constant challenge. In today's digital age, businesses must navigate a complex and time-consuming online selling process to achieve efficiency and profitability. 

How you communicate with your customers says a lot about your business.

To drive engagement, burnishing those brand reputation credentials is paramount. But what’s the best way to go about doing that?

So, you have a great idea for an online business. You’ve done market research, know current eCommerce trends, sourced the products you will sell, and built a snazzy new website to connect with your customers. You have also identified the best social media platforms to market your products, so you’re ready to get on the path to that first million, right?

Despite the rise of social media and video, email remains the #1 channel for marketing and sales. That’s why it’s still the most preferred medium for customer retention and onboarding strategies.