--- title: Shift4Shop eCommerce Blog | Guest Author (7) description: eCommerce Blog by Shift4Shop (7) --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/guest-author/page/7#subscribeBlock) # Guest Author ### Recent Posts [Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 12 min read ## [3 Essential Automated Emails For Your eCommerce Business](https://blog.shift4shop.com/3-essential-automated-emails-you-should-be-using-for-your-ecommerce-business) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [November 17, 2017](https://blog.shift4shop.com/3-essential-automated-emails-you-should-be-using-for-your-ecommerce-business) [2 Comments](https://blog.shift4shop.com/3-essential-automated-emails-you-should-be-using-for-your-ecommerce-business#comments-listing) [![ThinkstockPhotos-652939672.jpg](https://blog.shift4shop.com/hs-fs/hubfs/ThinkstockPhotos-652939672.jpg?width=12&name=ThinkstockPhotos-652939672.jpg)](https://blog.shift4shop.com/3-essential-automated-emails-you-should-be-using-for-your-ecommerce-business) [**](https://blog.shift4shop.com/3-essential-automated-emails-you-should-be-using-for-your-ecommerce-business) [Email marketing has one of the highest returns on investment](https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers/1014461) of any of your owned media channels. You have a direct line into the inboxes of people already interested in your services in some form or another. That cuts out a ton of grunt work and wasted effort, and while marketing to people who have already bought or subscribed to your mailing list doesn’t guarantee conversions, it certainly puts you in a strong starting position. But how do you make sure you’re sending the right kind of\[...\] [Continue Reading...](https://blog.shift4shop.com/3-essential-automated-emails-you-should-be-using-for-your-ecommerce-business) - [Tweet](https://twitter.com/share) [Digital Payments](https://blog.shift4shop.com/topic/digital-payments) | 3 min read ## [Mobile Wallet Trends: A 2017 Market Primer](https://blog.shift4shop.com/mobile-wallet-trends-a-2017-market-primer) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [November 03, 2017](https://blog.shift4shop.com/mobile-wallet-trends-a-2017-market-primer) [0 Comments](https://blog.shift4shop.com/mobile-wallet-trends-a-2017-market-primer#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/Mobile%20Wallet%20pay.png?width=12&name=Mobile%20Wallet%20pay.png)](https://blog.shift4shop.com/mobile-wallet-trends-a-2017-market-primer) [**](https://blog.shift4shop.com/mobile-wallet-trends-a-2017-market-primer) Touch a button; pay for your coffee. It's simple, right? **Mobile wallets** empower consumers to make every transaction with increased speed and convenience. Since [Apple Pay](https://www.3dcart.com/apple-pay.html) launched in 2014, followed by Android and Samsung Pay 2015, consumers have enjoyed the power to pay at their fingertips. Although adoption rates are on the rise, obstacles to more widespread consumer adoption remain. To get you up to speed on the current state of mobile wallet trends, we'll look at the mobile wallet\[...\] [Continue Reading...](https://blog.shift4shop.com/mobile-wallet-trends-a-2017-market-primer) - [Tweet](https://twitter.com/share) [Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 4 min read ## [How to use your 3dcart store for more sales – These 2 affordable ways](https://blog.shift4shop.com/how-to-use-your-3dcart-store-for-more-sales-these-2-affordable-ways) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [July 21, 2017](https://blog.shift4shop.com/how-to-use-your-3dcart-store-for-more-sales-these-2-affordable-ways) [0 Comments](https://blog.shift4shop.com/how-to-use-your-3dcart-store-for-more-sales-these-2-affordable-ways#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/laptop-money-rsz.png?width=12&name=laptop-money-rsz.png)](https://blog.shift4shop.com/how-to-use-your-3dcart-store-for-more-sales-these-2-affordable-ways) [**](https://blog.shift4shop.com/how-to-use-your-3dcart-store-for-more-sales-these-2-affordable-ways) Being at the forefront of democratising e-commerce and enabling online sellers to open, operate and scale their businesses, 3dcart offers various apps that online sellers can use to, but not limited to: [Continue Reading...](https://blog.shift4shop.com/how-to-use-your-3dcart-store-for-more-sales-these-2-affordable-ways) - [Tweet](https://twitter.com/share) [Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 2 min read ## [Special FedEx Discounts for 3dcart Merchants](https://blog.shift4shop.com/special-fedex-discounts-for-3dcart-merchants) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [July 06, 2017](https://blog.shift4shop.com/special-fedex-discounts-for-3dcart-merchants) [0 Comments](https://blog.shift4shop.com/special-fedex-discounts-for-3dcart-merchants#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/fedex-rsz.png?width=12&name=fedex-rsz.png)](https://blog.shift4shop.com/special-fedex-discounts-for-3dcart-merchants) [**](https://blog.shift4shop.com/special-fedex-discounts-for-3dcart-merchants) Did you know 3dcart merchants can get exclusive discounts on [FedEx](https://www.3dcart.com/shopping-cart-software/fedex.html)® shipping and business services through the FedEx Advantage® program? With free enrollment, and no minimum shipping requirements, this could be the easiest decision you’ve made all day. **All you have to do is sign up, and you’ll get the speed and reliability of FedEx at discounted prices. It’s as simple as that.** [Continue Reading...](https://blog.shift4shop.com/special-fedex-discounts-for-3dcart-merchants) - [Tweet](https://twitter.com/share) [Customer Service](https://blog.shift4shop.com/topic/customer-service) | 9 min read ## [5 eCommerce Tactics That Will Boost Customer Retention Through the Roof](https://blog.shift4shop.com/5-ecommerce-tactics-that-will-boost-customer-retention-through-the-roof) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [June 09, 2017](https://blog.shift4shop.com/5-ecommerce-tactics-that-will-boost-customer-retention-through-the-roof) [2 Comments](https://blog.shift4shop.com/5-ecommerce-tactics-that-will-boost-customer-retention-through-the-roof#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/card-hand.jpg?width=12&name=card-hand.jpg)](https://blog.shift4shop.com/5-ecommerce-tactics-that-will-boost-customer-retention-through-the-roof) [**](https://blog.shift4shop.com/5-ecommerce-tactics-that-will-boost-customer-retention-through-the-roof) *Guest post by Alex Jasin.* It’s *really* expensive to find new customers.In fact, it costs [up to twenty-five times more](https://hbr.org/2014/10/the-value-of-keeping-the-right-customers) than just keeping the customers you already have.Surprised? If you’re selling online, keep reading, because customer retention can be a complete game changer for your eCommerce business. [Continue Reading...](https://blog.shift4shop.com/5-ecommerce-tactics-that-will-boost-customer-retention-through-the-roof) - [Tweet](https://twitter.com/share) [Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 3 min read ## [Conversion-driving feed optimization tips for Google Shopping](https://blog.shift4shop.com/blog/conversion-driving-feed-optimization-tips-for-google-shopping) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [June 01, 2017](https://blog.shift4shop.com/blog/conversion-driving-feed-optimization-tips-for-google-shopping) [0 Comments](https://blog.shift4shop.com/blog/conversion-driving-feed-optimization-tips-for-google-shopping#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/card-hand-laptop.jpg?width=12&name=card-hand-laptop.jpg)](https://blog.shift4shop.com/blog/conversion-driving-feed-optimization-tips-for-google-shopping) [**](https://blog.shift4shop.com/blog/conversion-driving-feed-optimization-tips-for-google-shopping) Today, e-retailers cannot exclude listing their products on Google Shopping. While visiting a store is still an activity most shoppers enjoy, online search is widely used to narrow down shopping choices for busy people. [Continue Reading...](https://blog.shift4shop.com/blog/conversion-driving-feed-optimization-tips-for-google-shopping) - [Tweet](https://twitter.com/share) [Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 3 min read ## [Growing Your E-Commerce Email List: Targeting High-Intent Subscribers](https://blog.shift4shop.com/blog/growing-your-e-commerce-email-list-targeting-high-intent-subscribers) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [March 09, 2017](https://blog.shift4shop.com/blog/growing-your-e-commerce-email-list-targeting-high-intent-subscribers) [3 Comments](https://blog.shift4shop.com/blog/growing-your-e-commerce-email-list-targeting-high-intent-subscribers#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/growing-email.png?width=12&name=growing-email.png)](https://blog.shift4shop.com/blog/growing-your-e-commerce-email-list-targeting-high-intent-subscribers) [**](https://blog.shift4shop.com/blog/growing-your-e-commerce-email-list-targeting-high-intent-subscribers) The quality of your subscriber list is not rooted in the number of emails in your database –it’s only as valuable as the quality of subscribers you have. [Continue Reading...](https://blog.shift4shop.com/blog/growing-your-e-commerce-email-list-targeting-high-intent-subscribers) - [Tweet](https://twitter.com/share) [Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 2 min read ## [Three Shipping Insights For eCommerce Merchants](https://blog.shift4shop.com/blog/three-shipping-insights-for-ecommerce-merchants) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [March 10, 2015](https://blog.shift4shop.com/blog/three-shipping-insights-for-ecommerce-merchants) [0 Comments](https://blog.shift4shop.com/blog/three-shipping-insights-for-ecommerce-merchants#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/71lbs_01-1024x368.png?width=12&name=71lbs_01-1024x368.png)](https://blog.shift4shop.com/blog/three-shipping-insights-for-ecommerce-merchants) [**](https://blog.shift4shop.com/blog/three-shipping-insights-for-ecommerce-merchants) *Guest post by Jose Li[Founder & CEO of 71lbs](http://www.71lbs.com/)*What is the #1 source of pain felt by most e-commerce merchants? Shipping costs. We all need help reducing them. But how can the average merchant cut costs while [FedEx](https://www.3dcart.com/shopping-cart-software/fedex.html) and UPS keep increasing rates and the USPS threatens to close branches and slash personnel? Unless you ship at Amazon-level volumes, it can be difficult to gain leverage and cut a break with your shipping carriers. [Continue Reading...](https://blog.shift4shop.com/blog/three-shipping-insights-for-ecommerce-merchants) - [Tweet](https://twitter.com/share) [Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 3 min read ## [Shipping 101: What You Need to Know for Your Online Business](https://blog.shift4shop.com/blog/the-101-on-shipping-what-you-need-to-know-to-kick-start-your-ecommerce-business) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [February 06, 2015](https://blog.shift4shop.com/blog/the-101-on-shipping-what-you-need-to-know-to-kick-start-your-ecommerce-business) [0 Comments](https://blog.shift4shop.com/blog/the-101-on-shipping-what-you-need-to-know-to-kick-start-your-ecommerce-business#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/Business-man-thinking-about-new-projects1-300x199.jpg?width=12&name=Business-man-thinking-about-new-projects1-300x199.jpg)](https://blog.shift4shop.com/blog/the-101-on-shipping-what-you-need-to-know-to-kick-start-your-ecommerce-business) [**](https://blog.shift4shop.com/blog/the-101-on-shipping-what-you-need-to-know-to-kick-start-your-ecommerce-business) ***By Ben Ocken, Associate Marketing Manager at*** [***Endicia***](http://www.endicia.com/)Running an [ecommerce business](https://www.3dcart.com/start-an-ecommerce-business.html) may seem as simple as producing and selling a fantastic product. But in order to be truly successful, you’ve got to know how to ship. But shipping can seem intimidating, and it’s often hard to know where to start. That’s why we’ve mapped out five key things you need to consider to get your ecommerce shipping off the ground. [Continue Reading...](https://blog.shift4shop.com/blog/the-101-on-shipping-what-you-need-to-know-to-kick-start-your-ecommerce-business) - [Tweet](https://twitter.com/share) [Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 6 min read ## [10 Jaw-Dropping Ways to Supercharge Your eCommerce Store for Success](https://blog.shift4shop.com/blog/10-jaw-dropping-ways-to-supercharge-your-ecommerce-store-for-success) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [August 01, 2014](https://blog.shift4shop.com/blog/10-jaw-dropping-ways-to-supercharge-your-ecommerce-store-for-success) [1 Comment](https://blog.shift4shop.com/blog/10-jaw-dropping-ways-to-supercharge-your-ecommerce-store-for-success#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/shipping.jpg?width=12&name=shipping.jpg)](https://blog.shift4shop.com/blog/10-jaw-dropping-ways-to-supercharge-your-ecommerce-store-for-success) [**](https://blog.shift4shop.com/blog/10-jaw-dropping-ways-to-supercharge-your-ecommerce-store-for-success) The eCommerce marketplace is a large and ever-growing swath that sees thousands of new entrants each day. According to [Statista.com](http://www.statista.com/statistics/271449/annual-b2c-e-commerce-sales-in-the-united-states/), between the years 2002-2013, eCommerce sales ballooned from just $72 billion to a staggering $322 billion per year. They are estimated to increase exponentially in the short years that lie ahead, as mobile shopping truly takes force. Anyone with motivation, a computer, an internet connection and something to sell can hop on the eCommerce bandwagon and become a\[...\] [Continue Reading...](https://blog.shift4shop.com/blog/10-jaw-dropping-ways-to-supercharge-your-ecommerce-store-for-success) - [Tweet](https://twitter.com/share) [Web Design](https://blog.shift4shop.com/topic/web-design) | 3 min read ## [5 Tips for the Perfect eCommerce Website Design](https://blog.shift4shop.com/5-tips-for-the-perfect-ecommerce-website-design) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [July 16, 2014](https://blog.shift4shop.com/5-tips-for-the-perfect-ecommerce-website-design) [1 Comment](https://blog.shift4shop.com/5-tips-for-the-perfect-ecommerce-website-design#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/178566561.jpg?width=12&name=178566561.jpg)](https://blog.shift4shop.com/5-tips-for-the-perfect-ecommerce-website-design) [**](https://blog.shift4shop.com/5-tips-for-the-perfect-ecommerce-website-design) If you have an [eCommerce website](https://www.3dcart.com/ecommerce-web-design.htm) or are just getting started, you likely understand the value of your website. Since eCommerce is a branch of retail that is entirely online, your website is your digital storefront, your first impression with the customer. The physical state of your site will speak louder than any marketing trumpet can sound, so here are some great tips to keep things organized and efficient: [Continue Reading...](https://blog.shift4shop.com/5-tips-for-the-perfect-ecommerce-website-design) - [Tweet](https://twitter.com/share) [SEO](https://blog.shift4shop.com/topic/seo) | 2 min read ## [Why Make the Switch to Google Universal Analytics?](https://blog.shift4shop.com/blog/why-make-the-switch-to-google-universal-analytics) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [June 03, 2014](https://blog.shift4shop.com/blog/why-make-the-switch-to-google-universal-analytics) [0 Comments](https://blog.shift4shop.com/blog/why-make-the-switch-to-google-universal-analytics#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/186978013.jpg?width=12&name=186978013.jpg)](https://blog.shift4shop.com/blog/why-make-the-switch-to-google-universal-analytics) [**](https://blog.shift4shop.com/blog/why-make-the-switch-to-google-universal-analytics) Google Universal Analytics is an updated version of Google Analytics that promises more features and better insights for your business. **Here are some of the benefits of Google Universal Analytics:** Universal Analytics can collect data from mobile apps and other devices such as gaming consoles and even kiosks! With Google Universal Analytics, you will be able to track all metrics from your website and your mobile application in one account. The Universal Analytics cookie is able to identify\[...\] [Continue Reading...](https://blog.shift4shop.com/blog/why-make-the-switch-to-google-universal-analytics) - [Tweet](https://twitter.com/share) [Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 3 min read ## [The ABC’s of Personalization in Email](https://blog.shift4shop.com/blog/the-abcs-of-personalization-in-email) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [May 06, 2014](https://blog.shift4shop.com/blog/the-abcs-of-personalization-in-email) [0 Comments](https://blog.shift4shop.com/blog/the-abcs-of-personalization-in-email#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/159062323.jpg?width=12&name=159062323.jpg)](https://blog.shift4shop.com/blog/the-abcs-of-personalization-in-email) [**](https://blog.shift4shop.com/blog/the-abcs-of-personalization-in-email) Think of personalization in terms of the ABC impact: **A**ll your customers **B**ecause they *want* you to know and engage them **C**ustomer happiness will cause conversion to increase (and your topline revenue) **Let’s break it down:** [Continue Reading...](https://blog.shift4shop.com/blog/the-abcs-of-personalization-in-email) - [Tweet](https://twitter.com/share) - [1](https://blog.shift4shop.com/author/guest-author/page/1) - [...](https://blog.shift4shop.com/author/guest-author/page/2) - [3](https://blog.shift4shop.com/author/guest-author/page/3) - [4](https://blog.shift4shop.com/author/guest-author/page/4) - [5](https://blog.shift4shop.com/author/guest-author/page/5) - [6](https://blog.shift4shop.com/author/guest-author/page/6) - [7](https://blog.shift4shop.com/author/guest-author/page/7) ### Leave a reply or comment below ### Sign up for Marketing Tips ### Related posts [![3dcart logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) ### Sign up for Marketing Tips [![New call-to-action](https://no-cache.hubspot.com/cta/default/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8.png)](https://cta-redirect.hubspot.com/cta/redirect/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8)   ### Resources [Apps & Integrations](https://blog.3dcart.com/topic/apps-integrations) [B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce) [Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization) [Customer Service](https://blog.3dcart.com/topic/customer-service) [Digital Payments](https://blog.3dcart.com/topic/digital-payments) [Ecommerce Features](https://blog.3dcart.com/topic/ecommerce-features) [Ecommerce Marketing](https://blog.3dcart.com/topic/ecommerce-marketing) [eCommerce News](https://blog.3dcart.com/topic/ecommerce-news) [Email Marketing](https://blog.3dcart.com/topic/email-marketing) [Fraud Prevention](https://blog.3dcart.com/topic/fraud-prevention) [Holiday Shopping](https://blog.3dcart.com/topic/holiday-shopping) [Search Engine Optimization](https://blog.3dcart.com/topic/seo) [Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment) [Social Media](https://blog.3dcart.com/topic/social) [Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business) [Success Stories](https://blog.3dcart.com/topic/success-stories) [Web Design](https://blog.3dcart.com/topic/web-design)   ### Popular Articles Search Articles  [![](https://feedburner.google.com/fb/images/pub/feed-icon32x32.png)](http://feeds.feedburner.com/3dcartEcommerceBlog) [RSS Feed](http://feeds.feedburner.com/3dcartEcommerceBlog)  [![3dcart eCommerce Blog - Blog Directory OnToplist.com](https://www.ontoplist.com/images/ontoplist31.png?id=59e75cd39646e)](https://www.ontoplist.com/blogs/3dcart-ecommerce-blog_59e75cd39646e/) [Want to be a Guest Author?](https://blog.3dcart.com/guest-posts-application) Copyright © 2023 Shift4Shop. 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