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Guest post by Alex Jasin.

It’s really expensive to find new customers.In fact, it costs up to twenty-five times more than just keeping the customers you already have.Surprised? If you’re selling online, keep reading, because customer retention can be a complete game changer for your eCommerce business.

Today, e-retailers cannot exclude listing their products on Google Shopping. While visiting a store is still an activity most shoppers enjoy, online search is widely used to narrow down shopping choices for busy people.

The quality of your subscriber list is not rooted in the number of emails in your database –it’s only as valuable as the quality of subscribers you have.

Guest post by Jose LiFounder & CEO of 71lbsWhat is the #1 source of pain felt by most e-commerce merchants? Shipping costs. We all need help reducing them. But how can the average merchant cut costs while FedEx and UPS keep increasing rates and the USPS threatens to close branches and slash personnel? Unless you ship at Amazon-level volumes, it can be difficult to gain leverage and cut a break with your shipping carriers.

By Ben Ocken, Associate Marketing Manager at EndiciaRunning an ecommerce business may seem as simple as producing and selling a fantastic product. But in order to be truly successful, you’ve got to know how to ship.

But shipping can seem intimidating, and it’s often hard to know where to start. That’s why we’ve mapped out five key things you need to consider to get your ecommerce shipping off the ground.

The eCommerce marketplace is a large and ever-growing swath that sees thousands of new entrants each day. According to Statista.com, between the years 2002-2013, eCommerce sales ballooned from just $72 billion to a staggering $322 billion per year. They are estimated to increase exponentially in the short years that lie ahead, as mobile shopping truly takes force. Anyone with motivation, a computer, an internet connection and something to sell can hop on the eCommerce bandwagon and become a[...]

If you have an eCommerce website or are just getting started, you likely understand the value of your website. Since eCommerce is a branch of retail that is entirely online, your website is your digital storefront, your first impression with the customer. The physical state of your site will speak louder than any marketing trumpet can sound, so here are some great tips to keep things organized and efficient:

Think of personalization in terms of the ABC impact:

All your customers

Because they want you to know and engage them

Customer happiness will cause conversion to increase (and your topline revenue)

Let’s break it down: