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SEO | 2 min read

Why Make the Switch to Google Universal Analytics?

Google Universal Analytics is an updated version of Google Analytics that promises more features and better insights for your business.

Here are some of the benefits of Google Universal Analytics:

Universal Analytics can collect data from mobile apps and other devices such as gaming consoles and even kiosks! With Google Universal Analytics, you will be able to track all metrics from your website and your mobile application in one account. The Universal Analytics cookie is able to identify[...]

Email Marketing | 3 min read

The ABC’s of Personalization in Email

Think of personalization in terms of the ABC impact:

All your customers

Because they want you to know and engage them

Customer happiness will cause conversion to increase (and your topline revenue)

Let’s break it down:

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