So, you have a great idea for an online business. You’ve done market research, know current eCommerce trends, sourced the products you will sell, and built a snazzy new website to connect with your customers. You have also identified the best social media platforms to market your products, so you’re ready to get on the path to that first million, right?
Starting a Business | 10 min read
How to Responsibly Prepare for Inflation as a Growing eCommerce Business
Inflation is a standard economic process. But runaway inflation leads to steep price increases for businesses and their customers.
Despite the rise of social media and video, email remains the #1 channel for marketing and sales. That’s why it’s still the most preferred medium for customer retention and onboarding strategies.
Aside from the toilet paper shortages and newly-formed streaming service addictions, the pandemic has also given rise to a number of more positive trends, like a huge boom in new startups that have given people from all walks of life the excuse they need to pursue their entrepreneurial dreams.
The eCommerce industry has grown exponentially in recent years. That said, aspiring entrepreneurs should consider launching their click-and-order stores. Even brick-and-mortar businesses should transition into online stores. But while focusing on boosting your sales, also pay attention to your expenditures.
People often ask about social media marketing and whether their business needs to build an online presence. Usually, the question is posed by someone who only sees social media as an evolving fad that will eventually become tired and obsolete. This could not be further from the truth.
Every eCommerce business relies on automation to take its business forward. They also need easy access to automation data to see where the business needs improvement. Email marketing is the top priority for most eCommerce businesses since it delivers an ROI of $42 for every dollar spent.
Ecommerce has been a growing sector in the global economy for decades, but eCommerce adoption and spending has increased dramatically in the past few years. And, due the pandemic, eCommerce became a backbone of the modern global economy due to limited in-person shopping. Amongst this growth, many eCommerce companies saw increased organic search and profits from utilizing SEO.
With over 810 million registered users today, LinkedIn is an essential social media platform to leverage for marketing. Compared to Facebook, it generates leads 277% more effectively. In fact, according to Kinsta, LinkedIn accounts for 80% of B2B leads.
Already gaining traction with budding eCommerce entrepreneurs, the dropshipping business model promises low start-up and operating costs. This model's low-stakes approach makes it an excellent way to test your entrepreneurial skills.
If done right, you’ll be able to sell tons of valuable merchandise, set your own prices, and build your brand without ever managing inventory and the substantial costs associated with it.
But, for your dropshipping business to take off, you first need a virtual[...]
Conversion Optimization | 10 min read
10 eCommerce Tips to Boost Customer Retention and Increase Sales
“The customer is always right” is one of the most overused quotes for customer service. It’s hard to say where this quote originated from, but some sources indicate that it could be traced back to 1909.
Allegedly, a London department store founder used this quote to assure his customers that they would get good services in his store, which would make the saying more than 110 years old today. This says something about how vital customer service is for businesses to survive and grow.
Remote work is here to stay, whether businesses like it or not. The more people work remote, however, the higher the chances of cybercrime, fraud and data mishandling. In order to avoid all of these things, managers and employees need to be aware of where the pitfalls lie. Regardless, good remote work policies must include features and safeguards to ensure customer, company and employee data integrity. Below are 19 ways you can make remote work even more secure.
Most people don't step into a new venture with a wealth of experience in financial management. Knowing how many new start-ups have failed to succeed financially — and why — is essential for any business owner.
A smart business owner comprehends the central role of accounting and bookkeeping to make effective business decisions.
Ecommerce owners typically focus on the design and interface of their websites to encourage customers to move down the purchase funnel. However, the eCommerce checkout process is ultimately where visitors will convert.
The eCommerce checkout process refers to the steps a customer will take to fill a shopping cart and complete its purchase. A good checkout process will have a clear flow and enable seamless buying with minimal friction.
Buyers with intent may enter the checkout flow but may not[...]
Identifying and analyzing trends is an excellent way to get a jump on future business, but it's important to remember that the best trend analysis will depend on taking everything into consideration. With that in mind, below are some tips on identifying market trends for long-term success.
Ecommerce websites have always been one of the most common targets of digital attacks. For digital thieves, it is a treasure trove full of personal and financial information about active customers.
Once a business’s security has been breached, it leads to data loss and depletes the trust that could have been gained over the years.
Social Media | 10 min read
8 Tips for Using Images in Facebook Ads
Facebook ads are an unavoidable part of a digital marketing journey. With the social media channel boasting billions of active users, there is a good chance your potential customer is already residing on the platform. And advertising effectively will give you an excellent opportunity to create awareness, connect with the audience, and acquire leads that will help increase your sales.
Building an eCommerce business isn’t just about selling your products online. It’s also about providing an enjoyable, agile consumer experience. As the merchant, you should also be enjoying a variety of tools that can help bring your store to the next level, and marketing it in such a way that brings in new and old faces alike. It is important — after all — to be able to stand out from the crowd.
Of course, improving your customer experience isn’t necessarily all about fancy new products or[...]
eCommerce is all about differentiating a company and staying on top of the latest trends. They don't get any more significant at the moment than artificial intelligence and machine learning, which could redefine the way online companies do business.
eCommerce Marketing | 7 min read
8 Google Ads Trends to Watch in 2022
Few areas of digital marketing move faster than pay-per-click (PPC) advertising, and one trend you're unlikely to witness in 2022 is the demise of Google as the market leader. Google Ads remains the dominant PPC platform for advertisers and consumers alike, and even the most prominent competitors like Facebook and Bing will struggle to come close. It all comes down to reach.
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