The eCommerce landscape is continually evolving, and the demand for flexible payment solutions is on the rise. In this dynamic market, Shift4Shop, a comprehensive eCommerce platform, has partnered with Affirm, a leading pay-over-time provider, to offer merchants and customers a seamless and flexible payment experience.

Affirm allows approved consumers to choose the customized payment plan that best suits their needs, splitting the total cost of their purchase across biweekly or monthly payments, with no late or hidden fees. This partnership is not just about adding another payment method; it's about aligning with modern consumer preferences and driving business growth.

 

The Power of Affirm

Last quarter, Affirm's consumer network grew by nearly 25% to 21M, signaling continued consumer demand for this flexible, transparent way to pay. By offering Affirm’s flexible payment terms, merchants can attract a broader range of customers, both new and repeating, and drive higher conversion rates and increased average order values (AOV). 

According to a study by the National Retail Federation, nearly half (46%) of shoppers consider a seamless checkout process critical to their shopping experience. When customers see that they can spread the cost of their purchases over time, they are more likely to complete the transaction. This is particularly true for high-ticket items, where the upfront cost might otherwise be a barrier to purchase.

For customers, the ability to manage their budgets more confidently is a significant advantage. Affirm’s transparent terms and no-hidden-fee policy foster trust and satisfaction, and this keeps them coming back.

For merchants, adding Affirm can be a game-changer. Affirm’s Adaptive Checkout technology dynamically offers the most relevant payment options based on the customer’s specific transaction at the time of purchase, enhancing the overall shopping experience. The value Affirm delivers to consumers doubles as a revenue accelerator to merchants: Affirm’s partners reported a 70% lift in average cart sizes in their fiscal year 2024 and see nearly 30% fewer abandoned carts compared to other BNPL providers.

Affirm payment installments

Image above is used for illustrative purposes only

 

Unlocking New Opportunities with Affirm and Shift4Shop

The partnership between Affirm and Shift4Shop is a powerful combination that can unlock new opportunities for eCommerce businesses. By offering flexible payment options, merchants can reach a broader audience, increase their average order values, and build long-term relationships based on trust and convenience. 

In a competitive market, staying ahead of the curve is essential. The Affirm integration provides the flexibility needed to meet the evolving needs of customers and drive business growth. 

Ready to add flexible payments at checkout? Apply for Affirm to get started and offer customers the ability to shop smarter without any late fees.

 

How the Affirm Integration Works for Your Store

Setting up the Affirm integration on Shift4Shop is straightforward and user-friendly. Here’s how you can get started:

  • Log in to the Shift4Shop Online Store Manager.
  • Using the left-hand navigation menu, go to Settings > Payments.
  • On the Payment page, click on the "Select Payment Methods" button and “Add Affirm”.

Once set up, Affirm will be seamlessly integrated into the existing checkout process, ensuring a smooth experience for merchants and customers. 

 

Rates from 0–36% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see affirm.com/licenses.