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Social Media | 10 min read

8 Tips for Using Images in Facebook Ads

Facebook ads are an unavoidable part of a digital marketing journey. With the social media channel boasting billions of active users, there is a good chance your potential customer is already residing on the platform. And advertising effectively will give you an excellent opportunity to create awareness, connect with the audience, and acquire leads that will help increase your sales.

eCommerce Features | 8 min read

10 eCommerce Product Options Your Customers Will Love

Building an eCommerce business isn’t just about selling your products online. It’s also about providing an enjoyable, agile consumer experience. As the merchant, you should also be enjoying a variety of tools that can help bring your store to the next level, and marketing it in such a way that brings in new and old faces alike. It is important — after all — to be able to stand out from the crowd. 

Of course, improving your customer experience isn’t necessarily all about fancy new products or[...]

eCommerce Marketing | 8 min read

10 Ways to Make Machine Learning Part of Your eCommerce Strategy

eCommerce is all about differentiating a company and staying on top of the latest trends. They don't get any more significant at the moment than artificial intelligence and machine learning, which could redefine the way online companies do business.

eCommerce Marketing | 7 min read

8 Google Ads Trends to Watch in 2022

Few areas of digital marketing move faster than pay-per-click (PPC) advertising, and one trend you're unlikely to witness in 2022 is the demise of Google as the market leader. Google Ads remains the dominant PPC platform for advertisers and consumers alike, and even the most prominent competitors like Facebook and Bing will struggle to come close. It all comes down to reach.

Starting a Business | 16 min read

How to Start an Online Jewelry Business in 10 Steps

Starting an online jewelry business is the dream of many young entrepreneurs. However, just like any other business, it isn’t as easy as it sounds. Many people may have the perfect idea for a jewelry business, but they are unable to execute it. Making a mark in the jewelry industry can be tough, but it comes with its own set of rewards and satisfaction.

However, no matter the reason for wanting to start an online jewelry business, 2021 is the perfect time to do so. With the COVID-19 pandemic[...]

Starting a Business | 9 min read

A Leader’s Guide to Measuring Time and Boosting Productivity

Managing a team, whether in a small business or large corporation, is no easy task. The better technology becomes, the more distractions there are.

In today’s fast-paced world, efficiency and time are key factors in determining productivity. To ensure efficiency and timely output, leaders need to actively measure their employees’ time and boost their productivity.

Starting a Business | 5 min read

4 Things to Consider When Investing in the New eCommerce Landscape

The pandemic accelerated the trend towards digitalization of shopping, communication, and much more. While online shopping was common pre-pandemic, demographics that previously hadn’t used technology as much - such as seniors - learned how to do everything from grocery shopping to medication ordering online simply by necessity. 

Customer Service | 8 min read

Online Reviews: 5 Steps To Improve Yours in a Month

Your word as an online seller will always have limited power. No matter how big your operation becomes and how firmly you fix your brand in the minds of your target audience, every claim you issue about your products will be taken with more as grain of salt — and it’s all due to your obvious bias. You want people to buy from you, so of course you’ll have good things to say about your value propositions, and of course you’ll hide all the negatives.

Starting a Business | 7 min read

4 Go-to-Market Strategies to Avoid Product Launch Failures

A product launch represents the culmination of months or even years of hard work researching, developing, and perfecting a new product. It signifies a product’s first foray into the market, and, as we all know, first impressions are critical. It is important to ask ourselves, then, why so many product launches fail.

Email Marketing | 7 min read

5 Ways to Optimize Your Shop's Email Communications

If you're selling online, you should be using email blasts to keep your customers engaged. We have discussed in the past the importance of building, maintaining, and, most importantly of all, engaging with your email audience. That subscriber list represents people that have already demonstrated an interest in your site, your products, and your mission, and they rank among the most valuable individuals out there for your business.

Conversion Optimization | 8 min read

9 Best Practices to Reduce Customer Churn

Customer churn is a serious problem for all businesses, all of the time, but you need to pay it particular attention when there’s a global pandemic-induced economic recession going on.

You work hard to acquire new customers, so why would you let them slip through your fingers as soon as you’ve succeeded? Especially when consumers everywhere are tightening their belts and closing their wallets. You want to do all you can to hold on to your existing loyal customers.

Starting a Business | 7 min read

11 Mistakes People Make When Running an eCommerce Business

Rules and best practices surrounding eCommerce can be numerous. They can also be quite confusing and overwhelming to the uninitiated. If eCommerce isn’t something a person formally studied, it must be learned on its own, which requires guessing, testing and a significant amount of reading to ensure they are going about it the right way.

Conversion Optimization | 15 min read

How to Collect and Use Customer Data to Grow Your eCommerce Business

No matter the industry, success in the business world comes down to a company’s ability to serve and deliver value to the consumer.

To deliver this value, the team needs to understand their customers as best as they possibly can.

From their “on-paper” demographic information and their personality traits, to their personal and professional goals, to their tendencies and behaviors as a consumer, truly knowing your customers is the key to attracting, engaging, and retaining a loyal audience (and,[...]

Email Marketing | 8 min read

10 Ways to Improve Your Email Deliverability

What exactly is email deliverability? Quite simply, it is the rate at which your emails go to their intended target. In pretty much all cases, this target is going to be a recipient’s inbox. So, versus going to a person’s spam or somehow otherwise getting blocked, the email actually makes it all the way to its destination: the inbox.

Every email marketer’s dream is to have an email successfully arrive in an inbox. And what’s more, from that point, have that email actually get opened. Then of[...]

Conversion Optimization | 7 min read

5 Future-Proof Abandoned Cart & Customer Recovery Strategies for 2021

This year has seen the shift away from physical retail to online shopping accelerate by approximately five years, which means two things:

  1. More people are shopping online than ever before.
  2. More people are selling online than ever before.

Online retail has become incredibly competitive, making it more crucial and challenging to attract, convert, and retain customers. And, if you’re still using last year’s abandoned cart and customer recovery strategies, they’re now vastly out of date.

Social Media | 12 min read

5 Smart Social Media Promotions You Should be Using to Boost Sales

Social media marketing is still a must for building brand awareness and growing your audience. But, if you’re not taking advantage of innovative sales opportunities to drive more business to your virtual doors, you could be missing out on lots of potential customers.

Social media has become a valuable sales platform for eCommerce businesses, thanks to savvy promotional tactics and features like shoppable posts on sites like Instagram, Facebook, and Pinterest. Even if you’re not using social[...]

eCommerce Features | 14 min read

How to Translate Your eCommerce Website to Multiple Languages

Has your business hit a ceiling? Have sales peaked and you’re wondering where to go from here? Are you looking for an easy way to grow your eCommerce store?

There’s a big world out there just waiting for you – and the secret is expanding into new markets globally. Localization – not to be confused with translation – is the key to almost unlimited growth for your business.

SEO | 8 min read

All You Need to Know Before Hiring the Right Link Building Service

With more than half of the world’s businesses earning revenues online, it is unwise for any business owner to not tap into those growth possibilities for their business. If your website is an integral part of your company that can impact your business growth, you need to put more effort into boosting your website ranking and visibility. You might think that it is possible to manage your site's marketing campaign with in-house services by following some generic strategies, but you couldn’t be[...]

Shipping & Fulfillment | 7 min read

Dropshipping Clothing with BrandsGateway: Everything You Need to Know

Statistics show that the eCommerce industry has been steadily growing over the past few years. More importantly, it's expected to continue to expand in the years to come. A study published by Statista found that the global eCommerce sales in 2019 amounted to 3.53 trillion US dollars. What’s even more promising is that, by the end of 2022, it’s predicted that eCommerce sales will reach 6.54 trillion US dollars.

Fraud Prevention | 12 min read

Navigating the Financial Risks in eCommerce

As an online merchant, you must understand the financial risks in the eCommerce industry. Understanding the risks gives you the know-how to navigate online retail challenges smoothly, especially if acquiring banks label you as a high-risk merchant.

Because of the nature of eCommerce, criminals may exploit your online business for illegitimate purposes. Fraudsters continue to target unsuspecting businesses by placing digital orders, receiving the service or product, and deliberately filing a[...]

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