The pandemic accelerated the trend towards digitalization of shopping, communication, and much more. While online shopping was common pre-pandemic, demographics that previously hadn’t used technology as much - such as seniors - learned how to do everything from grocery shopping to medication ordering online simply by necessity.
Your word as an online seller will always have limited power. No matter how big your operation becomes and how firmly you fix your brand in the minds of your target audience, every claim you issue about your products will be taken with more as grain of salt — and it’s all due to your obvious bias. You want people to buy from you, so of course you’ll have good things to say about your value propositions, and of course you’ll hide all the negatives.
A product launch represents the culmination of months or even years of hard work researching, developing, and perfecting a new product. It signifies a product’s first foray into the market, and, as we all know, first impressions are critical. It is important to ask ourselves, then, why so many product launches fail.
If you're selling online, you should be using email blasts to keep your customers engaged. We have discussed in the past the importance of building, maintaining, and, most importantly of all, engaging with your email audience. That subscriber list represents people that have already demonstrated an interest in your site, your products, and your mission, and they rank among the most valuable individuals out there for your business.
Customer churn is a serious problem for all businesses, all of the time, but you need to pay it particular attention when there’s a global pandemic-induced economic recession going on.
You work hard to acquire new customers, so why would you let them slip through your fingers as soon as you’ve succeeded? Especially when consumers everywhere are tightening their belts and closing their wallets. You want to do all you can to hold on to your existing loyal customers.
Rules and best practices surrounding eCommerce can be numerous. They can also be quite confusing and overwhelming to the uninitiated. If eCommerce isn’t something a person formally studied, it must be learned on its own, which requires guessing, testing and a significant amount of reading to ensure they are going about it the right way.
Conversion Optimization | 15 min read
How to Collect and Use Customer Data to Grow Your eCommerce Business
No matter the industry, success in the business world comes down to a company’s ability to serve and deliver value to the consumer.
To deliver this value, the team needs to understand their customers as best as they possibly can.
From their “on-paper” demographic information and their personality traits, to their personal and professional goals, to their tendencies and behaviors as a consumer, truly knowing your customers is the key to attracting, engaging, and retaining a loyal audience (and,[...]
What exactly is email deliverability? Quite simply, it is the rate at which your emails go to their intended target. In pretty much all cases, this target is going to be a recipient’s inbox. So, versus going to a person’s spam or somehow otherwise getting blocked, the email actually makes it all the way to its destination: the inbox.
Every email marketer’s dream is to have an email successfully arrive in an inbox. And what’s more, from that point, have that email actually get opened. Then of[...]
Conversion Optimization | 7 min read
5 Future-Proof Abandoned Cart & Customer Recovery Strategies for 2021
This year has seen the shift away from physical retail to online shopping accelerate by approximately five years, which means two things:
- More people are shopping online than ever before.
- More people are selling online than ever before.
Online retail has become incredibly competitive, making it more crucial and challenging to attract, convert, and retain customers. And, if you’re still using last year’s abandoned cart and customer recovery strategies, they’re now vastly out of date.
Social media marketing is still a must for building brand awareness and growing your audience. But, if you’re not taking advantage of innovative sales opportunities to drive more business to your virtual doors, you could be missing out on lots of potential customers.
Social media has become a valuable sales platform for eCommerce businesses, thanks to savvy promotional tactics and features like shoppable posts on sites like Instagram, Facebook, and Pinterest. Even if you’re not using social[...]
Has your business hit a ceiling? Have sales peaked and you’re wondering where to go from here? Are you looking for an easy way to grow your ecommerce store?
There’s a big world out there just waiting for you – and the secret is expanding into new markets globally. Localization – not to be confused with translation – is the key to almost unlimited growth for your business.
With more than half of the world’s businesses earning revenues online, it is unwise for any business owner to not tap into those growth possibilities for their business. If your website is an integral part of your company that can impact your business growth, you need to put more effort into boosting your website ranking and visibility. You might think that it is possible to manage your site's marketing campaign with in-house services by following some generic strategies, but you couldn’t be[...]
Shipping & Fulfillment | 7 min read
Dropshipping Clothing with BrandsGateway: Everything You Need to Know
Statistics show that the eCommerce industry has been steadily growing over the past few years. More importantly, it's expected to continue to expand in the years to come. A study published by Statista found that the global eCommerce sales in 2019 amounted to 3.53 trillion US dollars. What’s even more promising is that, by the end of 2022, it’s predicted that eCommerce sales will reach 6.54 trillion US dollars.
Fraud Prevention | 12 min read
Navigating the Financial Risks in eCommerce
As an online merchant, you must understand the financial risks in the eCommerce industry. Understanding the risks gives you the know-how to navigate online retail challenges smoothly, especially if acquiring banks label you as a high-risk merchant.
Because of the nature of eCommerce, criminals may exploit your online business for illegitimate purposes. Fraudsters continue to target unsuspecting businesses by placing digital orders, receiving the service or product, and deliberately filing a[...]
By 2025, the dropshipping industry is expected to generate more than 550 billion US dollars in revenue according to some projections. Every year, billions of consumers acquire new products through dropshipping companies, which has driven many entrepreneurs to set up their own websites and try to profit from this business model.
With an estimation of 12 million to 24 million ecommerce sites across the entire globe, the ecommerce world is more competitive than ever.
These days, it's getting harder to capture people's attention, and it's not helping that consumers are constantly bombarded with all sorts of ads wherever they go online. Hence, personalization has become a leading trend in ecommerce.
eCommerce Features | 9 min read
4 Ways eCommerce Stores Benefit from Secure Cloud Computing Technology
The eCommerce market is unbelievably competitive. For retailers to be on top of their business, they need to be agile and smart. This will not happen if those who manage the IT system used by the eCommerce store fail to keep pace with technology.
Has the lack of profit you are making on your online business left you scratching your head? Time to get a custom web design to help expand your business.
Growing your online presence is a top priority if you want to maximize your profit. In today's world, people spend more time peering into their phones and computers than on the outside world. If you're going to make more profit, you need a solid foundation for your business online.
SEO | 9 min read
Vape Store SEO – What It Is and Why You Need It
Vaping is becoming increasingly popular globally and with good reasons. The number of vapers has skyrocketed to almost 55 million from 35 million in 2016. The vaping culture isn't coming to a halt any time soon.
The competition in the vaping industry is rapidly rising, and every vape store owner wants to be ahead of their rivals. This is why having an online presence is essential, especially if you lack the resources to keep a brick-and-mortar store up and running.
If you want to increase your[...]
Technological advancements have spiraled in the modern world, and businesses have shifted to digital forms of online payment. Website and mobile channels have dominated the scene and are the top options for accepting payments. That’s why these channels have gained a solid foothold in the eCommerce world.
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