Shift4Shop eCommerce Blog | SEO

SEO | 10 min read

8 Link Building Services to Increase Domain Authority

Having your business rank well online isn’t just a good idea; it’s an essential part of having any successful business in today’s digital world. As such, understanding the ins and outs of search engine optimization (SEO) is more critical than ever. While there are a lot of nuances to achieving amazing ranks on the major search engines (like Google), one of the most tried and true methods for increasing domain authority is link building.

SEO | 11 min read

10 Best Keyword Research Tools for SEO

A lot of people talk about doing search engine optimization (SEO), but most of them don’t actually know where to start — or how to get the results they want. The fundamentals of SEO are fairly easy to grasp, which is why so many people, especially business owners and entrepreneurs, talk about them. But, when it comes to actually applying SEO strategies to their business, very few ever get started. (And, if they do, it’s often on aspects of SEO that really don’t yield the best results.)

So,[...]

SEO | 10 min read

How to Write Blog Articles for SEO

Are you writing blog posts that aren’t getting anywhere on search engines? An effective blog can pull tons of traffic – if done correctly. However, you can’t simply write an essay on any topic and expect traffic to pour in. Writing the perfect blog post for SEO requires strategy, planning, and skill.

Search engines and readers look for certain things when browsing the internet for content. It’s up to you to hit all those marks with your blogs.

In this article, we’ll be showing you how to[...]

SEO | 6 min read

Why Content Is Such an Important Investment for Small Businesses

Ask anyone in the digital marketing industry what you need to do to grow your business online and they’ll give you one piece of advice — invest in content.

Sure, you could throw money at ads or hire a famous influencer to do one or two Instagram posts about you, but you’ll probably see a year’s ad budget dry up pretty quickly (and not have a lot of growth to show for it).

A more sensible, cheaper approach might just be to make content the focus of your strategy.

SEO | 8 min read

Understanding the Importance of SERPs & How to Rank Higher

Search engine results pages, or SERPs, are so common in today’s digital world that most people don’t even think about them. For most internet users, they’re similar to a non-descriptive waiting room – a place you end up briefly while on your way to where you really want to go. But for businesses, SERPS are everything. Not only do they determine if people find your website, but they also dictate whether or not your competition is going to outperform you, this month and the month after that.

SEO | 14 min read

6 Must-Use Google Ad Types for Successful eCommerce Marketing

It should go without saying that no eCommerce marketing strategy would be successful without Google ads. The key is using the right Google ad types for eCommerce and having the optimization tools to tweak them to peak performance.

SEO | 7 min read

All You Need to Know Before Hiring the Right Link Building Service

With more than half of the world’s businesses earning revenues online, it is unwise for any business owner to not tap into those growth possibilities for their business. If your website is an integral part of your company that can impact your business growth, you need to put more effort into boosting your website ranking and visibility. You might think that it is possible to manage your site's marketing campaign with in-house services by following some generic strategies, but you couldn’t be[...]

SEO | 8 min read

15 Most Important Google Ranking Factors

Google is a complex beast. Its algorithm is comprised of over 200 factors that affect your website’s ranking on the search results page. None of those factors are to be sniffed at, but some do outrank each other in importance.

Below, we’ll cover the ten most important Google ranking factors that you can’t ignore this year.

SEO | 9 min read

Why Businesses Lose Traffic and Sales When Switching to Shopify

It's not easy to get website traffic. Both paid ads and organic search engine marketing need to be fully optimized. Search engine optimization is the more crucial of the two, with a much higher potential return on investment.

SEO takes a lot of work, and a significant amount of time, to see results. Whether you're sticking solely to SEO or using paid advertisement alongside it, once your business has arrived at a great strategy that starts pulling in the visitors, you want to keep it that[...]

SEO | 8 min read

Vape Store SEO – What It Is and Why You Need It

Vaping is becoming increasingly popular globally and with good reasons. The number of vapers has skyrocketed to almost 55 million from 35 million in 2016. The vaping culture isn't coming to a halt any time soon.

The competition in the vaping industry is rapidly rising, and every vape store owner wants to be ahead of their rivals. This is why having an online presence is essential, especially if you lack the resources to keep a brick-and-mortar store up and running.

If you want to increase[...]

SEO | 8 min read

How to Avoid the Most Common PPC Traps with Budgeting

Are you making mistakes within your Pay-Per-Click advertising campaign? Luckily, if you are, it’s fairly easy to pick out any errors and rectify your actions before you start to lose significant portions of your budget with little to show for it.

SEO | 32 min read

How to Prepare “Very High” Quality Content by Google's New Guidelines

Google is now using BERT models in search, which could potentially change the way SEO works.

BERT models, which stands for Bidirectional Encoder Representations from Transformers, are a way for Google to better understand user searches and serve better results.

Like all algorithm changes Google brings, the intent is to improve the quality of search, which means high performing, credible, informative, well written, purpose-specific, and authoritative content will eventually reach web users.

SEO | 12 min read

An Introduction to Using Google Text Ads for eCommerce

Text ads are Google’s original venture into advertising on their platform. It was launched back in the year 2000, and even today, they make up 45% of the monthly share of click through rates.

SEO | 6 min read

How an Efficient SEO Strategy Can Take Your Brand to the Next Level

If you’re running any branded website that you’d like to get in front of more eyes online, SEO is vital for achieving better searchability and visibility on search engines. But it offers more real value than that; there are various reasons why businesses need SEO to take their brand to the next level.

SEO | 5 min read

How Long Should a Blog Post Be? A Look at Optimizing Online Content

If there was one thing every content writer or online business would like to know when it comes to publishing blog posts, it would probably be the answer to this question: “How long should a blog post be in order for it to perform its best?” Of course, no magic number really exists. While there are great recommendations to follow, there are always exceptions to the rules. For example, it’s not hard to find a page one ranking article that is much shorter (or longer) than the recommended ideal[...]

SEO | 8 min read

Triple Your Traffic Using This 5-Step SEO Checklist for Blog Posts

What if there was something you could do that would significantly increase your blog traffic? Something straightforward and repeatable that you could do for all the articles you post. You’d do it, right? Well, there are some simple tactics that accomplish this that most blogs ignore.

SEO | 7 min read

10 Google Penalties That May Be Affecting Your Site

A penalty always signifies that something has been done incorrectly. Consider sports; when a player gets a penalty, they are often punished in some way, which affects their whole team and in most cases, the outcome of the game. The same is true for Google penalties. Google punishes your website if your strategies and tactics go against their goal of delivering relevant content to users who search for it.

SEO | 5 min read

Top 5 Link Building Mistakes You Should Avoid

Links from leading professional websites act as a sign of support to Google. The more people that show support for your site, the more authentic and honest you become. One of the essential strategies which all SEO professionals provide you are building links and removing any existing link building errors.

SEO | 9 min read

Get More Traffic with the Latest SEO Upgrades from Shift4Shop

If you've spent any time running a website, you're aware that search engine optimization (SEO) is a complicated process. It takes a lot of work and research to stay ahead and earn a high rank in results.

Keyword research and content writing are crucial, and you also can't afford to overlook the more technical aspects, like meta tags, URL optimizations, your XML sitemap, and more. Of course, the technical parts of SEO can be either helped or hindered by your eCommerce platform.

At Shift4Shop,[...]

SEO | 9 min read

How to Use H1 Tags to Improve SEO Ranking

Most common ecommerce SEO practices typically focus on elements like meta titles, meta descriptions, etc. because they’re the tags that show up on SERPs, or search engine result pages. But there’s other tags that only appear on your website page that also play a vital role in ranking on SERPs; one such tag is the H1 tag.

Although the H1 tag isn’t visible in a search result, it helps both search engine spiders and human users to better understand the content of your web page. This helps to[...]

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