Shift4Shop eCommerce Blog | SEO

With over 8.5 billion searches per day, Google has an immense impact on how people find and purchase products online.

But here's the twist — it's not just your regular Google anymore. The impact of Google's AI search on eCommerce businesses is nothing short of revolutionary.

SEO can help enhance your business’s visibility on search engines like Google. But to ensure good SEO, you need to understand search intent. Search intent describes the purpose of an online search. It answers the “why.” Why did the user perform the search in the first place?

Whether you’re a decades-old brick-and-mortar store just starting to sell online or a strong up-and-coming eCommerce shop, your business needs to be able to adapt and thrive in the digital ecosystem. Your customers finding your business’s information and being able to interact with your brand online is simply the bare minimum in today’s retail landscape. Google, of course, is the ultimate tool in brand searchability. 

Any business that serves a large number of customers must pay close attention to the customer experience. Improving that experience is critical to the long-term growth of the business. But how do you improve that experience as an eCommerce business owner?

Cost-per-click inflation is forcing businesses to spend more to maintain their position on search engines. The growing competition, ads getting bigger, and less ad space to compete for are among the top factors driving CPC up. So, businesses are looking to SEO and conversion rate optimization (CRO) to get more clicks that pay for themselves.

To many people, "Search Engine Optimization" (SEO) sounds impossibly technical. You may feel it’s too difficult for the average person to approach. But, while it’s true that SEO is a big pond to dip your feet into, it’s a skill that can be learned.

This article will explain the basics of SEO and give you a working knowledge that you can put to use on your own site. You’ll also learn how to keep away from ineffective tactics that can harm your website in the long run.

As most of us tech enthusiasts are already aware, Google has been working on transitioning from basic text and voice search functionalities to advanced image search features for some years now. In keeping with this direction, Google Lens is one of the most remarkable tools the internet technology juggernaut has put out in recent years.

Ecommerce is a rapidly growing industry in today's digital space. There are about 24 million eCommerce sites across the world. Many eCommerce businesses are leveraging technology and innovation to drive traffic to their stores, create excellent customer experiences, and boost sales.

For any business, especially those that are smaller or just starting, gaining momentum for your store can be tricky. This is because, despite what popular wisdom may tell you, using best practices for your marketing isn’t the end of the story. 

You can have the best SEO methods available, create stunning assets, and implement a great user experience for your site. However, that may not keep you competitive if you’re not well versed in eCommerce pay per click (PPC) ads. 

Ecommerce has been a growing sector in the global economy for decades, but eCommerce adoption and spending has increased dramatically in the past few years. And, due the pandemic, eCommerce became a backbone of the modern global economy due to limited in-person shopping. Amongst this growth, many eCommerce companies saw increased organic search and profits from utilizing SEO.

One tongue-in-cheek measure of success that Silicon Valley executives have mentioned a few times is the ability to have your company name turned into a verb. How often do we say "just Google it?"

That is how ubiquitous Google's search engine has become in our lives.

In this quid pro quo arrangement, we (Google's users) have reaped the benefits of a well-optimized search engine.

If you want your business to be found online, then it needs to be seen online. That means, of course, that you need to understand how search engines (and their rankings) work. But, if you’re looking for one of the fastest and easiest ways to improve your ranking on Google and other search engines, then you can bypass all of the other Search Engine Optimization (SEO) tactics and jump straight into:

Link building.

Off-page SEO plays a crucial role in ranking your website higher on any Search Engine Results Page (SERP). According to Moz, it carries more than 50% of your site’s ranking factor weight. Ranking high requires you to look beyond your site and get other websites to speak about your products or services.

Most marketers think that social media performance has nothing to do with SEO rankings.

And they’re right... partially.

When it comes to your eCommerce website, ensuring that your core web vitals are all running smoothly and efficiently is absolutely crucial. However, for many eCommerce store owners, this is something that goes forgotten surprisingly often. To this end, it’s important that you know what core web vitals are and how they can boost your site – and what you can do to improve your site’s metrics if they’re not already performing well.

Sometimes a business might need to change its website's domain name. There are a few reasons why you might need to do this.

Search engine optimization (SEO) is important for any business operating online. From multinational corporations to small businesses, a good SEO strategy will increase online visibility. This means more people searching for your services and visiting your pages.

Google has become an integral part of our lives, but even more so for online retailers.

Having your business rank well online isn’t just a good idea; it’s an essential part of having any successful business in today’s digital world. As such, understanding the ins and outs of search engine optimization (SEO) is more critical than ever. While there are a lot of nuances to achieving amazing ranks on the major search engines (like Google), one of the most tried and true methods for increasing domain authority is link building.

A lot of people talk about doing search engine optimization (SEO), but most of them don’t actually know where to start — or how to get the results they want. The fundamentals of SEO are fairly easy to grasp, which is why so many people, especially business owners and entrepreneurs, talk about them. But, when it comes to actually applying SEO strategies to their business, very few ever get started. (And, if they do, it’s often on aspects of SEO that really don’t yield the best results.)

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