Shift4Shop eCommerce Blog | SEO

SEO | 12 min read

7 Ways to Boost eCommerce Store Traffic Without Buying Ads

Ecommerce is a rapidly growing industry in today's digital space. There are about 24 million eCommerce sites across the world. Many eCommerce businesses are leveraging technology and innovation to drive traffic to their stores, create excellent customer experiences, and boost sales.

SEO | 8 min read

How to Advertise Your eCommerce Business with PPC

For any business, especially those that are smaller or just starting, gaining momentum for your store can be tricky. This is because, despite what popular wisdom may tell you, using best practices for your marketing isn’t the end of the story. 

You can have the best SEO methods available, create stunning assets, and implement a great user experience for your site. However, that may not keep you competitive if you’re not well versed in eCommerce pay per click (PPC) ads. 

SEO | 8 min read

7 Best Tips to Scale SEO for Your eCommerce Business's Organic Traffic

Ecommerce has been a growing sector in the global economy for decades, but eCommerce adoption and spending has increased dramatically in the past few years. And, due the pandemic, eCommerce became a backbone of the modern global economy due to limited in-person shopping. Amongst this growth, many eCommerce companies saw increased organic search and profits from utilizing SEO.

SEO | 15 min read

10 Predictions for The Future of Google and eCommerce in 2022

One tongue-in-cheek measure of success that Silicon Valley executives have mentioned a few times is the ability to have your company name turned into a verb. How often do we say "just Google it?"

That is how ubiquitous Google's search engine has become in our lives.

In this quid pro quo arrangement, we (Google's users) have reaped the benefits of a well-optimized search engine.

SEO | 8 min read

The Beginner’s Guide to Link Building for Businesses

If you want your business to be found online, then it needs to be seen online. That means, of course, that you need to understand how search engines (and their rankings) work. But, if you’re looking for one of the fastest and easiest ways to improve your ranking on Google and other search engines, then you can bypass all of the other Search Engine Optimization (SEO) tactics and jump straight into:

Link building.

SEO | 9 min read

Off-Page SEO: Climbing the SERP Ladder

Off-page SEO plays a crucial role in ranking your website higher on any Search Engine Results Page (SERP). According to Moz, it carries more than 50% of your site’s ranking factor weight. Ranking high requires you to look beyond your site and get other websites to speak about your products or services.

SEO | 9 min read

5 Social Media Tactics to Improve Your SEO Results

Most marketers think that social media performance has nothing to do with SEO rankings.

And they’re right... partially.

SEO | 32 min read

Beginner's Guide to Search Engine Optimization

To many people, "Search Engine Optimization" (SEO) sounds impossibly technical. You may feel it’s too difficult for the average person to approach. But, while it’s true that SEO is a big pond to dip your feet into, it’s a skill that can be learned.

This article will explain the basics of SEO and give you a working knowledge that you can put to use on your own site. You’ll also learn how to keep away from ineffective tactics that can harm your website in the long run.

SEO | 8 min read

Core Web Vitals: How to Improve Them for an eCommerce Website

When it comes to your eCommerce website, ensuring that your core web vitals are all running smoothly and efficiently is absolutely crucial. However, for many eCommerce store owners, this is something that goes forgotten surprisingly often. To this end, it’s important that you know what core web vitals are and how they can boost your site – and what you can do to improve your site’s metrics if they’re not already performing well.

SEO | 11 min read

How to Change Your Website's Domain Name (Without Hurting SEO)

Sometimes a business might need to change its website's domain name. There are a few reasons why you might need to do this.

SEO | 8 min read

How to Leverage Local SEO for Your Online Store

Search engine optimization (SEO) is important for any business operating online. From multinational corporations to small businesses, a good SEO strategy will increase online visibility. This means more people searching for your services and visiting your pages.

SEO | 8 min read

How to Optimize Product Feed Text Ads to Improve eCommerce Sales

Google has become an integral part of our lives, but even more so for online retailers.

SEO | 10 min read

8 Link Building Services to Increase Domain Authority

Having your business rank well online isn’t just a good idea; it’s an essential part of having any successful business in today’s digital world. As such, understanding the ins and outs of search engine optimization (SEO) is more critical than ever. While there are a lot of nuances to achieving amazing ranks on the major search engines (like Google), one of the most tried and true methods for increasing domain authority is link building.

SEO | 12 min read

10 Best Keyword Research Tools for SEO

A lot of people talk about doing search engine optimization (SEO), but most of them don’t actually know where to start — or how to get the results they want. The fundamentals of SEO are fairly easy to grasp, which is why so many people, especially business owners and entrepreneurs, talk about them. But, when it comes to actually applying SEO strategies to their business, very few ever get started. (And, if they do, it’s often on aspects of SEO that really don’t yield the best results.)

So,[...]

SEO | 11 min read

How to Write Blog Articles for SEO

Are you writing blog posts that aren’t getting anywhere on search engines? An effective blog can pull tons of traffic – if done correctly. However, you can’t simply write an essay on any topic and expect traffic to pour in. Writing the perfect blog post for SEO requires strategy, planning, and skill.

Search engines and readers look for certain things when browsing the internet for content. It’s up to you to hit all those marks with your blogs.

In this article, we’ll be showing you how to write[...]

SEO | 7 min read

Why Content Is Such an Important Investment for Small Businesses

Ask anyone in the digital marketing industry what you need to do to grow your business online and they’ll give you one piece of advice — invest in content.

Sure, you could throw money at ads or hire a famous influencer to do one or two Instagram posts about you, but you’ll probably see a year’s ad budget dry up pretty quickly (and not have a lot of growth to show for it).

A more sensible, cheaper approach might just be to make content the focus of your strategy.

SEO | 8 min read

Understanding the Importance of SERPs & How to Rank Higher

Search engine results pages, or SERPs, are so common in today’s digital world that most people don’t even think about them. For most internet users, they’re similar to a non-descriptive waiting room – a place you end up briefly while on your way to where you really want to go. But for businesses, SERPS are everything. Not only do they determine if people find your website, but they also dictate whether or not your competition is going to outperform you, this month and the month after that.

SEO | 15 min read

6 Must-Use Google Ad Types for Successful eCommerce Marketing

It should go without saying that no eCommerce marketing strategy would be successful without Google ads. The key is using the right Google ad types for eCommerce and having the optimization tools to tweak them to peak performance.

SEO | 8 min read

All You Need to Know Before Hiring the Right Link Building Service

With more than half of the world’s businesses earning revenues online, it is unwise for any business owner to not tap into those growth possibilities for their business. If your website is an integral part of your company that can impact your business growth, you need to put more effort into boosting your website ranking and visibility. You might think that it is possible to manage your site's marketing campaign with in-house services by following some generic strategies, but you couldn’t be[...]

SEO | 8 min read

15 Most Important Google Ranking Factors

Google is a complex beast. Its algorithm is comprised of over 200 factors that affect your website’s ranking on the search results page. None of those factors are to be sniffed at, but some do outrank each other in importance.

Below, we’ll cover the ten most important Google ranking factors that you can’t ignore this year.

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