Shift4Shop eCommerce Blog | SEO (5)

SEO | 1 min read

Check Your Website with Bing’s New Mobile Friendliness Test Tool

A year after the release of Google’s mobile-friendly testing tool, Bing has launched their own version, the Bing Mobile Friendliness Test Tool. Merchants looking to improve their ranking in Bing search results on mobile devices are urged to check out the new tool, which may alert merchants to factors that may be negatively impacting their site.

SEO | 2 min read

Top Tips to Make Your AdWords Account Work for You

Feel like you’re not getting the most out of your Google AdWords™ account? Check out the following simple ways you can increase your ROI and avoid wasting money.

SEO | 2 min read

Is your store ready for Google's Mobile-Friendly Algorithm Update?

Google's recent announcement in their Webmaster Central Blog, uncovers some details of their major algorithm update to be released on April 21st.

SEO | 3 min read

9 tips to get your website indexed by Google

No matter how amazing your site content is, it won't be discovered by your target audience or anyone for that matter if you don't have optimized site accessibility. This means that search engines won't be able to crawl your pages and contents, thus they will not show up on search results. It's therefore a must to register with Google's Webmaster Tools and employ a variety of techniques to improve site accessibility. Examples of these techniques are the submission of a sitemap to search[...]

SEO | 2 min read

Why Make the Switch to Google Universal Analytics?

 

Google Universal Analytics is an updated version of Google Analytics that promises more features and better insights for your business.

Here are some of the benefits of Google Universal Analytics:

Universal Analytics can collect data from mobile apps and other devices such as gaming consoles and even kiosks! With Google Universal Analytics, you will be able to track all metrics from your website and your mobile application in one account. The Universal Analytics cookie is able to[...]

SEO | 1 min read

What is the New Google Universal Analytics?

 

Still a bit fresh out of its beta launch, the new Google Universal Analytics is no doubt making waves across the vast terrains of eCommerce. After all, it's the latest offering of Google for business owners who intend to monitor the progress of their websites and apps as well as track the activities of targeted web users across various platforms.

So what is it?

Google Universal Analytics is the upgraded version of Google Analytics. It's a valuable tool in gathering useful data for your[...]

SEO | 3 min read

What Hummingbird & Entity Search Mean for Ecommerce

SEO | 3 min read

Why Don't I Rank For My Keywords?

Recently, We were asked a question from a online store business owner, and it was such a good question that we wanted to share the answer with our blog readers.  The question is as follows...

I am trying to get a better handle on our SEO. I'm being asked by other people in our company what is being done monthly in terms of SEO and I can't answer the question. I see blog articles and Facebook posts, but why can't you show me that I am ranking better for the specific keywords that I want to[...]

SEO | 5 min read

What is an HTML Title Tag and How You Can Change the Title of Your Website

Title tags are a very important part of on-page search engine optimization, so it's crucial to use them properly. They also come into play in helping search engine users decide to click on the link to your site rather than another. Badly-formatted title tags can harm your search rankings and make your links less appealing even when they do appear on Google's first page, so it's important to get them right.

Good title tags, however, can make a huge positive difference. They can raise your[...]

SEO | 0 min read

How To Dominate The First Page Of Your Brand's Google Search

Have you ever Googled your name or your business' name? If you saw any random results unrelated to you and your business, you might be thinking that there is no way to knock those pages off the front page.

SEO | 2 min read

SEO FAQ #Infographic

SEO is confusing. Mostly because it is ever-changing. Once you feel like you have a good grasp on link-building tactics, Google goes and changes your algorithm and all of your techniques no longer yield results! So when we saw this SEo FAQ, we knew we had to share. We want to highlight out some important points:

1. Choosing Your Long Tail Keywords 

Long Tail Keywords are noted in the first portion of the infographic as having lower competition and higher conversion rate than general[...]

SEO | 3 min read

Boost your online store rankings with customer reviews

Want to increase visitors to your online store and make more sales without spending a penny extra on advertising?

Encouraging customer reviews is the way to do it.

SEO | 6 min read

eCommerce Keyword Research: How to Do It Right

I am your ideal customer. I want exactly what you are selling. I only have to find you. If only Google made it that simple, right? Unfortunately, Google is needy. It needs you to make a search engine's job easy. You have to make it totally clear to Google that your page offers the information the user seeks, which means making your ecommerce site SEO-friendly.

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