Shift4Shop eCommerce Blog | SEO (5)

A year after the release of Google’s mobile-friendly testing tool, Bing has launched their own version, the Bing Mobile Friendliness Test Tool. Merchants looking to improve their ranking in Bing search results on mobile devices are urged to check out the new tool, which may alert merchants to factors that may be negatively impacting their site.

Feel like you’re not getting the most out of your Google AdWords™ account? Check out the following simple ways you can increase your ROI and avoid wasting money.

Google's recent announcement in their Webmaster Central Blog, uncovers some details of their major algorithm update to be released on April 21st.

No matter how amazing your site content is, it won't be discovered by your target audience or anyone for that matter if you don't have optimized site accessibility. This means that search engines won't be able to crawl your pages and contents, thus they will not show up on search results. It's therefore a must to register with Google's Webmaster Tools and employ a variety of techniques to improve site accessibility. Examples of these techniques are the submission of a sitemap to search[...]

Still a bit fresh out of its beta launch, the new Google Universal Analytics is no doubt making waves across the vast terrains of eCommerce. After all, it's the latest offering of Google for business owners who intend to monitor the progress of their websites and apps as well as track the activities of targeted web users across various platforms.

So what is it?

Google Universal Analytics is the upgraded version of Google Analytics. It's a valuable tool in gathering useful data for your[...]

Recently, We were asked a question from a online store business owner, and it was such a good question that we wanted to share the answer with our blog readers.  The question is as follows...

I am trying to get a better handle on our SEO. I'm being asked by other people in our company what is being done monthly in terms of SEO and I can't answer the question. I see blog articles and Facebook posts, but why can't you show me that I am ranking better for the specific keywords that I want to[...]

Title tags are a very important part of on-page search engine optimization, so it's crucial to use them properly. They also come into play in helping search engine users decide to click on the link to your site rather than another. Badly-formatted title tags can harm your search rankings and make your links less appealing even when they do appear on Google's first page, so it's important to get them right.

Good title tags, however, can make a huge positive difference. They can raise your[...]

Have you ever Googled your name or your business' name? If you saw any random results unrelated to you and your business, you might be thinking that there is no way to knock those pages off the front page.

SEO is confusing. Mostly because it is ever-changing. Once you feel like you have a good grasp on link-building tactics, Google goes and changes your algorithm and all of your techniques no longer yield results! So when we saw this SEo FAQ, we knew we had to share. We want to highlight out some important points:

1. Choosing Your Long Tail Keywords 

Long Tail Keywords are noted in the first portion of the infographic as having lower competition and higher conversion rate than general[...]

Want to increase visitors to your online store and make more sales without spending a penny extra on advertising?

Encouraging customer reviews is the way to do it.

I am your ideal customer. I want exactly what you are selling. I only have to find you. If only Google made it that simple, right? Unfortunately, Google is needy. It needs you to make a search engine's job easy. You have to make it totally clear to Google that your page offers the information the user seeks, which means making your ecommerce site SEO-friendly.