Still a bit fresh out of its beta launch, the new Google Universal Analytics is no doubt making waves across the vast terrains of eCommerce. After all, it's the latest offering of Google for business owners who intend to monitor the progress of their websites and apps as well as track the activities of targeted web users across various platforms.
So what is it?
Google Universal Analytics is the upgraded version of Google Analytics. It's a valuable tool in gathering useful data for your[...]