---
title: Shift4Shop eCommerce Blog | Shift4Shop
description: Shift4Shop is an all-in-one software has everything you need to build your online store. From managing your inventory, to processing payments and shipping, and with some great themes and marketing tools, Shift4Shop provides the best ecommerce platform for SEO, helping you increase conversion rates and enable the success of your store – all in one package.
---

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# Shift4Shop

![Shift4Shop](https://blog.shift4shop.com/hubfs/shift4shop/shift4-icon.png)

Shift4Shop is an all-in-one software has everything you need to build your online store. From managing your inventory, to processing payments and shipping, and with some great themes and marketing tools, Shift4Shop provides the best ecommerce platform for SEO, helping you increase conversion rates and enable the success of your store – all in one package.

Find me on:

[https://www.shift4shop.com  ](https://www.shift4shop.com) <https://www.facebook.com/Shift4Shop/> <https://www.linkedin.com/company/420088/admin/> <https://twitter.com/Shift4Shop/>

### Recent Posts

[Holiday Shopping](https://blog.shift4shop.com/topic/holiday-shopping) | 4 min read

## [Get Your Store Holiday-Ready: A Sales Tax Survival Guide for eCommerce](https://blog.shift4shop.com/avatax-holiday-sales-tax)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [November 19, 2025](https://blog.shift4shop.com/avatax-holiday-sales-tax) [0 Comments](https://blog.shift4shop.com/avatax-holiday-sales-tax#comments-listing)

[![Man wearing a Santa hat managing his holiday sales taxes on a laptop - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1703452145.jpg?width=12&name=iStock-1703452145.jpg)](https://blog.shift4shop.com/avatax-holiday-sales-tax)

[**](https://blog.shift4shop.com/avatax-holiday-sales-tax)

The holiday season should be a time to celebrate success, connect with customers, and enjoy the results of hard work. It's easy for that excitement to turn into stress when holiday traffic picks up and sales tax complexity starts to grow.

[Continue Reading...](https://blog.shift4shop.com/avatax-holiday-sales-tax)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 17 min read

## [How to Manage a Blog for Your eCommerce Business](https://blog.shift4shop.com/how-to-manage-a-blog-for-your-ecommerce-business)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [September 23, 2021](https://blog.shift4shop.com/how-to-manage-a-blog-for-your-ecommerce-business) [0 Comments](https://blog.shift4shop.com/how-to-manage-a-blog-for-your-ecommerce-business#comments-listing)

[![Managing an eCommerce Blog](https://blog.shift4shop.com/hs-fs/hubfs/How%20to%20Manage%20an%20eCommerce%20Blog.jpg?width=12&name=How%20to%20Manage%20an%20eCommerce%20Blog.jpg)](https://blog.shift4shop.com/how-to-manage-a-blog-for-your-ecommerce-business)

[**](https://blog.shift4shop.com/how-to-manage-a-blog-for-your-ecommerce-business)

Running a successful online store means taking advantage of every available resource that’ll help your business grow and expand. Increasing traffic, no matter how large your business may already be, is an absolute must for long-term success. Unfortunately, many businesses are failing to utilize one of the greatest resources for generating website traffic: blogging.

[Continue Reading...](https://blog.shift4shop.com/how-to-manage-a-blog-for-your-ecommerce-business)

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[Customer Service](https://blog.shift4shop.com/topic/customer-service) | 10 min read

## [A Guide to Exceptional Customer Service](https://blog.shift4shop.com/guide-to-exceptional-customer-service)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [September 07, 2021](https://blog.shift4shop.com/guide-to-exceptional-customer-service) [0 Comments](https://blog.shift4shop.com/guide-to-exceptional-customer-service#comments-listing)

[![Great Customer Service](https://blog.shift4shop.com/hs-fs/hubfs/Exceptional%20Customer%20Service.jpg?width=12&name=Exceptional%20Customer%20Service.jpg)](https://blog.shift4shop.com/guide-to-exceptional-customer-service)

[**](https://blog.shift4shop.com/guide-to-exceptional-customer-service)

As a business owner, you likely put a lot of time, money, and energy toward improving your marketing efforts and growing your sales — but what about your customer service?

[Continue Reading...](https://blog.shift4shop.com/guide-to-exceptional-customer-service)

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[Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 7 min read

## [How to Write Great eCommerce Newsletters](https://blog.shift4shop.com/how-to-write-great-ecommerce-newsletters)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [June 29, 2021](https://blog.shift4shop.com/how-to-write-great-ecommerce-newsletters) [0 Comments](https://blog.shift4shop.com/how-to-write-great-ecommerce-newsletters#comments-listing)

[![How to Write Great eCommerce Newsletters](https://blog.shift4shop.com/hs-fs/hubfs/How%20to%20Write%20Great%20eCommerce%20Newsletters.jpg?width=12&name=How%20to%20Write%20Great%20eCommerce%20Newsletters.jpg)](https://blog.shift4shop.com/how-to-write-great-ecommerce-newsletters)

[**](https://blog.shift4shop.com/how-to-write-great-ecommerce-newsletters)

In eCommerce, a great deal of work goes into getting that first conversion: turning a casual visitor into a paying customer. Email marketing plays an important role in this process, as emails are one of the marketing methods most likely to get engagement — especially if they’re useful to the reader. One of the best forms of email marketing is the newsletter.

[Continue Reading...](https://blog.shift4shop.com/how-to-write-great-ecommerce-newsletters)

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[eCommerce News](https://blog.shift4shop.com/topic/ecommerce-news) | 10 min read

## [Get Your Business Going with the Shift4Shop Launch Checklist](https://blog.shift4shop.com/launch)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [February 01, 2021](https://blog.shift4shop.com/launch) [0 Comments](https://blog.shift4shop.com/launch#comments-listing)

[![Launch Checklist for eCommerce Business](https://blog.shift4shop.com/hs-fs/hubfs/Launch%20Checklist%20for%20eCommerce%20Business.jpg?width=12&name=Launch%20Checklist%20for%20eCommerce%20Business.jpg)](https://blog.shift4shop.com/launch)

[**](https://blog.shift4shop.com/launch)

It takes a lot of work to start a business, but to an entrepreneur, there are few things as rewarding. Building a profitable business from the ground up, and seeing it thrive, is a goal shared by everyone who feels that entrepreneurial spark.

However, being excited to get your business moving doesn't mean it takes any less work. Sure, it may not *feel* like work if you're really passionate about it. But there's still a ton to manage, and you don't want to forget anything. Being excited can even\[...\]

[Continue Reading...](https://blog.shift4shop.com/launch)

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[eCommerce News](https://blog.shift4shop.com/topic/ecommerce-news) | 4 min read

## [3dcart is Now Shift4Shop](https://blog.shift4shop.com/3dcart)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [January 27, 2021](https://blog.shift4shop.com/3dcart) [0 Comments](https://blog.shift4shop.com/3dcart#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/3DCart-Is-Becoming-Shift4Shop_Vert.png?width=12&name=3DCart-Is-Becoming-Shift4Shop_Vert.png)](https://blog.shift4shop.com/3dcart)

[**](https://blog.shift4shop.com/3dcart)

After over 20 years as an innovative force in eCommerce, we're changing our name. Going forward, 3dcart will be known as **Shift4Shop**.

So, why the change? If you're a 3dcart client, you might have some concerns — and we understand completely. What might this mean for your business, and the quality of features and service we offer?

Well, we're just as committed as we've ever been to providing the best solution for growing your business. **We will still be the same eCommerce platform you know and\[...\]**

[Continue Reading...](https://blog.shift4shop.com/3dcart)

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[Social Media](https://blog.shift4shop.com/topic/social) | 4 min read

## [How to Set Up Your First Facebook Ad Campaign](https://blog.shift4shop.com/facebook-ad-campaign)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [December 17, 2019](https://blog.shift4shop.com/facebook-ad-campaign) [0 Comments](https://blog.shift4shop.com/facebook-ad-campaign#comments-listing)

[![iStock-1088666944 (1)](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1088666944%20(1).jpg?width=12&name=iStock-1088666944%20(1).jpg)](https://blog.shift4shop.com/facebook-ad-campaign)

[**](https://blog.shift4shop.com/facebook-ad-campaign)

If you’re thinking about advertising on Facebook but are not sure how to, this guide will help you create your very first ad campaign in a few easy steps.

[Continue Reading...](https://blog.shift4shop.com/facebook-ad-campaign)

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[Fraud Prevention](https://blog.shift4shop.com/topic/fraud-prevention) | 6 min read

## [What is EMV® 3-D Secure and How Does it Improve eCommerce Security?](https://blog.shift4shop.com/3d-secure-2-0-strong-customer-authentication-and-psd2)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [May 06, 2019](https://blog.shift4shop.com/3d-secure-2-0-strong-customer-authentication-and-psd2) [2 Comments](https://blog.shift4shop.com/3d-secure-2-0-strong-customer-authentication-and-psd2#comments-listing)

[![iStock-874379488](https://blog.shift4shop.com/hs-fs/hubfs/iStock-874379488.jpg?width=12&name=iStock-874379488.jpg)](https://blog.shift4shop.com/3d-secure-2-0-strong-customer-authentication-and-psd2)

[**](https://blog.shift4shop.com/3d-secure-2-0-strong-customer-authentication-and-psd2)

Security is a vital component of eCommerce, especially since the risk of fraud can be high. Digital shopping relies on card-not-present transactions, meaning the customer's identity is much harder to verify than in-person transactions. To counteract these risks, other methods have been developed to verify that a digital transaction is legitimately being performed by the true cardholder, and not by a fraudster using stolen information.

The EMV 3-D Secure (commonly known as 3-D Secure 2.0)\[...\]

[Continue Reading...](https://blog.shift4shop.com/3d-secure-2-0-strong-customer-authentication-and-psd2)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 5 min read

## [How to Use Retargeting to Boost Your Google Shopping Campaigns](https://blog.shift4shop.com/how-to-use-retargeting-to-boost-your-google-shopping-campaigns)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [January 31, 2019](https://blog.shift4shop.com/how-to-use-retargeting-to-boost-your-google-shopping-campaigns) [0 Comments](https://blog.shift4shop.com/how-to-use-retargeting-to-boost-your-google-shopping-campaigns#comments-listing)

[![iStock-673183552](https://blog.shift4shop.com/hs-fs/hubfs/iStock-673183552.png?width=12&name=iStock-673183552.png)](https://blog.shift4shop.com/how-to-use-retargeting-to-boost-your-google-shopping-campaigns)

[**](https://blog.shift4shop.com/how-to-use-retargeting-to-boost-your-google-shopping-campaigns)

Google launched the latest iteration of Google Shopping a few years ago, and it’s grown exponentially since then. In fact, just between 2015 and 2016, the [number of searches that triggered Shopping ads](https://blog.salesandorders.com/the-great-divide-google-shopping-versus-text-ads-infograph) shot up by 117%. That’s why savvy ecommerce marketers (like you!) are already leveraging Google Shopping as part of their paid advertising strategy.

Shopping campaigns boast rock bottom cost-per-click (or CPC) and higher conversion rates than their AdWords text ad counterparts. But if you aren’t\[...\]

[Continue Reading...](https://blog.shift4shop.com/how-to-use-retargeting-to-boost-your-google-shopping-campaigns)

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[Digital Payments](https://blog.shift4shop.com/topic/digital-payments) | 3 min read

## [The Top 3 Digital Wallets to Add to Your Online Store](https://blog.shift4shop.com/the-top-3-digital-wallets-to-add-to-your-online-store)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [March 14, 2018](https://blog.shift4shop.com/the-top-3-digital-wallets-to-add-to-your-online-store) [4 Comments](https://blog.shift4shop.com/the-top-3-digital-wallets-to-add-to-your-online-store#comments-listing)

[![Digital Wallets 3.png](https://blog.shift4shop.com/hs-fs/hubfs/Digital%20Wallets%20%203.png?width=12&name=Digital%20Wallets%20%203.png)](https://blog.shift4shop.com/the-top-3-digital-wallets-to-add-to-your-online-store)

[**](https://blog.shift4shop.com/the-top-3-digital-wallets-to-add-to-your-online-store)

For eCommerce today, the name of the game is mobile. More shoppers will visit your online store from their smartphone every year, and if you're not catering to them, **you're missing out on some serious conversions.**

One of the quickest ways to raise your mobile conversion rate is by **accepting payments through digital wallets**, which are convenient services that allow a customer to save payment and shipping information for later use. Credit card details are not shared with the merchant, which makes\[...\]

[Continue Reading...](https://blog.shift4shop.com/the-top-3-digital-wallets-to-add-to-your-online-store)

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[B2B eCommerce](https://blog.shift4shop.com/topic/b2b-ecommerce) | 1 min read

## [10 Essential Features for B2B Ecommerce \[INFOGRAPHIC\]](https://blog.shift4shop.com/essential-features-for-b2b-ecommerce-infographic)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [February 23, 2018](https://blog.shift4shop.com/essential-features-for-b2b-ecommerce-infographic) [2 Comments](https://blog.shift4shop.com/essential-features-for-b2b-ecommerce-infographic#comments-listing)

[![b2b-ecommerce-features-2](https://blog.shift4shop.com/hs-fs/hubfs/b2b-ecommerce-features-2.png?width=12&name=b2b-ecommerce-features-2.png)](https://blog.shift4shop.com/essential-features-for-b2b-ecommerce-infographic)

[**](https://blog.shift4shop.com/essential-features-for-b2b-ecommerce-infographic)

Worldwide business-to-business (B2B) ecommerce sales may reach nearly $7 trillion USD by 2020, accounting for a significant percentage (perhaps a fifth) of all manufacturing and wholesale B2B trade, according to some estimates.

Companies that launch effective [B2B ecommerce solutions](https://www.3dcart.com/ecommerce-solutions.html) now could deepen customer relationships, attract new customers, stave off competition, and become more profitable.

Our team has compiled some essential features any B2B website should be offering in this great\[...\]

[Continue Reading...](https://blog.shift4shop.com/essential-features-for-b2b-ecommerce-infographic)

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[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 1 min read

## [7 Steps to Start Selling Online \[INFOGRAPHIC\]](https://blog.shift4shop.com/sell-online-infographic)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [December 21, 2017](https://blog.shift4shop.com/sell-online-infographic) [1 Comment](https://blog.shift4shop.com/sell-online-infographic#comments-listing)

[![how-to-sell-online-banner.png](https://blog.shift4shop.com/hs-fs/hubfs/infographics/how-to-sell-online-banner.png?width=12&name=how-to-sell-online-banner.png)](https://blog.shift4shop.com/sell-online-infographic)

[**](https://blog.shift4shop.com/sell-online-infographic)

Making the decision to build and online store to [start selling your products online](https://www.3dcart.com/sell-online.htm) is the first step towards starting a successful internet business.  

But the tasks that follow this decision might seem overwhelming. And for this reason, our team has compiled the basic 7 steps any retailer should follow to start selling online in this great infographic.

Follow these steps, plus the tips and ideas to help you start selling online, market and grow your new [ecommerce businesses](https://www.3dcart.com/start-an-ecommerce-business.html).

[Continue Reading...](https://blog.shift4shop.com/sell-online-infographic)

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[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 5 min read

## [Building an online store starts with great product photos](https://blog.shift4shop.com/building-an-online-store-starts-with-great-products-photos)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [December 12, 2017](https://blog.shift4shop.com/building-an-online-store-starts-with-great-products-photos) [0 Comments](https://blog.shift4shop.com/building-an-online-store-starts-with-great-products-photos#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Lack%20of%20a%20Plan-%20Sub.png?width=12&name=Lack%20of%20a%20Plan-%20Sub.png)](https://blog.shift4shop.com/building-an-online-store-starts-with-great-products-photos)

[**](https://blog.shift4shop.com/building-an-online-store-starts-with-great-products-photos)

One of the most important things you need to consider when [building your online store](https://www.3dcart.com/build-an-online-store.html) is **product photos**.

Product images tell your customers whether or not your item is what they want to purchase, and **poor photograpy might be the cause of [cart abandonment](https://www.3dcart.com/cart-abandonment.html) and lost sales.** 

Taking high quality pictures may seem like something you need to hire a professional for, but you can often **get great looking pictures on your own by following thse simple hints and tips**.

[Continue Reading...](https://blog.shift4shop.com/building-an-online-store-starts-with-great-products-photos)

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[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 5 min read

## [6 Key Mistakes to avoid when building a new online store](https://blog.shift4shop.com/6-key-mistakes-to-avoid-when-building-a-new-online-store)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [October 30, 2017](https://blog.shift4shop.com/6-key-mistakes-to-avoid-when-building-a-new-online-store) [0 Comments](https://blog.shift4shop.com/6-key-mistakes-to-avoid-when-building-a-new-online-store#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/6%20Mistakes%20to%20avoid%20when%20building%20a%20new%20online%20store-1.png?width=12&name=6%20Mistakes%20to%20avoid%20when%20building%20a%20new%20online%20store-1.png)](https://blog.shift4shop.com/6-key-mistakes-to-avoid-when-building-a-new-online-store)

[**](https://blog.shift4shop.com/6-key-mistakes-to-avoid-when-building-a-new-online-store)

Building an online store can be exciting and scary all at the same time. It’s exciting because you’re getting your product out there for the world to see, but it can be scary because you may worry over whether your store will attract visitors. Implementing your store means that the planning and envisioning portion of building your business is done, and that means it’s time to see how the world will view your store. The best way to ensure a successful virtual grand opening is to avoid these six\[...\]

[Continue Reading...](https://blog.shift4shop.com/6-key-mistakes-to-avoid-when-building-a-new-online-store)

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[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 3 min read

## [5 Steps to Building a Successful Online Store](https://blog.shift4shop.com/5-steps-to-building-a-successful-online-store)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [October 03, 2017](https://blog.shift4shop.com/5-steps-to-building-a-successful-online-store) [0 Comments](https://blog.shift4shop.com/5-steps-to-building-a-successful-online-store#comments-listing)

[![ThinkstockPhotos-849215420.png](https://blog.shift4shop.com/hs-fs/hubfs/ThinkstockPhotos-849215420.png?width=12&name=ThinkstockPhotos-849215420.png)](https://blog.shift4shop.com/5-steps-to-building-a-successful-online-store)

[**](https://blog.shift4shop.com/5-steps-to-building-a-successful-online-store)

Years of eighty hour weeks, lots of sleepless nights and too many family “stay-cations” have paid off. Your retail business has developed a loyal clientele and a reputation for great service and fair dealing. Is it time for you to open an online store?

The growth in e-commerce is certain to continue. The National Retail Federation projects that within five years e-commerce will make up almost 20% of all retail sales, and many feel this estimate is too low. Competition from online sales is now a\[...\]

[Continue Reading...](https://blog.shift4shop.com/5-steps-to-building-a-successful-online-store)

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[Apps & Integrations](https://blog.shift4shop.com/topic/apps-integrations) | 2 min read

## [Featured Shipping App:  ShipStation](https://blog.shift4shop.com/blog/aprils-partner-of-the-month-shipstation)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [April 03, 2017](https://blog.shift4shop.com/blog/aprils-partner-of-the-month-shipstation) [0 Comments](https://blog.shift4shop.com/blog/aprils-partner-of-the-month-shipstation#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/iStock_000036211164_XXXLarge.jpg?width=12&name=iStock_000036211164_XXXLarge.jpg)](https://blog.shift4shop.com/blog/aprils-partner-of-the-month-shipstation)

[**](https://blog.shift4shop.com/blog/aprils-partner-of-the-month-shipstation)

3dcart is currently partnered with over 200 eCommerce companies. We’re constantly on the lookout for vibrant, innovative partners that can bring state-of-the-art solutions and services to our customers.

For the month of April, our Partner of the Month is [ShipStation](https://www.3dcart.com/shopping-cart-software/shipstation-shipping-software.html).  Our team interviewed **Cubby Mellinger**, ShipStation Marketing Manager, to help 3dcart merchants get insight into their company and solution.

[Continue Reading...](https://blog.shift4shop.com/blog/aprils-partner-of-the-month-shipstation)

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[Shift4Shop News](https://blog.shift4shop.com/topic/shift4shop-news) | 2 min read

## [3dcart at the Small Business Expo - Miami](https://blog.shift4shop.com/3dcart-at-the-2017-small-business-expo-miami)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [March 27, 2017](https://blog.shift4shop.com/3dcart-at-the-2017-small-business-expo-miami) [0 Comments](https://blog.shift4shop.com/3dcart-at-the-2017-small-business-expo-miami#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/sbe-logo-color-2.png?width=12&name=sbe-logo-color-2.png)](https://blog.shift4shop.com/3dcart-at-the-2017-small-business-expo-miami)

[**](https://blog.shift4shop.com/3dcart-at-the-2017-small-business-expo-miami)

On February, 3dcart attended the [Small Business Expo in Miami.](https://www.thesmallbusinessexpo.com/event-view/miami/) The Small Business Expo is a great networking opportunity and we had an awesome time at the event. This was not the first time 3dcart has participated, but it had been a few years, so we were glad to be back.

[Continue Reading...](https://blog.shift4shop.com/3dcart-at-the-2017-small-business-expo-miami)

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[Fraud Prevention](https://blog.shift4shop.com/topic/fraud-prevention) | 2 min read

## [PCI Compliance: What is it and why should I care?](https://blog.shift4shop.com/blog/pci-compliance-what-is-it-and-why-should-i-care)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [March 07, 2017](https://blog.shift4shop.com/blog/pci-compliance-what-is-it-and-why-should-i-care) [0 Comments](https://blog.shift4shop.com/blog/pci-compliance-what-is-it-and-why-should-i-care#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/PCI-Compliance-is-Shopping-Security-1024x683.jpg?width=12&name=PCI-Compliance-is-Shopping-Security-1024x683.jpg)](https://blog.shift4shop.com/blog/pci-compliance-what-is-it-and-why-should-i-care)

[**](https://blog.shift4shop.com/blog/pci-compliance-what-is-it-and-why-should-i-care)

#### What is PCI Compliance?

The long name for [PCI DSS is Payment Card Industry Data Security Standard](https://www.3dcart.com/lp/ecommerce-university/what-is-pci-compliance/). PCI DSS are rules and regulations that show businesses how to keep card data safe. These rules and regulations were put together by the PCI Security Stands Council which is represented by the five major card brands, Visa, MasterCard, Discover, American Express, and JCB.

[Continue Reading...](https://blog.shift4shop.com/blog/pci-compliance-what-is-it-and-why-should-i-care)

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[Fraud Prevention](https://blog.shift4shop.com/topic/fraud-prevention) | 5 min read

## [Preventing Chargebacks](https://blog.shift4shop.com/preventing-chargebacks)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [February 07, 2017](https://blog.shift4shop.com/preventing-chargebacks) [0 Comments](https://blog.shift4shop.com/preventing-chargebacks#comments-listing)

[![iStock-1179761508](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1179761508.jpg?width=12&name=iStock-1179761508.jpg)](https://blog.shift4shop.com/preventing-chargebacks)

[**](https://blog.shift4shop.com/preventing-chargebacks)

The transaction process typically occurs without a hitch. It comes immediately after the checkout process, which is when customers provide the information needed for the business to fulfill the order. The money required for the purchase flows from the customer’s bank account, or whichever payment method they used, to the merchant. In exchange, the merchant sends the ordered items to the customer.

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[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 3 min read

## [Tips to Increase eCommerce Site Conversions with Search](https://blog.shift4shop.com/increase-ecommerce-site-conversions-with-search)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [January 05, 2017](https://blog.shift4shop.com/increase-ecommerce-site-conversions-with-search) [0 Comments](https://blog.shift4shop.com/increase-ecommerce-site-conversions-with-search#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/Nextopia-Site-Search.png?width=12&name=Nextopia-Site-Search.png)](https://blog.shift4shop.com/increase-ecommerce-site-conversions-with-search)

[**](https://blog.shift4shop.com/increase-ecommerce-site-conversions-with-search)

Providing shoppers with a seamless on-site search experience is one of the most important elements of running an eCommerce store.

Because regardless of what industry you’re in, if your customers can’t find the products they’re looking for they’re going to go elsewhere or to a competitor’s site. But on the other hand, if your products are easy to find and the search experience is painless, your customers will continue shopping with you in the future.

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- [3](https://blog.shift4shop.com/author/shift4shop/page/3)
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### Resources

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## Rocket Fuel for Your Business

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