Running a successful online store means taking advantage of every available resource that’ll help your business grow and expand. Increasing traffic, no matter how large your business may already be, is an absolute must for long-term success. Unfortunately, many businesses are failing to utilize one of the greatest resources for generating website traffic: blogging.
Customer Service | 10 min read
A Guide to Exceptional Customer Service
As a business owner, you likely put a lot of time, money, and energy toward improving your marketing efforts and growing your sales — but what about your customer service?
Email Marketing | 7 min read
How to Write Great eCommerce Newsletters
In eCommerce, a great deal of work goes into getting that first conversion: turning a casual visitor into a paying customer. Email marketing plays an important role in this process, as emails are one of the marketing methods most likely to get engagement — especially if they’re useful to the reader. One of the best forms of email marketing is the newsletter.
It takes a lot of work to start a business, but to an entrepreneur, there are few things as rewarding. Building a profitable business from the ground up, and seeing it thrive, is a goal shared by everyone who feels that entrepreneurial spark.
However, being excited to get your business moving doesn't mean it takes any less work. Sure, it may not feel like work if you're really passionate about it. But there's still a ton to manage, and you don't want to forget anything. Being excited can even[...]
eCommerce News | 4 min read
3dcart is Now Shift4Shop
After over 20 years as an innovative force in eCommerce, we're changing our name. Going forward, 3dcart will be known as Shift4Shop.
So, why the change? If you're a 3dcart client, you might have some concerns — and we understand completely. What might this mean for your business, and the quality of features and service we offer?
Well, we're just as committed as we've ever been to providing the best solution for growing your business. We will still be the same eCommerce platform you know and[...]
If you’re thinking about advertising on Facebook but are not sure how to, this guide will help you create your very first ad campaign in a few easy steps.
Security is a vital component of eCommerce, especially since the risk of fraud can be high. Digital shopping relies on card-not-present transactions, meaning the customer's identity is much harder to verify than in-person transactions. To counteract these risks, other methods have been developed to verify that a digital transaction is legitimately being performed by the true cardholder, and not by a fraudster using stolen information.
The EMV 3-D Secure (commonly known as 3-D Secure 2.0)[...]
Google launched the latest iteration of Google Shopping a few years ago, and it’s grown exponentially since then. In fact, just between 2015 and 2016, the number of searches that triggered Shopping ads shot up by 117%. That’s why savvy ecommerce marketers (like you!) are already leveraging Google Shopping as part of their paid advertising strategy.
Shopping campaigns boast rock bottom cost-per-click (or CPC) and higher conversion rates than their AdWords text ad counterparts. But if you aren’t[...]
For eCommerce today, the name of the game is mobile. More shoppers will visit your online store from their smartphone every year, and if you're not catering to them, you're missing out on some serious conversions.
One of the quickest ways to raise your mobile conversion rate is by accepting payments through digital wallets, which are convenient services that allow a customer to save payment and shipping information for later use. Credit card details are not shared with the merchant, which makes[...]
Worldwide business-to-business (B2B) ecommerce sales may reach nearly $7 trillion USD by 2020, accounting for a significant percentage (perhaps a fifth) of all manufacturing and wholesale B2B trade, according to some estimates.
Companies that launch effective B2B ecommerce solutions now could deepen customer relationships, attract new customers, stave off competition, and become more profitable.
Our team has compiled some essential features any B2B website should be offering in this great[...]
Making the decision to build and online store to start selling your products online is the first step towards starting a successful internet business.
But the tasks that follow this decision might seem overwhelming. And for this reason, our team has compiled the basic 7 steps any retailer should follow to start selling online in this great infographic.
Follow these steps, plus the tips and ideas to help you start selling online, market and grow your new ecommerce businesses.
One of the most important things you need to consider when building your online store is product photos.
Product images tell your customers whether or not your item is what they want to purchase, and poor photograpy might be the cause of cart abandonment and lost sales.
Taking high quality pictures may seem like something you need to hire a professional for, but you can often get great looking pictures on your own by following thse simple hints and tips.
Building an online store can be exciting and scary all at the same time. It’s exciting because you’re getting your product out there for the world to see, but it can be scary because you may worry over whether your store will attract visitors. Implementing your store means that the planning and envisioning portion of building your business is done, and that means it’s time to see how the world will view your store. The best way to ensure a successful virtual grand opening is to avoid these six[...]
Years of eighty hour weeks, lots of sleepless nights and too many family “stay-cations” have paid off. Your retail business has developed a loyal clientele and a reputation for great service and fair dealing. Is it time for you to open an online store?
The growth in e-commerce is certain to continue. The National Retail Federation projects that within five years e-commerce will make up almost 20% of all retail sales, and many feel this estimate is too low. Competition from online sales is now a[...]
Apps & Integrations | 2 min read
Featured Shipping App: ShipStation
3dcart is currently partnered with over 200 eCommerce companies. We’re constantly on the lookout for vibrant, innovative partners that can bring state-of-the-art solutions and services to our customers.
For the month of April, our Partner of the Month is ShipStation. Our team interviewed Cubby Mellinger, ShipStation Marketing Manager, to help 3dcart merchants get insight into their company and solution.
Shift4Shop News | 2 min read
3dcart at the Small Business Expo - Miami
On February, 3dcart attended the Small Business Expo in Miami. The Small Business Expo is a great networking opportunity and we had an awesome time at the event. This was not the first time 3dcart has participated, but it had been a few years, so we were glad to be back.
What is PCI Compliance?
The long name for PCI DSS is Payment Card Industry Data Security Standard. PCI DSS are rules and regulations that show businesses how to keep card data safe. These rules and regulations were put together by the PCI Security Stands Council which is represented by the five major card brands, Visa, MasterCard, Discover, American Express, and JCB.
Fraud Prevention | 5 min read
The transaction process typically occurs without a hitch. It comes immediately after the checkout process, which is when customers provide the information needed for the business to fulfill the order. The money required for the purchase flows from the customer’s bank account, or whichever payment method they used, to the merchant. In exchange, the merchant sends the ordered items to the customer.
Providing shoppers with a seamless on-site search experience is one of the most important elements of running an eCommerce store.
Because regardless of what industry you’re in, if your customers can’t find the products they’re looking for they’re going to go elsewhere or to a competitor’s site. But on the other hand, if your products are easy to find and the search experience is painless, your customers will continue shopping with you in the future.
It’s no secret that offering Black Friday and Cyber Monday deals can help you drive online store sales like crazy.
In fact, research shows that 30% of annual retail sales occur between Black Friday and Christmas.
Why is that the case?
Because the limited-time discounts around the holidays create urgency.
Shoppers get their wallets out, eager to pounce on the best deal they can find. They feel like they can’t wait around to take action. If they do wait around, they’ll miss out.
Now, think about[...]
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