Happy Cyber Monday! We hope that your online store's sales have soared this weekend! According to an IBM survey, online sales this past Friday were up 24.3% compared to last year, and those sales most likely will continue to grow. Last year's Cyber Monday was the the biggest day for online retail to date, raking in $1 billion in the United States alone!!
If your online store has a large inventory of products, it’s important to do everything you can as an eCommerce merchant to help customers find what they need from your site. Each customer shops differently, has unique needs and is coming to your store for a specific reason; one of the best ways to cater to customers on a personal basis is through faceted navigation and faceted search features.
Customers visiting your online store may or may not know what they're looking for, but it's safe to say that if you're lacking great search functionality, you're losing sales.
Many shoppers begin their online shopping session by typing into a site’s search box. The results they experience affect as much as half of the typical eCommerce company’s total sales. While shoppers who use site search comprise only 15-30% of visitors, site search users consistently convert 2x – 3x higher than shoppers[...]
Wish list offer retailers so many different ways of leading to a sale. Wish lists make it possible for people to come back to your site and find the products they want while also sending traffic through their friends and family who they share lists with.
In a nut shell here are three ways retailers can increase sales through wish lists.
Register for the following webinar, presented by Listrak!
Tuesday, June 28th at 1:00 PM EST!
Click here for further details and registration information.
The rise of social media has given marketers a new perspective—one that changes that discounts some of the wisdom of marketing’s old guard. In the past, businesses looked at marketing as a one-way communication channel to draw in potential customers. Now, savvy marketers are starting a dialogue with their audience—and feedback forms have replaced the less effective, unpredictable surveys of yore.
Customers can be apprehensive about shopping online, and for good reason. The number of reported scams, successful hacking attempts, and instances of credit card fraud is increasing every day. It's also not helpful to a small business that so many scam websites pop up, which makes it harder for customers to trust any website they're not closely familiar with.
It's right (and smart) for online customers to be cautious. But for small online business owners, it can be a struggle to keep up with[...]
What should your priorities be when setting up your online store? Ideally, you should give yourself the time and use the resources necessary to make sure that every aspect is optimized to near-perfection. With that said, some aspects are more valuable and deserving of your attention than others. If you do not get them right, nothing else you do with your store will matter.
Running an online business is hard work, but the possibilities for online marketing are limitless!
How should you price your products? This is one of the most crucial elements to consider when building your online store. Mistakes in your pricing strategy can be costly. In fact, pricing is one of the elements that will make or break your online venture.
The groundbreaking metrics expert Katharine Delahaye Paine once said, "the moment you make a mistake in pricing, you're eating into your reputation or your profits." But what did she mean? How can you avoid these mistakes?
You don’t want to[...]
Every day, over 4 million blog posts are published.
With the Internet exploding with content in this new digital age, people are inundated with options. To stand out, your online content writing has to be engaging and sharp.
If the post rambles or has offensive material, you can say goodbye to that reader forever. In a poll conducted by a market research firm in New York, over 35% of people admitted they would not buy products from a company that has offensive content.
In this article, we’ll[...]
Every business needs to increase the size of its customer base to ensure continued growth. While a detailed marketing strategy and great SEO are important for finding new customers, they're not your only options. To scale up effectively, you need to go where your potential customers are — and often, they're shopping on other websites like eBay or Amazon, searching for products on Google Shopping, exploring their interests on Facebook, getting ideas from Pinterest… you get the picture.
In this tough and challenging economic times, many people are searching for ways to supplement their income and earn some extra money. Some people may choose to take a part-time job at a convenience store or a restaurant; others might opt to do some freelance work. But an increasingly popular - and convenient - way to make money today is by selling things online.