Below is a guest post from Instabill, an online payment processor specializing in high risk merchant accounts.
Inbound marketing focuses on getting found by customers and not forcing them to look at you through advertisements (outbound marketing). Inbound marketing is permission marketing centered on relationships and natural SEO.As an inbound marketing software, Hubspot is obviously all about 'inbound-marketing' but they have good reason to be. The impact word-of-mouth and customer reviews on online sales is immense! Just check out some of these facts:
PPC: Only 41% of people believe that ads ([...]
These days, because of the growing world of eCommerce and the mounting popularity of social media across nations, it seems a lot easier to grow your business globally than ever.
But of course, you shouldn't just rush into things. It may technically be simple if done online, but are you really ready to go global? Indeed setting up an online store and marketing it internationally is not enough. This kind of expansion entails meticulous research and planning before the actual implementation.
Happy Cyber Monday! We hope that your online store's sales have soared this weekend! According to an IBM survey, online sales this past Friday were up 24.3% compared to last year, and those sales most likely will continue to grow. Last year's Cyber Monday was the the biggest day for online retail to date, raking in $1 billion in the United States alone!!
If your online store has a large inventory of products, it’s important to do everything you can as an eCommerce merchant to help customers find what they need from your site. Each customer shops differently, has unique needs and is coming to your store for a specific reason; one of the best ways to cater to customers on a personal basis is through faceted navigation and faceted search features.
Customers visiting your online store may or may not know what they're looking for, but it's safe to say that if you're lacking great search functionality, you're losing sales.
Many shoppers begin their online shopping session by typing into a site’s search box. The results they experience affect as much as half of the typical eCommerce company’s total sales. While shoppers who use site search comprise only 15-30% of visitors, site search users consistently convert 2x – 3x higher than[...]
Wish list offer retailers so many different ways of leading to a sale. Wish lists make it possible for people to come back to your site and find the products they want while also sending traffic through their friends and family who they share lists with.
In a nut shell here are three ways retailers can increase sales through wish lists.
Register for the following webinar, presented by Listrak!
Tuesday, June 28th at 1:00 PM EST!
Click here for further details and registration information.
The rise of social media has given marketers a new perspective—one that changes that discounts some of the wisdom of marketing’s old guard. In the past, businesses looked at marketing as a one-way communication channel to draw in potential customers. Now, savvy marketers are starting a dialogue with their audience—and feedback forms have replaced the less effective, unpredictable surveys of yore.
What should your priorities be when setting up your online store? Ideally, you should give yourself the time and use the resources necessary to make sure that every aspect is optimized to near-perfection. With that said, some aspects are more valuable and deserving of your attention than others. If you do not get them right, nothing else you do with your store will matter.
Running an online business is hard work, but the possibilities for online marketing are limitless!
How should you price your products? This is one of the most crucial elements to consider when building your online store. Mistakes in your pricing strategy can be costly. In fact, pricing is one of the elements that will make or break your online venture.
The groundbreaking metrics expert Katharine Delahaye Paine once said, "the moment you make a mistake in pricing, you're eating into your reputation or your profits." But what did she mean? How can you avoid these mistakes?
You don’t want to[...]
Every day, over 4 million blog posts are published.
With the Internet exploding with content in this new digital age, people are inundated with options. To stand out, your online content writing has to be engaging and sharp.
If the post rambles or has offensive material, you can say goodbye to that reader forever. In a poll conducted by a market research firm in New York, over 35% of people admitted they would not buy products from a company that has offensive content.
In this article, we’ll[...]
Every business needs to increase the size of its customer base to ensure continued growth. While a detailed marketing strategy and great SEO are important for finding new customers, they're not your only options. To scale up effectively, you need to go where your potential customers are — and often, they're shopping on other websites like eBay or Amazon, searching for products on Google Shopping, exploring their interests on Facebook, getting ideas from Pinterest… you get the picture.
In this tough and challenging economic times, many people are searching for ways to supplement their income and earn some extra money. Some people may choose to take a part-time job at a convenience store or a restaurant; others might opt to do some freelance work. But an increasingly popular - and convenient - way to make money today is by selling things online.