Every eCommerce business has a unique story. Maybe they started their business in home kitchens and managed to expand their empire internationally. Perhaps they started by providing their products to community members in need. Regardless, an engaging narrative can be a massive boon to any business when it’s told right.
In the past, retail brands had to choose between brick-and-mortar, eCommerce, or multi-channel retail. Today, customers’ expectations have increased — they demand a unified, omnichannel experience.
eCommerce Marketing | 11 min read
The eCommerce world presents numerous options for products and services. Everyone has an online platform that sells one thing or another.
The impact? This makes marketing harder, forcing online businesses to find creative ways to remain relevant.
That’s where personalized eCommerce visual content can help.
eCommerce Marketing | 12 min read
How many channels are you using to advertise your online business? If you’re only using one, you may be missing out on conversions. Let’s take a look at the numbers.
eCommerce Marketing | 9 min read
“Omnichannel” and “Multi-channel” retailing; if you work in marketing, you may hear these terms frequently. Without context, they seem like the same thing. But in fact, they are different from each other and are both viable approaches to sales and service.
As the eCommerce marketplace gets competitive, customers look for better products personalized to their needs. In this pursuit, they run a Google search, look for referrals and actively search for a solution to their problems. When you're looking to tap into this active need, your eCommerce store needs to be positioned to attract customers at all stages of the customer journey. You need a content strategy that attracts and retains customers for conversions.
Although setting up an eCommerce store can be an uphill battle — identifying your niche, collecting all the paperwork for registering your business, setting up a website, etc. — that’s actually the easy part. You now have to start attracting audiences and keeping your eCommerce store afloat, and that’s only possible with a well thought-out marketing plan.
Today there is no longer discussion about whether your online store should or shouldn’t offer discounts. This is because the best discount strategies can help you increase your conversions and retention rates. However, poorly implemented discount strategies can destroy your business in the long run.
Are you struggling to bring in traffic and boost conversions on your website? The issue may not be your website, and instead what you’re neglecting: other channels. Now that internet users are switching between multiple devices before converting, they’re browsing on more channels too. Managing your website alone won’t cut it anymore.
eCommerce Marketing | 12 min read
In today’s market, companies that get ahead are the ones that can figure out how to publish quality and helpful content at scale. It may be easy to forego quality, but it’s crucial to make sure that you have a plan to keep quality.
How important is it to scale your content creation process?
When customers choose a business to shop with, they don’t just compare prices or browse product selections. They also want to see responsible social practices.
In this ever-changing economic landscape, small businesses are in constant search of better ways to scale. But it’s all about getting the timing right. Scaling too early can crush your eCommerce startup while scaling too late can leave it in the lurch.
With Big Data initiatives, you can create smarter, profitable improvements to optimize your eCommerce marketing strategy. eCommerce businesses can also experiment with new strategies in cycles before implementing them on a larger scale — this is[...]
The world of eCommerce has provided a variety of small and medium-sized businesses the opportunity to compete with larger corporations and distribute their products all over the world with a nearly limitless customer base. However, there are certain drawbacks when businesses decide to do business almost exclusively online.
People can’t physically observe or touch your product, removing a certain level of customer engagement. Because of this, your customers may not know if product images are[...]
Roughly 91% of all online customers are more likely to purchase from a company that gives them a personalized experience – and customers today know it. When surfing the web or looking for their preferred product or service, you may find that people actively look for websites that speak to them. Ecommerce personalization is the way to do that.
Marketing automation software empowers businesses to be more ambitious, zeroing in on their core KPIs and increasing product sales. However, there are plenty of mistakes that can be made along the way — leaving you with an array of misdirected marketing efforts, wasted advertising dollars, and lapsed subscribers. Here are seven common marketing automation concerns that can trip up even the most dedicated of teams.
Your choice of words and manner of speech can make or break the way you convey your message. Sales talk isn't necessarily ear-candy and some people may shun you at the get-go. With a good script, you can make a product demo video that shows how interesting your product is, even if it’s not an exciting topic. Here are seven ingredients you should mix into your video script to help create a recipe for a successful digital marketing campaign.
eCommerce is all about differentiating a company and staying on top of the latest trends. They don't get any more significant at the moment than artificial intelligence and machine learning, which could redefine the way online companies do business.
Brands ultimately exist to sell products and services. Just as a friendship depends upon two people getting to know and then liking each other, a buyer-seller relationship is no different.
In order to be successful in business, you need to know your audience. And the better you get to know them, the more successful you’ll be. It’s not just a case of finding out which products they want to buy. Discovering their preferences across a whole range of issues will greatly enhance your relationship,[...]
Few areas of digital marketing move faster than pay-per-click (PPC) advertising, and one trend you're unlikely to witness in 2022 is the demise of Google as the market leader. Google Ads remains the dominant PPC platform for advertisers and consumers alike, and even the most prominent competitors like Facebook and Bing will struggle to come close. It all comes down to reach.
eCommerce Marketing | 14 min read
Every business faces a big challenge in gaining and keeping customers. Since attracting a new customer to your online store can already be difficult, you want to do everything you can to convince them to stick around. A loyalty program can be very effective for meeting this goal, because it helps your customers feel rewarded and appreciated.
In fact, loyalty programs are so popular that some customers expect them to be offered, and are likely to turn away from a business that doesn't have one.[...]