Shift4Shop eCommerce Blog | eCommerce Marketing

eCommerce Marketing | 11 min read

What is Cause Marketing & How Can It Benefit Your Business?

When customers choose a business to shop with, they don’t just compare prices or browse product selections. They also want to see responsible social practices.

eCommerce Marketing | 9 min read

How to Use Lean Marketing Principles for Your eCommerce Business

In this ever-changing economic landscape, small businesses are in constant search of better ways to scale. But it’s all about getting the timing right. Scaling too early can crush your eCommerce startup while scaling too late can leave it in the lurch.

With Big Data initiatives, you can create smarter, profitable improvements to optimize your eCommerce marketing strategy. eCommerce businesses can also experiment with new strategies in cycles before implementing them on a larger scale — this[...]

eCommerce Marketing | 8 min read

7 Tips for Writing Great Product Copy

The world of eCommerce has provided a variety of small and medium-sized businesses the opportunity to compete with larger corporations and distribute their products all over the world with a nearly limitless customer base. However, there are certain drawbacks when businesses decide to do business almost exclusively online. 

People can’t physically observe or touch your product, removing a certain level of customer engagement. Because of this, your customers may not know if product images are[...]

eCommerce Marketing | 12 min read

Ecommerce Personalization Strategy: A Comprehensive Guide

Roughly 91% of all online customers are more likely to purchase from a company that gives them a personalized experience – and customers today know it. When surfing the web or looking for their preferred product or service, you may find that people actively look for websites that speak to them. Ecommerce personalization is the way to do that.

eCommerce Marketing | 8 min read

7 eCommerce Marketing Automation Mistakes You Need to Stop Doing

Marketing automation software empowers businesses to be more ambitious, zeroing in on their core KPIs and increasing product sales. However, there are plenty of mistakes that can be made along the way — leaving you with an array of misdirected marketing efforts, wasted advertising dollars, and lapsed subscribers. Here are seven common marketing automation concerns that can trip up even the most dedicated of teams.

eCommerce Marketing | 7 min read

7 Tips for Effective eCommerce Product Demo Video Scripts

Your choice of words and manner of speech can make or break the way you convey your message. Sales talk isn't necessarily ear-candy and some people may shun you at the get-go. With a good script, you can make a product demo video that shows how interesting your product is, even if it’s not an exciting topic. Here are seven ingredients you should mix into your video script to help create a recipe for a successful digital marketing campaign.

eCommerce Marketing | 8 min read

10 Ways to Make Machine Learning Part of Your eCommerce Strategy

eCommerce is all about differentiating a company and staying on top of the latest trends. They don't get any more significant at the moment than artificial intelligence and machine learning, which could redefine the way online companies do business.

eCommerce Marketing | 8 min read

How to Create Your Target Consumer Profile

Brands ultimately exist to sell products and services. Just as a friendship depends upon two people getting to know and then liking each other, a buyer-seller relationship is no different.

In order to be successful in business, you need to know your audience. And the better you get to know them, the more successful you’ll be. It’s not just a case of finding out which products they want to buy. Discovering their preferences across a whole range of issues will greatly enhance your[...]

eCommerce Marketing | 7 min read

8 Google Ads Trends to Watch in 2022

Few areas of digital marketing move faster than pay-per-click (PPC) advertising, and one trend you're unlikely to witness in 2022 is the demise of Google as the market leader. Google Ads remains the dominant PPC platform for advertisers and consumers alike, and even the most prominent competitors like Facebook and Bing will struggle to come close. It all comes down to reach.

eCommerce Marketing | 14 min read

How to Create a Reward Points Loyalty Program for Your eCommerce Store

Every business faces a big challenge in gaining and keeping customers. Since attracting a new customer to your online store can already be difficult, you want to do everything you can to convince them to stick around. A loyalty program can be very effective for meeting this goal, because it helps your customers feel rewarded and appreciated.

In fact, loyalty programs are so popular that some customers expect them to be offered, and are likely to turn away from a business that doesn't have[...]

eCommerce Marketing | 10 min read

How to Measure Your Content Marketing ROI

With the growing complexity and competitiveness within the content marketing world, it’s becoming increasingly more difficult for brands to measure their returns.

eCommerce Marketing | 8 min read

Streamline Your Advertising with Shift4Shop's Facebook Ads Manager

Facebook has become a central part of eCommerce. Between Facebook Business Pages, public reviews and other engagements, Facebook Shops, and Facebook ads, what began as a niche social media platform has expanded to become a crucial business tool.

Businesses often view Facebook advertising as a necessity. This is true for brick-and-mortar businesses looking for local customers, but it applies even more to eCommerce businesses that are already attempting to grow through the internet. Facebook's[...]

eCommerce Marketing | 7 min read

How to Build a Local eCommerce Presence

Over the last five years, online transactions have doubled their total retail market share, growing from seven to fourteen percent according to Statista. While the pandemic has certainly accelerated the growth of the eCommerce industry, its growth prior to 2020 suggests that this has simply been a speeding up of the inevitable.

Common wisdom seems to suggest that the shift in consumer behavior towards buying products online is bad news for smaller, local retailers. Proponents of this view[...]

eCommerce Marketing | 11 min read

SMB Marketing Checklist: 10 Small Business Marketing Ideas for Success

Over 2.14 billion people will make a purchase online in 2021, according to Statista. If you're a small business owner, that statistic alone may be enough to make you want to throw money at digital marketing.

eCommerce Marketing | 9 min read

6 Ways You Can Use Gamification to Boost eCommerce Sales

In the last decade, eCommerce sales have steadily been on the rise. And, the latest projections show that online shopping has picked up in recent times. According to Statista, e-retail revenue is projected to amount to $5.4 trillion in 2022.

Given that online shopping is one of the most popular activities in the world, you must embrace it soon. Importantly, you should not seek to do it just like everybody else does.

eCommerce Marketing | 8 min read

How eCommerce Brands Can Utilize Digital Signage

Digital signage is a powerful technology that can improve the performance of your eCommerce brand. Many brands have turned to digital signage to convey relevant marketing messages to customers in the public domain.

Out-of-home (OOH) advertising research shows that 83% of consumers recall OOH advertising within 30 minutes of shopping. That means digital signage can potentially influence customers into researching your brand or encourage impulse buying.

eCommerce Marketing | 10 min read

How to Use Interactive Content to Drive eCommerce Sales

Your eCommerce website is attracting traffic, but very few of those website visitors are translating into sales.

It’s safe to conclude that, while people are intrigued enough to visit your website, there’s something missing in your website experience. For one, customers aren’t engaged enough to stick around and make a purchase.

eCommerce Marketing | 18 min read

How to Personalize eCommerce Customer Support: 6 Elements to Automate

In 2020, as we were forced to fulfill our shopping needs online, personalized eCommerce customer support became increasingly important. It may actually save the day for some eCommerce businesses that are struggling.

In fact, all signs point to the future of eCommerce in 2021 being driven by customer service on a personal level.

In this article, we will discuss six ways to personalize the eCommerce customer experience to improve your sales and revenue.

eCommerce Marketing | 13 min read

Measuring the Success of Your Promotional Campaign

Ever wondered why you’ve never seen a large business such as Old Navy run the same promo twice in a year? Each of their marketing emails has a different offer.

Old Navy understands the value of measuring the success of campaigns accurately and quickly while tying them in tightly with daily and overall sales objectives.

To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfill their purpose.

Below are a few tips and metrics – along[...]

eCommerce Marketing | 9 min read

How to Use Intent-Based Marketing to Drive Unique CX

The words “the customer is always right” is a phrase that every retailer knows all too well. And whilst in reality, we know that this isn’t always true, we do know it’s vital to make sure the customer is happy. In a modern world, this means making sure you can provide a unique customer experience that makes your brand stand out from the rest.

Intent-based marketing is an excellent way to do this.

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