Shift4Shop eCommerce Blog | eCommerce Marketing

eCommerce Marketing | 7 min read

The 3 E’s of Digital Marketing: How To Capture Your Target Audience

As a business owner, you understand that marketing campaigns must constantly evolve. However, few stop to consider that their methodology or platform may be the issue. This is the case with those who cling to traditional advertising rather than trying to adapt to the digital age.

eCommerce Marketing | 9 min read

Virtual Shopping: How To Sell Products Online Through VR, AR, & More

Many of us are accustomed to online shopping — browsing a website and buying a product in just a few clicks. More recently, businesses have been taking a step further and offering customers the choice of virtual shopping, which enables customers to purchase products through videos or VR (virtual reality) without physically going to the store.

eCommerce Marketing | 11 min read

How To Develop an eCommerce Marketing Strategy With a Massive Catalog

One of the key elements that business owners transitioning from physical to online retail notice is the simplicity of expanding their product offerings. Unlike traditional retail, where each SKU is an added overhead in retail space, eCommerce makes it extremely easy to list thousands of products at once.

eCommerce Marketing | 13 min read

Your Guide To Effective Emotional Marketing in eCommerce

Businesses are constantly looking for new ways to connect with their target audience, especially when we are talking about B2C companies.

Social media campaigns, influencer marketing strategies, and strong brand identity are all ways eCommerce businesses try to get on their audience’s radar and stay there for good. Or at least until they persuade people to buy their product or service.

eCommerce Marketing | 8 min read

How To Tell a Compelling Brand Story for Your eCommerce Business

Every eCommerce business has a unique story. Maybe they started their business in home kitchens and managed to expand their empire internationally. Perhaps they started by providing their products to community members in need. Regardless, an engaging narrative can be a massive boon to any business when it’s told right. 

eCommerce Marketing | 8 min read

How to Form a Winning Omnichannel Retail Strategy

In the past, retail brands had to choose between brick-and-mortar, eCommerce, or multi-channel retail. Today, customers’ expectations have increased — they demand a unified, omnichannel experience.

eCommerce Marketing | 11 min read

How Personalized Visual Content Is Crucial for eCommerce Marketing

The eCommerce world presents numerous options for products and services. Everyone has an online platform that sells one thing or another.

The impact? This makes marketing harder, forcing online businesses to find creative ways to remain relevant.

That’s where personalized eCommerce visual content can help.

eCommerce Marketing | 12 min read

How to Combine Email Marketing and Social Media for Better Branding

How many channels are you using to advertise your online business? If you’re only using one, you may be missing out on conversions. Let’s take a look at the numbers.

eCommerce Marketing | 9 min read

Omnichannel vs Multi-Channel Retail: Which Is Right for Your Business?

“Omnichannel” and “Multi-channel” retailing; if you work in marketing, you may hear these terms frequently. Without context, they seem like the same thing. But in fact, they are different from each other and are both viable approaches to sales and service.

eCommerce Marketing | 12 min read

Content Strategy for eCommerce: The Complete Guide

As the eCommerce marketplace gets competitive, customers look for better products personalized to their needs. In this pursuit, they run a Google search, look for referrals and actively search for a solution to their problems. When you're looking to tap into this active need, your eCommerce store needs to be positioned to attract customers at all stages of the customer journey. You need a content strategy that attracts and retains customers for conversions.

eCommerce Marketing | 10 min read

How to Market Your New eCommerce Store Without Breaking the Bank

Although setting up an eCommerce store can be an uphill battle — identifying your niche, collecting all the paperwork for registering your business, setting up a website, etc. — that’s actually the easy part. You now have to start attracting audiences and keeping your eCommerce store afloat, and that’s only possible with a well thought-out marketing plan.

eCommerce Marketing | 10 min read

10 Best Discount Strategies for eCommerce Retailers

Today there is no longer discussion about whether your online store should or shouldn’t offer discounts. This is because the best discount strategies can help you increase your conversions and retention rates. However, poorly implemented discount strategies can destroy your business in the long run.

eCommerce Marketing | 11 min read

Multi-Channel Marketing: How to Build a Successful Strategy

Are you struggling to bring in traffic and boost conversions on your website? The issue may not be your website, and instead what you’re neglecting: other channels. Now that internet users are switching between multiple devices before converting, they’re browsing on more channels too. Managing your website alone won’t cut it anymore.

eCommerce Marketing | 12 min read

6 Proven Ways to Scale Content Creation Without Compromising Quality

In today’s market, companies that get ahead are the ones that can figure out how to publish quality and helpful content at scale. It may be easy to forego quality, but it’s crucial to make sure that you have a plan to keep quality.

How important is it to scale your content creation process?

eCommerce Marketing | 11 min read

What is Cause Marketing & How Can It Benefit Your Business?

When customers choose a business to shop with, they don’t just compare prices or browse product selections. They also want to see responsible social practices.

eCommerce Marketing | 9 min read

How to Use Lean Marketing Principles for Your eCommerce Business

In this ever-changing economic landscape, small businesses are in constant search of better ways to scale. But it’s all about getting the timing right. Scaling too early can crush your eCommerce startup while scaling too late can leave it in the lurch.

With Big Data initiatives, you can create smarter, profitable improvements to optimize your eCommerce marketing strategy. eCommerce businesses can also experiment with new strategies in cycles before implementing them on a larger scale — this is[...]

eCommerce Marketing | 8 min read

7 Tips for Writing Great Product Copy

The world of eCommerce has provided a variety of small and medium-sized businesses the opportunity to compete with larger corporations and distribute their products all over the world with a nearly limitless customer base. However, there are certain drawbacks when businesses decide to do business almost exclusively online. 

People can’t physically observe or touch your product, removing a certain level of customer engagement. Because of this, your customers may not know if product images are[...]

eCommerce Marketing | 12 min read

Ecommerce Personalization Strategy: A Comprehensive Guide

Roughly 91% of all online customers are more likely to purchase from a company that gives them a personalized experience – and customers today know it. When surfing the web or looking for their preferred product or service, you may find that people actively look for websites that speak to them. Ecommerce personalization is the way to do that.

eCommerce Marketing | 8 min read

7 eCommerce Marketing Automation Mistakes You Need to Stop Doing

Marketing automation software empowers businesses to be more ambitious, zeroing in on their core KPIs and increasing product sales. However, there are plenty of mistakes that can be made along the way — leaving you with an array of misdirected marketing efforts, wasted advertising dollars, and lapsed subscribers. Here are seven common marketing automation concerns that can trip up even the most dedicated of teams.

eCommerce Marketing | 7 min read

7 Tips for Effective eCommerce Product Demo Video Scripts

Your choice of words and manner of speech can make or break the way you convey your message. Sales talk isn't necessarily ear-candy and some people may shun you at the get-go. With a good script, you can make a product demo video that shows how interesting your product is, even if it’s not an exciting topic. Here are seven ingredients you should mix into your video script to help create a recipe for a successful digital marketing campaign.

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