Shift4Shop eCommerce Blog | eCommerce Marketing (2)

eCommerce Marketing | 8 min read

How to Edit Product Photos in Photoshop

High-quality photography is important for developing a successful business, as many customers are convinced to purchase a product based on its photos alone. If your product photos look unprofessional or unappealing, customers may turn away from your online store entirely.

Luckily, you don’t need to be a professional photographer to create great product photos. Photo editing software like Photoshop can enable you to improve any product image that you’d like to add to your online store.

eCommerce Marketing | 8 min read

E-commerce & Interactive Content: The Perfect Match for Engagement

If you are looking to increase your online sales, it is essential to start paying attention to interactive content.

After all, you already know that the production of relevant content for your buyer persona is the pillar for a successful digital strategy – one that can attract, convert, and retain consumers.

However, the success of this kind of approach makes the competition for users' attention ever greater. In this scenario, only brands that can offer valuable and high-quality experiences[...]

eCommerce Marketing | 9 min read

18 Best Free Lightroom Presets for Product Photographers

Without the right photo editing software and functionality, editing product photos for online stores can be time-consuming and difficult. Luckily, product photographers and business owners don’t have to spend day and night manually improving eCommerce pictures due to convenient alternatives like free Lightroom presets.

By applying these tools, you can easily enhance lighting, correct colors and white balance, improve contrast, smooth shadows, and more. In a matter of seconds, your images[...]

eCommerce Marketing | 11 min read

8 Best Photo Editing Services for Product Photography

Editing product photos as a business owner can take time that you don’t have – especially if you’re not a professional photo editor. Luckily, there are several photo editing services to choose from that can help you edit all of your photos.

In this article, we have reviewed numerous reputable photo editing services for product photographers and named eight efficient companies in terms of quality, pricing policy and turnaround time.

eCommerce Marketing | 9 min read

Why Every Retailer Needs a Website — Even Brick-and-Mortar Stores

Brick-and-mortar stores will always have their built-in market segment... but why not win over some online shoppers at the same time? Lately, more and more offline retailers are expanding into online markets to earn a little extra income. You no longer have to choose one or the other anymore — now you can have both.

eCommerce Marketing | 6 min read

5 Multichannel Marketing Strategies to Scale Your eCommerce Business

One of the biggest challenges in eCommerce is establishing and growing your presence across multiple channels simultaneously. Many sellers start out simply: a few listings on a third-party marketplace or a DIY eCommerce site to get the ball rolling. From there, expanding to new marketplaces and bolstering your B2B and/or B2C offerings introduces enticing new revenue streams.

While an omnichannel approach provides the greatest opportunities for sales conversions, it also comes with its own[...]

eCommerce Marketing | 7 min read

The 7 Best SMS Marketing Tips for eCommerce Sites

Did you know that there is a marketing channel with nearly 100% reach? It’s always in your pocket or on your desk, and you’ve probably sent a message with it within the last hour. It’s texting, and more and more companies are turning to text (also known as SMS) marketing in order to reach their customers while they are on the go.

eCommerce Marketing | 11 min read

Affiliate Marketing in 2020: Starting an Online Store Affiliate Program

Starting or running an eCommerce store is a promising and profitable online business. However, it takes a great deal of time, effort, and money to market your online store.

eCommerce Marketing | 7 min read

The Best Affiliate Software for Referral Tracking

When it comes to successful online marketing, the best strategies always include some element of building trust with potential customers. With so few online shoppers ever having physically engaged with a product, trusting who they are buying from, and what exactly they’re buying, is critical.

This is exactly why so many companies have found so much success with affiliate marketing. Not only do affiliates help get your product out there, but they’re often a much more affordable option than[...]

eCommerce Marketing | 8 min read

How to Hire eCommerce Marketers in 2021

So, you've decided it's time to grow your team! A very exciting time for any business. Your business is growing, and you need help on the marketing front to keep that momentum going.

"A lot has changed in 2020" is an understatement. But, not much has really changed when it comes to how companies are hiring. If you're wondering how to hire eCommerce marketers in a post- (during-?) COVID world, read on — we've got the goods.

eCommerce Marketing | 14 min read

How to Get Started with Sensory Marketing for Ecommerce

With an estimation of 12 million to 24 million ecommerce sites across the entire globe, the ecommerce world is more competitive than ever.

These days, it's getting harder to capture people's attention, and it's not helping that consumers are constantly bombarded with all sorts of ads wherever they go online. Hence, personalization has become a leading trend in ecommerce.

eCommerce Marketing | 15 min read

7 Inbound Marketing Strategies to Start Using Today

If you’re an ecommerce store owner, implementing inbound marketing strategies is essential. Grabbing prospective customers’ attention and enticing them to come to you is the most effective form of marketing.

eCommerce Marketing | 19 min read

Instagram Stories for eCommerce: 6 Best Ways to Generate More Sales

Back in 2010, when the first photo was posted on Instagram, it was difficult to predict the growing popularity of this platform. Today, its community has over one billion monthly active users and 90% of them follow at least one business in-app. What's more, 70% of Instagrammers use this platform for product discovery, so it has great sales potential for eCommerce businesses.

Doubtless, Instagram has evolved from a photo-sharing app to a powerful marketing tool and it is now one of the most[...]

eCommerce Marketing | 12 min read

Google Shopping Ads Strategy in the time of the COVID-19 Pandemic

If you take a look at the COVID-19 pandemic data, it is clear that more and more households are staying home and relying on eCommerce giants for meeting their daily requirements through online shopping. Right now, contactless deliveries are growing in number and with Google being at the front of the eCommerce sector, shopping and campaigns are experiencing a surge in performance.

Brands who are capitalizing on Google Shopping Ads are seeing unprecedented growth in their business. Search[...]

eCommerce Marketing | 10 min read

The Top Digital Marketing Channels (Ranked By Statistics)

Did you know that 72% of brands believe they have a successful digital marketing strategy? If you don’t have a successful strategy or are forming your first marketing campaign, you may wonder how to create a winning marketing strategy.

What’s the secret to a successful marketing campaign? Is it investing in the best marketing technology, keeping up with the best trends, and hiring/outsourcing the best talent? Many businesses are realizing their marketing is most successful when they invest[...]

eCommerce Marketing | 10 min read

What Is Willingness To Pay and Why Is It Important?

Life would be so much easier if you knew how much people are willing to pay for your products. You could set a price that maximizes profits, easily acquire new customers and wouldn’t worry about losing any of yours.

Willingness to pay is the metric for that. Measuring your customers’ willingness to pay can help you improve profitability, find the right market for your products and better understand your customers.

So let’s find out

  • What is willingness to pay and why is it important to your[...]

eCommerce Marketing | 8 min read

6 Tips to Get You Started in Affiliate Marketing Today

Affiliate marketing is a lucrative business for those who are eager to work from home and find success online. I’m sure you’ve seen blogs titled “How I Make 100k From Home” or something along those lines.

eCommerce Marketing | 10 min read

Highest Paying Affiliate Programs for Marketers

Affiliate programs are some of the best ways to make money online. It’s a simple system where you recommend and promote products to other people and get paid if they make a purchase. Loads of affiliate programs exist, but which ones are the best for marketers?

eCommerce Marketing | 8 min read

Best Grammar Checkers & Grammarly Alternatives for Content Writers

Writing is hard enough on its own. Add in the need to make it sound good and without any grammar mistakes, and it’s easy to understand why so many people feel intimidated about publishing anything — whether it’s a blog post or an eBook.

And, if you’re a content writer, the pressure is on even more because your writing is your reputation. Each mistake is even more costly, which is why using the right writing tools, like grammar checkers, can make all the difference.

eCommerce Marketing | 8 min read

The Future of eCommerce: 8 Trends to Watch Out for in 2021

Due to an expected increase and the advent of 2020’s effect on commerce, the eCommerce industry is proliferating. Every day, more retailers are making the move to online selling, while entrepreneurs are getting their start through eCommerce ventures.

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