Shift4Shop eCommerce Blog | eCommerce Marketing (2)

eCommerce Marketing | 7 min read

The Best Affiliate Software for Referral Tracking

When it comes to successful online marketing, the best strategies always include some element of building trust with potential customers. With so few online shoppers ever having physically engaged with a product, trusting who they are buying from, and what exactly they’re buying, is critical.

This is exactly why so many companies have found so much success with affiliate marketing. Not only do affiliates help get your product out there, but they’re often a much more affordable option than[...]

eCommerce Marketing | 8 min read

How to Hire eCommerce Marketers in 2021

So, you've decided it's time to grow your team! A very exciting time for any business. Your business is growing, and you need help on the marketing front to keep that momentum going.

"A lot has changed in 2020" is an understatement. But, not much has really changed when it comes to how companies are hiring. If you're wondering how to hire eCommerce marketers in a post- (during-?) COVID world, read on — we've got the goods.

eCommerce Marketing | 14 min read

How to Get Started with Sensory Marketing for Ecommerce

With an estimation of 12 million to 24 million ecommerce sites across the entire globe, the ecommerce world is more competitive than ever.

These days, it's getting harder to capture people's attention, and it's not helping that consumers are constantly bombarded with all sorts of ads wherever they go online. Hence, personalization has become a leading trend in ecommerce.

eCommerce Marketing | 15 min read

7 Inbound Marketing Strategies to Start Using Today

If you’re an ecommerce store owner, implementing inbound marketing strategies is essential. Grabbing prospective customers’ attention and enticing them to come to you is the most effective form of marketing.

eCommerce Marketing | 19 min read

Instagram Stories for eCommerce: 6 Best Ways to Generate More Sales

Back in 2010, when the first photo was posted on Instagram, it was difficult to predict the growing popularity of this platform. Today, its community has over one billion monthly active users and 90% of them follow at least one business in-app. What's more, 70% of Instagrammers use this platform for product discovery, so it has great sales potential for eCommerce businesses.

Doubtless, Instagram has evolved from a photo-sharing app to a powerful marketing tool and it is now one of the most[...]

eCommerce Marketing | 12 min read

Google Shopping Ads Strategy in the time of the COVID-19 Pandemic

If you take a look at the COVID-19 pandemic data, it is clear that more and more households are staying home and relying on eCommerce giants for meeting their daily requirements through online shopping. Right now, contactless deliveries are growing in number and with Google being at the front of the eCommerce sector, shopping and campaigns are experiencing a surge in performance.

Brands who are capitalizing on Google Shopping Ads are seeing unprecedented growth in their business. Search[...]

eCommerce Marketing | 10 min read

The Top Digital Marketing Channels (Ranked By Statistics)

Did you know that 72% of brands believe they have a successful digital marketing strategy? If you don’t have a successful strategy or are forming your first marketing campaign, you may wonder how to create a winning marketing strategy.

What’s the secret to a successful marketing campaign? Is it investing in the best marketing technology, keeping up with the best trends, and hiring/outsourcing the best talent? Many businesses are realizing their marketing is most successful when they invest[...]

eCommerce Marketing | 10 min read

What Is Willingness To Pay and Why Is It Important?

Life would be so much easier if you knew how much people are willing to pay for your products. You could set a price that maximizes profits, easily acquire new customers and wouldn’t worry about losing any of yours.

Willingness to pay is the metric for that. Measuring your customers’ willingness to pay can help you improve profitability, find the right market for your products and better understand your customers.

So let’s find out

  • What is willingness to pay and why is it important to your[...]

eCommerce Marketing | 8 min read

6 Tips to Get You Started in Affiliate Marketing Today

Affiliate marketing is a lucrative business for those who are eager to work from home and find success online. I’m sure you’ve seen blogs titled “How I Make 100k From Home” or something along those lines.

eCommerce Marketing | 10 min read

Highest Paying Affiliate Programs for Marketers

Affiliate programs are some of the best ways to make money online. It’s a simple system where you recommend and promote products to other people and get paid if they make a purchase. Loads of affiliate programs exist, but which ones are the best for marketers?

eCommerce Marketing | 8 min read

Best Grammar Checkers & Grammarly Alternatives for Content Writers

Writing is hard enough on its own. Add in the need to make it sound good and without any grammar mistakes, and it’s easy to understand why so many people feel intimidated about publishing anything — whether it’s a blog post or an eBook.

And, if you’re a content writer, the pressure is on even more because your writing is your reputation. Each mistake is even more costly, which is why using the right writing tools, like grammar checkers, can make all the difference.

eCommerce Marketing | 8 min read

The Future of Ecommerce: 8 Trends to Watch Out for in 2021

Due to an expected increase and the advent of 2020’s effect on commerce, the ecommerce industry is proliferating. Every day, more retailers are making the move to online selling, while entrepreneurs are getting their start through ecommerce ventures.

eCommerce Marketing | 9 min read

The Best QR Code Generators for eCommerce

Globally, there are 2.87 billion smartphone users, and the number continues to grow—  100 million of them have just started using a smartphone in the past year.

We check smartphones over 2,000 times a day. We keep them handy in all situations, which is why QR codes are rapidly becoming an essential tool in the eCommerce business.

While they've been around for decades, QR codes have gotten a new lease on life, and businesses are taking notice. 

Keep reading for a guide to using these codes[...]

eCommerce Marketing | 6 min read

Top 12 Types of Compelling Sales Promotions to Offer on Your Website

As great as the saying “build it and they shall come” sounds, relying on customers to just show up and make purchases isn’t a great way to grow your business. Even with the best products and website design, your eCommerce store will struggle to survive if you’re not actively promoting it. Therefore, great sales promotions can help you to attract customers and make sure they actually get all the way through check out.

eCommerce Marketing | 6 min read

The 10 Best Free Photo Editors for eCommerce

As the owner of an online store, pictures and images are essential to your success. While physical stores have the advantage of allowing customers to experience products in-person, online stores are somewhat limited. In order to show your customer everything they need to know about your product so they can make a confident purchase, you need to be communicating with them about as much as you possibly can regarding the product. And, in most cases, it all comes down to the product images.

eCommerce Marketing | 6 min read

The Small Business Guide to Preparing for Amazon Prime Day

Amazon is a powerhouse of the eCommerce world, raking in billions in sales every year. A few years ago, they introduced Amazon Prime Day, a shopping event created as a special promotion for Amazon Prime members, who pay for Prime membership to gain benefits like free shipping and other bonuses. Besides the typical characteristics of a big promotion (like increasing sales of qualifying products), Prime Day serves as an additional incentive for customers to buy a Prime membership.

eCommerce Marketing | 6 min read

10 Marketing Tactics to Increase Your Conversion Rate

While conversion rate is not the end-all-be-all in marketing, it is one of the most important metrics by which you can gauge the effectiveness of your site and marketing material. And, depending on what kind of conversions you are measuring, it can be directly linked to revenue.

eCommerce Marketing | 8 min read

How to Create YouTube Videos that Generate Views, Subscribers & Sales

One of the best networks for promoting your eCommerce store is YouTube. It is a video network with over 2 billion monthly active users who watch 5 billion videos per day.

90% of people discover new brands or products on YouTube and 65% of people navigate to a site after watching a related video on the network. Therefore, if you create the right content and have a marketing plan in place, you should be able to generate traffic and sales from this network.

eCommerce Marketing | 16 min read

How to Build an Ecommerce Brand with Content Marketing

The magic of buying from an ecommerce store goes beyond the fact that you can click a few buttons and get a product you like delivered to your doorstep. A buyer can purchase a product from a retailer they love, a company they feel a connection to and that represents who they are — a brand, that is.

eCommerce Marketing | 8 min read

The Best Tool Stack for Marketers in 2020

Is it time to upgrade your marketing team with technology?

Both of these things go hand in hand. When connected, they enhance productivity, performance, and ROI. Nowadays, it’s almost impossible to perform marketing tasks without any tools. 

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