eCommerce is all about differentiating a company and staying on top of the latest trends. They don't get any more significant at the moment than artificial intelligence and machine learning, which could redefine the way online companies do business.
Brands ultimately exist to sell products and services. Just as a friendship depends upon two people getting to know and then liking each other, a buyer-seller relationship is no different.
In order to be successful in business, you need to know your audience. And the better you get to know them, the more successful you’ll be. It’s not just a case of finding out which products they want to buy. Discovering their preferences across a whole range of issues will greatly enhance your relationship,[...]
Few areas of digital marketing move faster than pay-per-click (PPC) advertising, and one trend you're unlikely to witness in 2022 is the demise of Google as the market leader. Google Ads remains the dominant PPC platform for advertisers and consumers alike, and even the most prominent competitors like Facebook and Bing will struggle to come close. It all comes down to reach.
eCommerce Marketing | 14 min read
Every business faces a big challenge in gaining and keeping customers. Since attracting a new customer to your online store can already be difficult, you want to do everything you can to convince them to stick around. A loyalty program can be very effective for meeting this goal, because it helps your customers feel rewarded and appreciated.
In fact, loyalty programs are so popular that some customers expect them to be offered, and are likely to turn away from a business that doesn't have one.[...]
Running a successful online store means taking advantage of every available resource that’ll help your business grow and expand. Increasing traffic, no matter how large your business may already be, is an absolute must for long-term success. Unfortunately, many businesses are failing to utilize one of the greatest resources for generating website traffic: blogging.
With the growing complexity and competitiveness within the content marketing world, it’s becoming increasingly more difficult for brands to measure their returns.
Facebook has become a central part of eCommerce. Between Facebook Business Pages, public reviews and other engagements, Facebook Shops, and Facebook ads, what began as a niche social media platform has expanded to become a crucial business tool.
Businesses often view Facebook advertising as a necessity. This is true for brick-and-mortar businesses looking for local customers, but it applies even more to eCommerce businesses that are already attempting to grow through the internet. Facebook's[...]
Over the last five years, online transactions have doubled their total retail market share, growing from seven to fourteen percent according to Statista. While the pandemic has certainly accelerated the growth of the eCommerce industry, its growth prior to 2020 suggests that this has simply been a speeding up of the inevitable.
Common wisdom seems to suggest that the shift in consumer behavior towards buying products online is bad news for smaller, local retailers. Proponents of this view say[...]
eCommerce Marketing | 11 min read
Over 2.14 billion people will make a purchase online in 2021, according to Statista. If you're a small business owner, that statistic alone may be enough to make you want to throw money at digital marketing.
In the last decade, eCommerce sales have steadily been on the rise. And, the latest projections show that online shopping has picked up in recent times. According to Statista, e-retail revenue is projected to amount to $5.4 trillion in 2022.
Given that online shopping is one of the most popular activities in the world, you must embrace it soon. Importantly, you should not seek to do it just like everybody else does.
Digital signage is a powerful technology that can improve the performance of your eCommerce brand. Many brands have turned to digital signage to convey relevant marketing messages to customers in the public domain.
Out-of-home (OOH) advertising research shows that 83% of consumers recall OOH advertising within 30 minutes of shopping. That means digital signage can potentially influence customers into researching your brand or encourage impulse buying.
Your eCommerce website is attracting traffic, but very few of those website visitors are translating into sales.
It’s safe to conclude that, while people are intrigued enough to visit your website, there’s something missing in your website experience. For one, customers aren’t engaged enough to stick around and make a purchase.
eCommerce Marketing | 18 min read
In 2020, as we were forced to fulfill our shopping needs online, personalized eCommerce customer support became increasingly important. It may actually save the day for some eCommerce businesses that are struggling.
In fact, all signs point to the future of eCommerce in 2021 being driven by customer service on a personal level.
In this article, we will discuss six ways to personalize the eCommerce customer experience to improve your sales and revenue.
Ever wondered why you’ve never seen a large business such as Old Navy run the same promo twice in a year? Each of their marketing emails has a different offer.
Old Navy understands the value of measuring the success of campaigns accurately and quickly while tying them in tightly with daily and overall sales objectives.
To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfill their purpose.
Below are a few tips and metrics – along with[...]
The words “the customer is always right” is a phrase that every retailer knows all too well. And whilst in reality, we know that this isn’t always true, we do know it’s vital to make sure the customer is happy. In a modern world, this means making sure you can provide a unique customer experience that makes your brand stand out from the rest.
Intent-based marketing is an excellent way to do this.
As a business owner, generating and growing revenue is a top priority. If your company's revenue isn't constantly climbing, trouble could be on the horizon. Like many business owners, you probably know many ways to boost retention and revenue already. If not, you're missing out on a powerful way to grow and scale your business. By making brand value a cornerstone of your marketing efforts, you'll see revenue grow consistently and effectively – even during uncertain economic times.
In the online age, there’s a long list of things you need to do to survive. Lead generation is one of them. Marketing, and ultimately selling, isn’t as simple as it used to be. With so many businesses online, the stakes are high when it comes to getting people to opt for you over your competitors. The hard-sell approach is outdated and lead generation has taken its place.
Because the landscape of how people buy has changed, marketing has shifted too. Successful online businesses now focus on[...]
In today’s online marketplace, customers more than ever are expecting brands to understand and anticipate their unique requirements and present them with targeted, specific advertising that meets these needs.
This is added to by the rise in social media marketing becoming the go-to place to get your message across. By targeting people in the places they spend their time (Facebook, Instagram, Twitter, TikTok, etc.), brands can reach their target audiences in new and innovative ways.
But it’s not[...]
Leads are invaluable for businesses, no matter how big or small that business is. Leads are what allow you to grow, generate revenue, and give you vision for scaling down the road. While some leads are definitely better than others, all leads matter. Of course, if you could handpick your leads personally, there are definitely some qualities you would look for, including people who are actually looking for your specific product or service, and those who have been referred to you by your most[...]
Photoshop can be a great asset for any product photographer or business owner looking to improve their product images. But, without the right knowledge and skill, using Photoshop can seem overwhelming. Luckily, Photoshop actions can be downloaded and applied to product photos to instantly improve their look without much skill required.
These free Photoshop actions for product photography can be a big help for business owners who can’t afford to spend time on photo editing tasks. Whenever you[...]