--- title: Shift4Shop eCommerce Blog | Gladys Labsan description: Gladys Labsan is a writer with over 10 years of professional experience on various topics under the sun. She is also a self-taught visual artist who specializes in portraits and murals. Gladys loves to make mini Clipchamp videos, share her thoughts through writing, singing her heart out (alone), and eat cake. All while handling four silly little girls who make her heart full. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/gladys-labsan#subscribeBlock) # Gladys Labsan ![Gladys Labsan](https://blog.shift4shop.com/hubfs/Gladys%20Labsan.png) Gladys Labsan is a writer with over 10 years of professional experience on various topics under the sun. She is also a self-taught visual artist who specializes in portraits and murals. Gladys loves to make mini Clipchamp videos, share her thoughts through writing, singing her heart out (alone), and eat cake. All while handling four silly little girls who make her heart full. ### Recent Posts [eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 8 min read ## [7 Tips for Effective eCommerce Product Demo Video Scripts](https://blog.shift4shop.com/ecommerce-product-demo-video-scripts) By [Gladys Labsan](https://blog.shift4shop.com/author/gladys-labsan) [October 25, 2021](https://blog.shift4shop.com/ecommerce-product-demo-video-scripts) [0 Comments](https://blog.shift4shop.com/ecommerce-product-demo-video-scripts#comments-listing) [![Product demo video script writing](https://blog.shift4shop.com/hs-fs/hubfs/Product%20demo%20video%20script%20writing.jpg?width=12&name=Product%20demo%20video%20script%20writing.jpg)](https://blog.shift4shop.com/ecommerce-product-demo-video-scripts) [**](https://blog.shift4shop.com/ecommerce-product-demo-video-scripts) Your choice of words and manner of speech can make or break the way you convey your message. Sales talk isn't necessarily ear-candy and some people may shun you at the get-go. With a good script, you can make a [product demo video](https://www.veedyou.com/product-demo-video/) that shows how interesting your product is, even if it’s not an exciting topic. Here are seven ingredients you should mix into your video script to help create a recipe for a successful digital marketing campaign. 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