Since their launch in 2010, Google Shopping Ads have steadily become an important part of successful eCommerce marketing. These ads have consistently proven themselves to be more effective than traditional PPC Google text ads, and businesses of all sizes are taking note. In the first quarter of 2018, 76.4% of retail search ad spending was directed to Google Shopping Ads.
Over the last several years, Google Shopping Ads have evolved into a profitable marketing channel for many businesses.[...]
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