What should you do with a product page, besides allow people to add the product to their shopping cart? Obviously, you must include the product’s name, so potential customers can find the page. Product pictures are arguably just as vital for showing shoppers what to expect from a purchase. A few specifications may be necessary for aspects like measurements, condition, ingredients, and so on.
eCommerce Marketing | 6 min read
Last week I had the opportunity to represent 3dcart's Online Marketing team at the Search Marketing Expo (SMX East) in New York City.
All in one place, the brightest minds in search marketing and social media -- and me -- convened to talk shop, explore new marketing tactics and discuss the state of search marketing. So what did we learn?
For many online marketers and ecommerce retailers, Gmail’s new promotions tab is a source of panic, frayed nerves and uncertainty. However, after one weeds through their initial “what are we going to do now” feelings, they will soon realize there’s nothing to worry about so long as they embrace content as their king.
Studies tell us that 65% of shoppers abandon their cart before purchase and the average eCommerce site converts only 2.13% of traffic to sales. Fighting your way through abandoned carts to a higher conversion rate is no small task. Every page of your site needs to usher shoppers closer to conversion, especially product pages.
At 3dcart, we're always writing and sharing tips on how to effectively market your store, but sometimes the best way to learn is by example. In our new "Merchant Marketing Spotlights" blog series, we will be looking at fellow 3dcart merchants that successfully leveraging social media, and content marketing to grow their brand and land more sales.
eCommerce Marketing | 4 min read
What is content marketing?
Content marketing is the creation and distribution of creative, relevant content designed to attract your target audience. It involves creating and running an ongoing blog for the purpose of engaging with people and promoting your business’s goods and services. You can use this medium to speak to potential customers, address their needs, and show them how your product can be the solution to their problems.
Many businesses, especially smaller ones, are hesitant to[...]
Digital products aren’t just a way to make money online; they're one of the fastest growing, most consumed types of products available around the world. Available in nearly every industry and with endless amounts of options for monetization, digital products are one of the most effective and simple ways to generate constant cash flow for your business. In fact, digital products have become so popular many businesses exist solely from selling these intangible products — they’re no longer just[...]
Preparing for Cyber Monday’s Online Sales - 4 Ecommerce Tips for Merchants
Since its introduction in 2005, Cyber Monday has become the biggest day for online sales. Immediately following Black Friday, consumers are in “shopping mode” and want to continue purchasing any goods that couldn’t be acquired during Black Friday sales. Online shopping during Cyber Monday helps fill this need to complete their yearly holiday purchasing.
So, with millions being spent online during Cyber Monday, online[...]
How should you price your products? This is one of the most crucial elements to consider when building your online store. Mistakes in your pricing strategy can be costly. In fact, pricing is one of the elements that will make or break your online venture.
The groundbreaking metrics expert Katharine Delahaye Paine once said, "the moment you make a mistake in pricing, you're eating into your reputation or your profits." But what did she mean? How can you avoid these mistakes?
You don’t want to[...]
Every day, over 4 million blog posts are published.
With the Internet exploding with content in this new digital age, people are inundated with options. To stand out, your online content writing has to be engaging and sharp.
If the post rambles or has offensive material, you can say goodbye to that reader forever. In a poll conducted by a market research firm in New York, over 35% of people admitted they would not buy products from a company that has offensive content.
In this article, we’ll[...]