The power of persuasion separates the successful from everyone else. Persuading others isn’t luck or magic - it’s a science.

Persuasion is important, and well worth learning, for every human being and not just marketers or sales reps. It is a part of our daily lives. From persuading our families to go out to eat, persuading friends to go out for a movie or persuading interviewers in a job interview, it is pervaded in our lives.