In the past decade, social media has taken the world by storm, with Facebook the most popular platform by far. Owners of brick-and-mortar and online stores alike have discovered Facebook as a great way to get the word out about their products, find new customers, and interact with fans. In fact, it's almost unheard of in 2017 for a business to not have a Facebook page.
As an online retailer, how do you bring more searchers to your website? Especially, searchers that are ready to buy.
So you want to start a blog. From both a content marketing and branding standpoint, that’s fantastic news! A blog is a resource you totally control and one you can use to express yourself, communicate with your audience, and promote whatever goods and services you have on deck.
The problem is this: with some 2 million blog posts written every day, how in the world are you going to stand out?
Lucky you, we’ve got 4 pretty good ideas.
Since their launch in 2010, Google Shopping Ads have steadily become an important part of successful eCommerce marketing. These ads have consistently proven themselves to be more effective than traditional PPC Google text ads, and businesses of all sizes are taking note. In the first quarter of 2018, 76.4% of retail search ad spending was directed to Google Shopping Ads.
Over the last several years, Google Shopping Ads have evolved into a profitable marketing channel for many businesses.[...]
In the most basic and straightforward way to describe it; affiliate marketing is the name given to having your own band of loyal promoters.
Kickstarter campaigns are becoming the norm for new products sold online. People love contributing to and sharing these campaigns to their friends, family, and social media followers. There is something about helping-the-little-guy that compels people to spread the word; to do their part to gain awareness of a new idea. But, what happens after the Kickstarter has ended and the intrinsic coolness and newness of your product wears off? You need to be proactive to continue getting your product[...]
Affiliate marketing is a powerful sales channel that when implemented correctly, can drastically boost sales for your eCommerce business. If you’re not familiar with affiliate marketing, it’s a type of performance-based marketing where other websites will advertise your store. In return, you’ll reward affiliates with a percentage of every sale they send your way.
If you’re running an online store, odds are you’ve encountered discussions and articles about the impact great content marketing can have on your business. And as a business owner, it’s your responsibility to use every available resource to boost traffic to your site. But what if you’re not a savvy writer? How do you craft quality, interesting content that visitors will share and link to?
The welcome email, typically triggered upon joining a mailing list, is one of the most important emails a customer will receive during the course of their relationship with a business. As the crown jewel of any retailer’s email marketing effort, the welcome email sets the tone for the type of relationship a business hopes to build with its customers, and can serve to aid or hinder a brand’s image.
Whether a welcome message is presented in a magazine style ad or more of a hero image[...]
SEO (search engine optimization) is the driving force behind a business’s growth and customer acquisition, and as such, is the single most important factor to affect an online store’s long-term success. Businesses that adopt and implement a well-strategized SEO plan consistently benefit from a massive increase in visibility and sales, regardless of previous notoriety.
With the power of the internet, small businesses can spend less on marketing while simultaneously gaining more, using valuable resources to fight larger counterparts head-on with formidable marketing campaigns. It’s important to keep in mind; however, that online marketing comes with its fair share of budget constraints. Nonetheless, compared to the days of yore, the funds required to dish out advertisements on traditional marketing channels is significantly larger than similar internet[...]
Online marking is an essential component of eCommerce that plays a critical role in the success of any business. Consumers use the internet for everything – what to do, where to go, what to buy and more. In fact, studies by marketing research groups such as Garner show that an increasing number of consumers use social media and internet searches to carry out preliminary research on products and prices before ever making a purchase.
We have yet to meet an online retailer who wants to convert LESS. But if somehow that is you, then you can skip this blog post.
However, if you are looking for tangible ways to boost sales, here are three action items to kickstart your quest for conversions today.
In the world of eCommerce, gaining customer trust is vital. When first coming across your store, customers immediately gauge the trustworthiness of your site & your brand to decide whether they feel comfortable purchasing from you.
The Internet is buzzing with the news of Google’s newest shopping initiative - the buy button. But what actually is the Google buy button & how will it affect your store?