---
title: Shift4Shop eCommerce Blog | eCommerce Marketing (6)
description: eCommerce Marketing | eCommerce Blog by Shift4Shop (6)
---

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# Shift4Shop eCommerce Blog | eCommerce Marketing (6)

[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 5 min read

## [Instant Message Marketing Tips to Skyrocket Your Sales](https://blog.shift4shop.com/instant-message-marketing-tips-to-skyrocket-your-sales)

 By [Jimmy Rodela](https://blog.shift4shop.com/author/jimmy-rodela) [May 05, 2019](https://blog.shift4shop.com/instant-message-marketing-tips-to-skyrocket-your-sales) [0 Comments](https://blog.shift4shop.com/instant-message-marketing-tips-to-skyrocket-your-sales#comments-listing)

[![intant messaging feature](https://blog.shift4shop.com/hs-fs/hubfs/intant%20messaging%20feature.jpg?width=12&name=intant%20messaging%20feature.jpg)](https://blog.shift4shop.com/instant-message-marketing-tips-to-skyrocket-your-sales)

[**](https://blog.shift4shop.com/instant-message-marketing-tips-to-skyrocket-your-sales)

“Instant message marketing” is a term you don’t often come across in digital marketing guides.

However, that doesn’t mean it’s in any way inferior compared to other marketing methods.

In fact, if you Google the phrase “instant messaging marketing” right now, you’d still get about *22.4 million* results. This means marketers are still catching on to this fairly new frontier.

Compared to popular areas of online marketing like email marketing automation, instant messaging marketing is definitely\[...\]

[Continue Reading...](https://blog.shift4shop.com/instant-message-marketing-tips-to-skyrocket-your-sales)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 9 min read

## [Earth Day Marketing Tips from Environmentally-Friendly Businesses](https://blog.shift4shop.com/earth-friendly-ecommerce-businesses)

 By [Christianna Cannon](https://blog.shift4shop.com/author/christianna-cannon) [April 16, 2019](https://blog.shift4shop.com/earth-friendly-ecommerce-businesses) [1 Comment](https://blog.shift4shop.com/earth-friendly-ecommerce-businesses#comments-listing)

[![iStock-629358800](https://blog.shift4shop.com/hs-fs/hubfs/iStock-629358800.jpg?width=12&name=iStock-629358800.jpg)](https://blog.shift4shop.com/earth-friendly-ecommerce-businesses)

[**](https://blog.shift4shop.com/earth-friendly-ecommerce-businesses)

We're sure you're aware of 3dcart's passion for eCommerce, but you might not know how much we also love our Earth. Our office is located in South Florida right by the edge of the Everglades, and water birds are a common sight just outside our back door.

With surroundings like these, it's no wonder we have such an appreciation for our natural world — and whenever we get a chance to bring eCommerce and the environment together, we can't resist!

That's why we've reached out to **\[...\]**

[Continue Reading...](https://blog.shift4shop.com/earth-friendly-ecommerce-businesses)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 10 min read

## [Ecommerce Marketing Tips from Online Health Businesses](https://blog.shift4shop.com/ecommerce-marketing-tips-from-online-businesses)

 By [Christianna Cannon](https://blog.shift4shop.com/author/christianna-cannon) [April 05, 2019](https://blog.shift4shop.com/ecommerce-marketing-tips-from-online-businesses) [0 Comments](https://blog.shift4shop.com/ecommerce-marketing-tips-from-online-businesses#comments-listing)

[![iStock-942171500](https://blog.shift4shop.com/hs-fs/hubfs/iStock-942171500.png?width=12&name=iStock-942171500.png)](https://blog.shift4shop.com/ecommerce-marketing-tips-from-online-businesses)

[**](https://blog.shift4shop.com/ecommerce-marketing-tips-from-online-businesses)

Everyone wants to be healthier. For some, it's about building the strength and stamina needed to excel in a favorite sport. For others, it's the desire to kick bad habits and create positive change that will boost self-esteem and overall well-being. Others search for a way to manage symptoms of a chronic condition, or otherwise improve their quality of life. There are thousands of possible motivators for a healthy lifestyle, and your own health and fitness goals can relate to any or all of them!

[Continue Reading...](https://blog.shift4shop.com/ecommerce-marketing-tips-from-online-businesses)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 5 min read

## [Google Merchant Center can be used to?](https://blog.shift4shop.com/google-merchant-center-can-be-used-to)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [March 28, 2019](https://blog.shift4shop.com/google-merchant-center-can-be-used-to) [0 Comments](https://blog.shift4shop.com/google-merchant-center-can-be-used-to#comments-listing)

[![iStock-458651821](https://blog.shift4shop.com/hs-fs/hubfs/iStock-458651821.png?width=12&name=iStock-458651821.png)](https://blog.shift4shop.com/google-merchant-center-can-be-used-to)

[**](https://blog.shift4shop.com/google-merchant-center-can-be-used-to)

Ecommerce is booming, so much so that it was responsible for $2.3 trillion in sales during 2017. These days, if your business doesn’t have an online storefront, it’s suffering.  More people than ever before are shopping online. From literal glitter bombs to Mac & Cheese air fresheners, there’s something for everyone and someone for everything. At the forefront of this growth is the world’s favorite search engine, Google.

Google is the first place people go to find answers to their questions,\[...\]

[Continue Reading...](https://blog.shift4shop.com/google-merchant-center-can-be-used-to)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 9 min read

## [eCommerce Marketing Automation: The 3 Do's and 3 Don'ts](https://blog.shift4shop.com/ecommerce-marketing-automation-the-3-dos-and-3-donts)

 By [Anita Sambol](https://blog.shift4shop.com/author/anita-sambol) [March 26, 2019](https://blog.shift4shop.com/ecommerce-marketing-automation-the-3-dos-and-3-donts) [0 Comments](https://blog.shift4shop.com/ecommerce-marketing-automation-the-3-dos-and-3-donts#comments-listing)

[![iStock-841217582](https://blog.shift4shop.com/hs-fs/hubfs/iStock-841217582.png?width=12&name=iStock-841217582.png)](https://blog.shift4shop.com/ecommerce-marketing-automation-the-3-dos-and-3-donts)

[**](https://blog.shift4shop.com/ecommerce-marketing-automation-the-3-dos-and-3-donts)

Automation is the process of letting technology carry out a task with minimum intervention from you. While your tasks are automated, you're free to work on your core tasks. Let's get one thing straight before we go further: [eCommerce automation](https://www.3dcart.com/shopping-cart-software/ecommerce-automation.html) is *amazing*. It makes your life so much easier, speeds up your tasks, and the upshot is that you get more done in a day. In fact, you even [get more done while you *sleep*](http://bestmattress-brand.org/professional-productivity-and-sleep/).

On the flip side, automation can be a dangerous game that actually harms your brand\[...\]

[Continue Reading...](https://blog.shift4shop.com/ecommerce-marketing-automation-the-3-dos-and-3-donts)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 7 min read

## [Do You Need to Blog for eCommerce Websites?](https://blog.shift4shop.com/do-you-need-to-blog-for-ecommerce-websites)

 By [Karen Evans](https://blog.shift4shop.com/author/karen-evans) [March 14, 2019](https://blog.shift4shop.com/do-you-need-to-blog-for-ecommerce-websites) [0 Comments](https://blog.shift4shop.com/do-you-need-to-blog-for-ecommerce-websites#comments-listing)

[![iStock-887987150](https://blog.shift4shop.com/hs-fs/hubfs/iStock-887987150.png?width=12&name=iStock-887987150.png)](https://blog.shift4shop.com/do-you-need-to-blog-for-ecommerce-websites)

[**](https://blog.shift4shop.com/do-you-need-to-blog-for-ecommerce-websites)

The general answer for anyone who wants to run a successful online business is “yes.” Although it’s not a requirement for having a successful [eCommerce website](https://www.3dcart.com/build-ecommerce-website.htm), a blog can do wonders to improve traffic and, therefore, sales and profits.

Before I even go any further, here are some [interesting statistics](https://www.3dcart.com/ecommerce-market-statistics.html) to consider:

- More than 50% of blog readers are online shoppers.
- 61% of U.S. online shoppers gain more confidence about making a purchase based on recommendations they read in blogs.
- 60% of\[...\]

[Continue Reading...](https://blog.shift4shop.com/do-you-need-to-blog-for-ecommerce-websites)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 7 min read

## [Push and Pull: The Foundation of Selling with Your Online Shop](https://blog.shift4shop.com/push-and-pull-the-foundation-of-selling-with-your-online-shop)

 By [Chiara Algarotti](https://blog.shift4shop.com/author/chiara-algarotti) [March 08, 2019](https://blog.shift4shop.com/push-and-pull-the-foundation-of-selling-with-your-online-shop) [0 Comments](https://blog.shift4shop.com/push-and-pull-the-foundation-of-selling-with-your-online-shop#comments-listing)

[![iStock-528162235](https://blog.shift4shop.com/hs-fs/hubfs/iStock-528162235.png?width=12&name=iStock-528162235.png)](https://blog.shift4shop.com/push-and-pull-the-foundation-of-selling-with-your-online-shop)

[**](https://blog.shift4shop.com/push-and-pull-the-foundation-of-selling-with-your-online-shop)

Attract customers, attract customers, attract customers. That’s your main obsession, isn’t it? Of course it is – as an ecommerce owner, it’s impossible to forget that you need customers to increase your sales.

The question here is how? What’s the best strategy to [sell online](https://www.3dcart.com/sell-online.htm) with an online shop? That’s precisely what we’re going to talk about in today’s post. Today we’ll share with you the two main concepts on which every sales strategy is based. And because of how well they combine and work\[...\]

[Continue Reading...](https://blog.shift4shop.com/push-and-pull-the-foundation-of-selling-with-your-online-shop)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 5 min read

## [7 Tips to Give Your Google Shopping Campaigns Extra Juice](https://blog.shift4shop.com/7-tips-to-give-your-google-shopping-campaigns-extra-juice)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [February 28, 2019](https://blog.shift4shop.com/7-tips-to-give-your-google-shopping-campaigns-extra-juice) [0 Comments](https://blog.shift4shop.com/7-tips-to-give-your-google-shopping-campaigns-extra-juice#comments-listing)

[![iStock-813001858](https://blog.shift4shop.com/hs-fs/hubfs/iStock-813001858.png?width=12&name=iStock-813001858.png)](https://blog.shift4shop.com/7-tips-to-give-your-google-shopping-campaigns-extra-juice)

[**](https://blog.shift4shop.com/7-tips-to-give-your-google-shopping-campaigns-extra-juice)

If you’re already using Google Shopping ads to promote your ecommerce store’s products, you know how powerful it can be.

Between 2015 and 2016, searches with Product Listing Ads (or PLAs) [more than doubled](https://blog.salesandorders.com/the-great-divide-google-shopping-versus-text-ads-infograph). Google Shopping campaigns consistently outperform traditional AdWords text ads in both cost per click (CPC), where it averages 23% less, and conversion rate, where it runs [26% more effective](https://www.datafeedwatch.com/blog/crush-google-shopping-black-friday-cyber-monday).

As an ecommerce store, you get a lot of benefit just from using Google Shopping — but is that\[...\]

[Continue Reading...](https://blog.shift4shop.com/7-tips-to-give-your-google-shopping-campaigns-extra-juice)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 5 min read

## [How to Use Retargeting to Boost Your Google Shopping Campaigns](https://blog.shift4shop.com/how-to-use-retargeting-to-boost-your-google-shopping-campaigns)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [January 31, 2019](https://blog.shift4shop.com/how-to-use-retargeting-to-boost-your-google-shopping-campaigns) [0 Comments](https://blog.shift4shop.com/how-to-use-retargeting-to-boost-your-google-shopping-campaigns#comments-listing)

[![iStock-673183552](https://blog.shift4shop.com/hs-fs/hubfs/iStock-673183552.png?width=12&name=iStock-673183552.png)](https://blog.shift4shop.com/how-to-use-retargeting-to-boost-your-google-shopping-campaigns)

[**](https://blog.shift4shop.com/how-to-use-retargeting-to-boost-your-google-shopping-campaigns)

Google launched the latest iteration of Google Shopping a few years ago, and it’s grown exponentially since then. In fact, just between 2015 and 2016, the [number of searches that triggered Shopping ads](https://blog.salesandorders.com/the-great-divide-google-shopping-versus-text-ads-infograph) shot up by 117%. That’s why savvy ecommerce marketers (like you!) are already leveraging Google Shopping as part of their paid advertising strategy.

Shopping campaigns boast rock bottom cost-per-click (or CPC) and higher conversion rates than their AdWords text ad counterparts. But if you aren’t\[...\]

[Continue Reading...](https://blog.shift4shop.com/how-to-use-retargeting-to-boost-your-google-shopping-campaigns)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 5 min read

## [Breaking Down Product Listing Ads in Google Shopping (Plus Best Practices)](https://blog.shift4shop.com/breaking-down-product-listing-ads-in-google-shopping-plus-best-practices)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [December 27, 2018](https://blog.shift4shop.com/breaking-down-product-listing-ads-in-google-shopping-plus-best-practices) [1 Comment](https://blog.shift4shop.com/breaking-down-product-listing-ads-in-google-shopping-plus-best-practices#comments-listing)

[![Google Product Listing Ad](https://blog.shift4shop.com/hs-fs/hubfs/Google%20Product%20Listing%20Ad.png?width=12&name=Google%20Product%20Listing%20Ad.png)](https://blog.shift4shop.com/breaking-down-product-listing-ads-in-google-shopping-plus-best-practices)

[**](https://blog.shift4shop.com/breaking-down-product-listing-ads-in-google-shopping-plus-best-practices)

[Google Shopping](https://blog.shift4shop.com/what-is-google-shopping-and-why-does-it-matter-for-ecommerce-sellers) isn’t a new option for ecommerce sellers, but it is a growing one. As of mid 2018, Product Listing Ads (or PLAs) are showing up in more and more searches because the results they drive for advertisers are undeniable.

Studies have found that [Google Shopping ads can yield 26% better](https://www.datafeedwatch.com/blog/crush-google-shopping-black-friday-cyber-monday) conversion rates at a 23% lower cost-per-click (or CPC) over traditional text-based ads. That’s a big difference — regardless of whether your online store serves 50 customers or 50 million.

So how can\[...\]

[Continue Reading...](https://blog.shift4shop.com/breaking-down-product-listing-ads-in-google-shopping-plus-best-practices)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 8 min read

## [What You Can and Can't Do While Marketing an Online Vape Shop](https://blog.shift4shop.com/what-you-can-and-cant-do-while-marketing-an-online-vape-shop)

 By [Kashyap Trivedi](https://blog.shift4shop.com/author/kashyap-trivedi) [December 20, 2018](https://blog.shift4shop.com/what-you-can-and-cant-do-while-marketing-an-online-vape-shop) [4 Comments](https://blog.shift4shop.com/what-you-can-and-cant-do-while-marketing-an-online-vape-shop#comments-listing)

[![iStock-1008876306](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1008876306.png?width=12&name=iStock-1008876306.png)](https://blog.shift4shop.com/what-you-can-and-cant-do-while-marketing-an-online-vape-shop)

[**](https://blog.shift4shop.com/what-you-can-and-cant-do-while-marketing-an-online-vape-shop)

According to a Research & Markets [report](https://www.researchandmarkets.com/research/7chpjs/global_vapor?w=5), vape products and e-cigarette industry will cross $43 billion with 15% of Compound Annual Growth Rate (CAGR). The rise of the vape industry is the product of adverse effects of tobacco and cigarette smoking. Every year, 7 million people face death due to tobacco and cigarette smoking, and vaping is an appropriate alternative for smokers who want to quit.

Vape products are widely accepted because of their less or no tobacco ingredients, hence a great\[...\]

[Continue Reading...](https://blog.shift4shop.com/what-you-can-and-cant-do-while-marketing-an-online-vape-shop)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 4 min read

## [Getting Started with Google Shopping](https://blog.shift4shop.com/getting-started-with-google-shopping)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [November 29, 2018](https://blog.shift4shop.com/getting-started-with-google-shopping) [0 Comments](https://blog.shift4shop.com/getting-started-with-google-shopping#comments-listing)

[![iStock-458683455](https://blog.shift4shop.com/hs-fs/hubfs/iStock-458683455.png?width=12&name=iStock-458683455.png)](https://blog.shift4shop.com/getting-started-with-google-shopping)

[**](https://blog.shift4shop.com/getting-started-with-google-shopping)

When you’re ready to launch your first Google Shopping campaign, you’ll need 3 accounts: Google AdWords, Google Analytics, and Google Merchant Center. Here’s a quick breakdown of what each of your Google accounts is for:

- **Google AdWords** is where you’ll create and edit paid campaigns. That includes both traditional text-based paid search ads and Google Shopping ads.
- **Google Analytics** is where your performance gets measured and reported on. You may already use Google Analytics to monitor your\[...\]

[Continue Reading...](https://blog.shift4shop.com/getting-started-with-google-shopping)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 8 min read

## [10 eCommerce Marketing Trends in 2018](https://blog.shift4shop.com/10-ecommerce-marketing-trends)

 By [Ilke Karabogali](https://blog.shift4shop.com/author/ilke-karabogali) [November 09, 2018](https://blog.shift4shop.com/10-ecommerce-marketing-trends) [1 Comment](https://blog.shift4shop.com/10-ecommerce-marketing-trends#comments-listing)

[![iStock-891294650](https://blog.shift4shop.com/hs-fs/hubfs/iStock-891294650.png?width=12&name=iStock-891294650.png)](https://blog.shift4shop.com/10-ecommerce-marketing-trends)

[**](https://blog.shift4shop.com/10-ecommerce-marketing-trends)

According to [Nasdaq](https://www.nasdaq.com/article/uk-online-shopping-and-e-commerce-statistics-for-2017-cm761063), 95% of purchases will be aided by eCommerce by 2040. And according to another [study](https://solvers.ups.com/ups-pulse-of-the-online-shopper/), millennials now make 54% of their purchases online. When the stakes are this high for an eCommerce store owner, it is only practical that you do not leave a single stone unturned to make sure that your online store grows and sustains.

With such a rapid growth in the eCommerce industry, the latter has also experienced some rapid changes in the way they are marketed. It is no longer enough to\[...\]

[Continue Reading...](https://blog.shift4shop.com/10-ecommerce-marketing-trends)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 8 min read

## [Ecommerce Marketing Essentials: 10 Actionable Tactics to Drive More Sales](https://blog.shift4shop.com/ecommerce-marketing-essentials-10-actionable-tactics-to-drive-more-sales)

 By [Ryan Bronson.](https://blog.shift4shop.com/author/ryan-bronson) [November 01, 2018](https://blog.shift4shop.com/ecommerce-marketing-essentials-10-actionable-tactics-to-drive-more-sales) [0 Comments](https://blog.shift4shop.com/ecommerce-marketing-essentials-10-actionable-tactics-to-drive-more-sales#comments-listing)

[![iStock-938918098](https://blog.shift4shop.com/hs-fs/hubfs/iStock-938918098.png?width=12&name=iStock-938918098.png)](https://blog.shift4shop.com/ecommerce-marketing-essentials-10-actionable-tactics-to-drive-more-sales)

[**](https://blog.shift4shop.com/ecommerce-marketing-essentials-10-actionable-tactics-to-drive-more-sales)

Both beginners and experienced business personnel have a common goal - they all want to see their businesses grow.

[Running an online store](https://www.3dcart.com/start-an-online-store.html) can be a tough task for almost anyone. The market keeps revolving and the strategies that matter today may not be of value tomorrow. Therefore, you will need to be up-to-date with new technological innovations and trends that matter. However, with the right marketing essentials, you can positively build your [ecommerce marketing strategy](https://www.internetsearchinc.com/ecommerce/) and [enhance your sales](https://www.webcreate.me/increase-ecommerce-sales-with-these-lessons-from-psychology/)

[Continue Reading...](https://blog.shift4shop.com/ecommerce-marketing-essentials-10-actionable-tactics-to-drive-more-sales)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 5 min read

## [What is Google Shopping and Why Does it Matter for Ecommerce Sellers?](https://blog.shift4shop.com/what-is-google-shopping-and-why-does-it-matter-for-ecommerce-sellers)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [October 18, 2018](https://blog.shift4shop.com/what-is-google-shopping-and-why-does-it-matter-for-ecommerce-sellers) [0 Comments](https://blog.shift4shop.com/what-is-google-shopping-and-why-does-it-matter-for-ecommerce-sellers#comments-listing)

[![iStock-459393743](https://blog.shift4shop.com/hs-fs/hubfs/iStock-459393743.png?width=12&name=iStock-459393743.png)](https://blog.shift4shop.com/what-is-google-shopping-and-why-does-it-matter-for-ecommerce-sellers)

[**](https://blog.shift4shop.com/what-is-google-shopping-and-why-does-it-matter-for-ecommerce-sellers)

In its latest iteration, Google’s ecommerce-targeted advertising holds massive potential for ecommerce stores large and small. Google Shopping isn’t really new — if you’ve used Google to research a purchase in the last several years, you’ve probably seen these ads.

But it continues to grow exponentially each year. Between 2015 and 2016 alone, mobile searches that triggered [Shopping ads grew by 117%](https://blog.salesandorders.com/the-great-divide-google-shopping-versus-text-ads-infograph). That’s why ecommerce brands are jumping at the chance to bid for ads that empower users with\[...\]

[Continue Reading...](https://blog.shift4shop.com/what-is-google-shopping-and-why-does-it-matter-for-ecommerce-sellers)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 7 min read

## [8 Ways To Get Referrals For Your eCommerce Store](https://blog.shift4shop.com/8-ways-to-get-referrals-for-your-ecommerce-store)

 By [Megan Mosley](https://blog.shift4shop.com/author/megan-mosley) [September 28, 2018](https://blog.shift4shop.com/8-ways-to-get-referrals-for-your-ecommerce-store) [0 Comments](https://blog.shift4shop.com/8-ways-to-get-referrals-for-your-ecommerce-store#comments-listing)

[![shaking-hands-2499612_1280](https://blog.shift4shop.com/hs-fs/hubfs/shaking-hands-2499612_1280.png?width=12&name=shaking-hands-2499612_1280.png)](https://blog.shift4shop.com/8-ways-to-get-referrals-for-your-ecommerce-store)

[**](https://blog.shift4shop.com/8-ways-to-get-referrals-for-your-ecommerce-store)

In today’s world, eCommerce stores steal the show. In fact, they are popular by all ages, and tend to do really well even with their brick and mortar store fronts still around.

Part of the reason is because of [word of mouth marketing](https://referralrock.com/blog/word-of-mouth-marketing/). You see, everyone is always online and they are always sharing something. An eCommerce shop can use this existing behavior and can thus have multiple channels of promotion.

But, just because the channels are there, it doesn’t mean word of mouth will flow on its\[...\]

[Continue Reading...](https://blog.shift4shop.com/8-ways-to-get-referrals-for-your-ecommerce-store)

- [Tweet](https://twitter.com/share)

[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 6 min read

## [6 eCommerce Marketing Tips to Drive Holiday Shopping Sales](https://blog.shift4shop.com/6-actionable-ecommerce-marketing-tips-to-drive-more-sales-this-holiday-season)

 By [Sajjad Shahid](https://blog.shift4shop.com/author/sajjad-shahid) [September 27, 2018](https://blog.shift4shop.com/6-actionable-ecommerce-marketing-tips-to-drive-more-sales-this-holiday-season) [0 Comments](https://blog.shift4shop.com/6-actionable-ecommerce-marketing-tips-to-drive-more-sales-this-holiday-season#comments-listing)

[![Ecommerce Marketing Tips](https://blog.shift4shop.com/hs-fs/hubfs/Ecommerce%20Marketing%20Tips.jpg?width=12&name=Ecommerce%20Marketing%20Tips.jpg)](https://blog.shift4shop.com/6-actionable-ecommerce-marketing-tips-to-drive-more-sales-this-holiday-season)

[**](https://blog.shift4shop.com/6-actionable-ecommerce-marketing-tips-to-drive-more-sales-this-holiday-season)

It is that time of the year when all ecommerce store owners are busy forming result-oriented strategies for the biggest sale season of the year. And, if you haven’t still made a proper plan for the ecommerce saga, now is the right time to **start focusing on the holiday season marketing strategy**, as only one month is left.

Online marketing has changed drastically in the last few years. Focusing only on a single aspect of your ecommerce store isn’t going to make your store successful. You need to\[...\]

[Continue Reading...](https://blog.shift4shop.com/6-actionable-ecommerce-marketing-tips-to-drive-more-sales-this-holiday-season)

- [Tweet](https://twitter.com/share)

[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 7 min read

## [How to Optimize Your Google Shopping Campaigns with Product Segmentation and Custom Labels](https://blog.shift4shop.com/how-to-optimize-your-google-shopping-campaigns-with-product-segmentation-and-custom-labels)

 By [Menachem Ani](https://blog.shift4shop.com/author/menachem-ani) [September 06, 2018](https://blog.shift4shop.com/how-to-optimize-your-google-shopping-campaigns-with-product-segmentation-and-custom-labels) [0 Comments](https://blog.shift4shop.com/how-to-optimize-your-google-shopping-campaigns-with-product-segmentation-and-custom-labels#comments-listing)

[![william-iven-5895-unsplash](https://blog.shift4shop.com/hs-fs/hubfs/william-iven-5895-unsplash.png?width=12&name=william-iven-5895-unsplash.png)](https://blog.shift4shop.com/how-to-optimize-your-google-shopping-campaigns-with-product-segmentation-and-custom-labels)

[**](https://blog.shift4shop.com/how-to-optimize-your-google-shopping-campaigns-with-product-segmentation-and-custom-labels)

Google Shopping has seen tremendous developments over this past year with the release of many new features, all of which require a solid understanding and savvy use of **product segmentation** and **custom labels**.

Smart marketers will do well to keep up-to-date with all these changes in order to make the most of their Google Shopping campaigns and keep their online advertising competitive.  In this article, **we’ll discuss what custom labels are**, **why they’re so important**, and **how to optimize their use\[...\]**

[Continue Reading...](https://blog.shift4shop.com/how-to-optimize-your-google-shopping-campaigns-with-product-segmentation-and-custom-labels)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 9 min read

## [10 Tactics to Increase your Ecommerce Conversions with Referral Marketing](https://blog.shift4shop.com/10-tactics-to-increase-your-ecommerce-conversions-with-referral-marketing)

 By [Guest Author](https://blog.shift4shop.com/author/guest-author) [August 09, 2018](https://blog.shift4shop.com/10-tactics-to-increase-your-ecommerce-conversions-with-referral-marketing) [2 Comments](https://blog.shift4shop.com/10-tactics-to-increase-your-ecommerce-conversions-with-referral-marketing#comments-listing)

[![ThinkstockPhotos-873783570](https://blog.shift4shop.com/hs-fs/hubfs/ThinkstockPhotos-873783570.png?width=12&name=ThinkstockPhotos-873783570.png)](https://blog.shift4shop.com/10-tactics-to-increase-your-ecommerce-conversions-with-referral-marketing)

[**](https://blog.shift4shop.com/10-tactics-to-increase-your-ecommerce-conversions-with-referral-marketing)

Did you know that people are 4 times more likely to buy a product when it is referred by a friend? That is according to [Nielsen](http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2009/07/pr_global-study_07709.pdf). In fact, 92% of their respondents trust the referrals of the people they knew. This means that they trust people who are closed to them more than your cold caller marketer.

Implementing a referral program in your ecommerce website is one of the best decisions you can do for your business. Not only can a referral program massively increase your traffic, it can also\[...\]

[Continue Reading...](https://blog.shift4shop.com/10-tactics-to-increase-your-ecommerce-conversions-with-referral-marketing)

- [Tweet](https://twitter.com/share)

[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 7 min read

## [Applicable Methods to Boost Your Online Store's Profit Margin](https://blog.shift4shop.com/applicable-methods-to-boost-your-online-stores-profit-margin)

 By [Burc Tanir](https://blog.shift4shop.com/author/burc-tanir) [August 07, 2018](https://blog.shift4shop.com/applicable-methods-to-boost-your-online-stores-profit-margin) [1 Comment](https://blog.shift4shop.com/applicable-methods-to-boost-your-online-stores-profit-margin#comments-listing)

[![ThinkstockPhotos-949210438](https://blog.shift4shop.com/hs-fs/hubfs/ThinkstockPhotos-949210438.png?width=12&name=ThinkstockPhotos-949210438.png)](https://blog.shift4shop.com/applicable-methods-to-boost-your-online-stores-profit-margin)

[**](https://blog.shift4shop.com/applicable-methods-to-boost-your-online-stores-profit-margin)

In the world of e-commerce, money is everything. But don’t make the mistake of thinking your revenue is the most important number.

Although it might be nice to see huge numbers of sales coming through, at the end of the day, it’s your [**overall profit margin**](https://www.3dcart.com/business-tools/profit-margin-calculator.html) that determines the success of your business.

Think about it like this.

- You sell pens for $10 each.
- You sell 100 pens.
- That gives you a revenue of $1000.

However, what you haven’t factored in is that it costs you $9.00 to buy the pens from\[...\]

[Continue Reading...](https://blog.shift4shop.com/applicable-methods-to-boost-your-online-stores-profit-margin)

- [Tweet](https://twitter.com/share)

- [1](https://blog.shift4shop.com/topic/ecommerce-marketing/page/1)
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- [9](https://blog.shift4shop.com/topic/ecommerce-marketing/page/9)

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