Automation is the process of letting technology carry out a task with minimum intervention from you. While your tasks are automated, you're free to work on your core tasks. Let's get one thing straight before we go further: eCommerce automation is amazing. It makes your life so much easier, speeds up your tasks, and the upshot is that you get more done in a day. In fact, you even get more done while you sleep.

On the flip side, automation can be a dangerous game that actually harms your brand[...]