Email marketing is one of the best, most important methods for marketing an eCommerce business. Understanding effective email marketing is the key to growing an audience of recurring customers. Of course, the effectiveness of your email marketing can strongly depend on the tools you use to run it. Your email marketing platform has to equip you with the right features and capabilities to set up effective campaigns.
eCommerce Marketing | 14 min read
Every business faces a big challenge in gaining and keeping customers. Since attracting a new customer to your online store can already be difficult, you want to do everything you can to convince them to stick around. A loyalty program can be very effective for meeting this goal, because it helps your customers feel rewarded and appreciated.
In fact, loyalty programs are so popular that some customers expect them to be offered, and are likely to turn away from a business that doesn't have[...]
Long before eCommerce existed, people invented other ways to shop remotely. Physical catalogs have been around for over 200 years and are still popular. Newspapers also have a long history of advertisements that invite shoppers to mail in an order. Even comic books have had mail-order products advertised on the last few pages.
But no matter how much the methods have changed, mail-order shopping has always required a correct shipping address. From newspaper ads to eCommerce, a business needs[...]
You never know when you're going to need to take a screenshot. There are all kinds of reasons why you might need one.
Maybe you're writing an article for your online store's blog, and you want to mention one of your favorite websites. This would be a perfect place for a screenshot to enhance your content. Or maybe you're trying to choose between two products, and you want a friend's opinion on which looks better. Sure, you could send links, but a screenshot would save your friend some time.
Sometimes a business might need to change its website's domain name. There are a few reasons why you might need to do this.
Building a website is a lot easier than it used to be. However, it's still a significant project. And just like any other type of project, you need a solid plan.
The layout of your website is the most crucial part of this plan. Colors, graphics, and other content can all be changed much more easily than the layout. Think of the layout as your site's skeleton. It determines the structure of each page, to be fleshed out later.
Inventory management is one of the most crucial parts of running a successful store. Whether you're selling online, offline, or both, proper inventory management will reduce problems and lighten your workload. It can even increase sales and brand loyalty, such as by offering back order for products rather than simply marking them as out of stock.
When it comes to running a business, there are some strategies everyone uses. Even with the possibility of a vast difference between industries, things like SEO and email marketing are old standbys, for example. But sometimes, a business will need to use a more uncommon strategy.
This is especially true for B2B merchants, who thrive on building personal relationships with the customers they supply. It's common for B2B sellers to work out customer-specific pricing or other special deals to[...]
Coupons and other types of promotions are excellent for boosting your sales. Customers always love a great bargain. And during certain times of the year, like the holiday season, a big sale is pretty much expected.
Customers aren't the only ones who benefit from promotions. Not only can your business get that coveted sales increase, you can also earn more repeat customers who originally found your website because of the promotion. A great promotion will please shoppers and breathe more life[...]
In the last several years, Facebook has exploded in popularity. It's fair to say it redefined social media. It definitely innovated new opportunities for many walks of life. This includes business owners.
With the introduction of Facebook Pages, businesses were able to stake a claim on Facebook and create their official social media profile. This led to new avenues of customer service through reviews and messaging. It also helped create a kind of directory that helped customers find all[...]
Selling online is complicated. You have a lot on your plate, and it's easy to fear that you've overlooked something. For one, you need customers to trust you, or else they'll turn away. This may have already been happening to you. In that case, you're probably wondering how to get customers to believe in your business.
It might just be that your website doesn't have enough content.
Your eCommerce website is not just an online store. Simply having product pages, categories, and a shopping[...]
Every business owner wants to earn more customers and make more sales. Sometimes, though, this can seem like an impossible task. It can even be discouraging, especially if you're not growing at the rate you want. If you're already using the most well-known marketing tactics, and your SEO is on point, what else can you do? Are there any eCommerce tools you haven't taken advantage of?
Gift cards, or gift certificates, are something everyone knows about. But they're often not used to their full[...]
No matter how careful you are to provide the highest-quality products and the best customer experience, returns are a fact of life in eCommerce. Even if your store policy completely forbids the return of any orders, you're still going to have situations where customers at least want to make a return and inquire about it. You're going to need a system in place to handle returns no matter what.
As feature-rich as Shift4Shop is, eCommerce is always moving forward. New advancements in technology lead to greater potential for online businesses, but they also lead to new customer expectations and new pain points for business owners and customers alike. That's one reason Shift4Shop has made it easy for developers to create apps that integrate with our eCommerce software: by building an app, you can expand Shift4Shop with new functionality and help your potential clients stay on top of[...]
Just as not every eCommerce business is the same, not every product is the same. Selling typical retail items — say, kitchenware, toys, etc. — may be the most common business model, but it's hardly the only one out there. Some businesses, like online craft stores, rely on selling their products in fractional quantities rather than whole units. For example, a fabric store will only rarely sell an entire bolt of cloth, instead cutting it to order for sale by the yard. Other industries often[...]
Tax Day is the due date for filing federal income taxes in the United States. Since 1955, Tax Day takes place on April 15 with a couple of exceptions — if April 15 is a Friday, taxes are due the following Monday, April 18. If April 15 is on Saturday or Sunday, taxes are due the following Tuesday. The date is also different for anyone who files a US tax return but lives outside the US, receiving an automatic 2-month extension that moves their deadline to June 15. Despite these variables,[...]
Businesses deal with a lot of data. This statement might bring to mind sales charts, website traffic reports, and other types of information, and these are only a few of the data types that business management involves. Those kinds of data are collected by a business to help it create its strategies and identify areas for improvement, but we're going to discuss a different type of data that a business creates and maintains itself. Specifically, product data and its management.
Some products just go well together. This could be because they're used for similar purposes as part of an unofficial set, or because they complement each other in some way. Other products are intended as accessories to another item and cannot even be used alone. For some small products, like samples, it simply makes more sense to purchase them as a group. Regardless of why, some customers are going to want to purchase certain items together anyway, so why don't you make it easier (and more[...]
The holiday season is the most lucrative time of the year for eCommerce, and online retailers everywhere will soon be hit with a massive influx of orders. This is a vast opportunity for any business, but it's easy to become overwhelmed if you're not prepared. Fortunately there are several measures you can take to ensure you're ready for the large number of orders you may be shipping out during the holidays.
One crucial factor to be aware of is the deadline for shipping an order for it to[...]
Shipping can be a stressful part of eCommerce for customers and retailers alike. Problems with delivery mean extra work for both the buyer and seller, with the online store sometimes taking the blame regardless of the source of the issue. When shipping is as smooth as possible, customers have a better experience and brands receive a benefit to their reputation.
Shipping carriers have made numerous improvements to the process, aimed at peace of mind and convenience for customers expecting an[...]